Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!
Everybody Wants to Everybody Wants to Work in Marketing!Work in Marketing!
March 23, 2007March 23, 2007
4 P’s of Marketing• Product• Price• Place• Promotion
Product• Cereal
– Made from:• Corn• Sugar
– LOTS of sugar
• Other stuff I can’t pronounce
• It kind of tastes like marshmallows
Product• Name
– Something unique– Something people
will remember– Three choices
• Crunchy Corns• Marshmallow
Mellows• Husker Deluxe
Price• Competition prices
– Cheerios– Kix– Lucky Charms
• Average Price of competition– $3.50 per box– Average minus 10%
• $3.15
Place• Grocery stores
– Super Saver– Sun Mart
• Convenience shops– Gas stations
• Other stores– Target– ShopKo
Promotion• Advertising• Coupons• Web site
– With fun stuff
• Packaging• What characters
do you recognize?
Design a cereal box• Box must have:
– Name• Crunchy Corns• Marshmallow Mellows• Husker Deluxe
– Sketch of product– “Enlarged to show texture”– “Good source of dietary fiber”– Kosher symbol
