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Retail MobilityTransforming the digital arena
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Contents
The Great Indian Mobile Revolution
Customer’s power of digital
Retail ‘Mobile’ Therapy
Solution | We Propose
Proof of Concept
How do we make it happen?
Future Ready - Are We?
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The Great Indian Mobile Revolution
Mobile(R)evolution
A quick stroll in the streets of Mumbai and you will be convinced that you are in a fully connected community.Cutting across socio-economic, cultural and political classifications, the mobile phone is the one common feature to everyone in India.
Currently, India has 554.8 million mobile users -the fastest growing market in the World!
As per the latest statistics, India has a total 150 million internet users of which there are 87.1 million mobile internet users .
Truth be said- we are slowly moving from the mobile
revolution to the Mobile Internet Revolution!
Sourcehttp://blog.bcwebwise.com/tag/mobile-internet-trendshttp://www.indiadigitalreview.com/news/india-has-5548-mn-mobile-users-1432-mn-internet-users-study/14350
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• Indian Consumer has become Conversant, Mobile and is consistently looking for better experience.
• Multi Touch-points like websites, mobile apps and social media have empowered the Indian consumer.
• Consumer Interaction with the brand has gone to another level with the advent of social media, blogs, reviews etc.
•Device Agnostics- It might be that the user started watching a film at home on their TV, continued watching it on their Smartphone on the way to work, and finished watching it in bed at night on their tablet.
Customer’s power of digital
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An increase in Smartphone adoption and usage is giving retailers and brands with substantial new opportunities to target shoppers - at any time or any place.
Retail ‘Mobile’ Therapy
Research concludes• Total number of Mobile Internet users will increase more than fivefold to 450 million in India.
• People don’t just shop on their phones because of the convenience of mobility; one of the survey results indicated that 74% of shoppers do mobile shopping at home.
Indian e-commerce market is likely to double in size to more than $3 billion within three years.And is estimated to reach to reach a whooping $76 billion by 2021.
Retail Market
Hence providing multiple touch points for the customer to interact with the brand will be a huge differentiating factor.
Sourcehttp://articles.timesofindia.indiatimes.com/2013-06-10/internet/39872337_1_e-tailing-mobile-internet-users-technopakhttp://forbesindia.com/blog/technology/mobile-technology-in-growth-markets-the-revolution-continues/
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Pictographic
Shopping on the GO!
ONE STOP BUY
ANY WHERE
ANYTIME
HASSLE FREE QUICK & EASY
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Solution: mobile app
One stop Mobile Retail Shopping Application!
A Mobile Application* that will provide users with a platform to shop anywhere anytime.The application should have
Easy and Hassle free Shopping
Intuitive Interface
Easy and fast Navigation
Simple Clutter free design
Solution |We Propose
* Targeting Android and iOS users in India
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Our Approach
Gather
Client shares the brand vision, strategy, target customer segments, existing art work and brand guidelines.
Client provides access to current analytics data across digital properties
Understand
Interactive Consultants conduct a primary and secondary research on Brand, Users and Market
Prepare a Creative Brief
Establish design parameters and success criteria
Ideate
Interactive Designers storyboard key user journeys and moments of truth
Conceptualize design through mood-board
Create design concepts
Present
Present ideas and concepts to key stakeholders.
Validate for techno-economic feasibility
Validate with end-users
Refine based on feedback
Develop
Fine tune finalized ideas
Create detailed design
Develop clickable prototypes
Implement
Write design specifications
Provide design support to implementation teams
Test on browsers and devices
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Design Process | Storyboarding
User is provided with a clean, simple and easy to navigate homepage.
The promotions in the center look interesting and he wants to explore more.
User upon clicking the right control button in the phone is provided with some more navigation options.
User finally reaches his desired product page. He is happy with the images provided and flips between ‘Details’ and ‘Review’ Tab to know more about the product.
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Mobile Phones
Computers and Laptops
Cameras
Tablets
TV’s
Audio
More
>
>
>
>
>
>
>
Grab the Deal
Sony HandyCam X8798•Lorem ipsum dolor sit amet,•Consectetuerad•Lorem ipsum dolor sit amet,
Know More >>
C Copyright 2013 EZONE
Wireframe |Homepage
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Mobile Phones
Computers and Laptops
Cameras
Tablets
TV’s
Audio
More
>
>
>
>
>
>
>
Grab the Deal
Sony HandyCam X8798•Lorem ipsum dolor sit amet,•Consectetuerad•Lorem ipsum dolor sit amet,
Know More >>
Provision to track order
Promotion banner with call to action
Retained ‘Deal of the Day’ feature as in the website
Intuitive Search
Upfront login / register option
C Copyright 2013 EZONE
Wireframe |Homepage
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Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple Phones
Filter by
FeaturesBrand Price >Sort by Popularity <
Wireframe |Product List Page
C Copyright 2013 EZONE
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Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple iPhone 4Black, 16 GBRs: 34566
Apple Phones
Filter by
FeaturesBrand Price >Sort by Popularity <
C Copyright 2013 EZONE
Mobile Optimized menu
Important features like Sort and Filter visible upfront for user convenience
Clean and clutter free product list page with minimal content
Wireframe |Product List Page
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Wireframe |Product Details Page
Apple iPhone 4Black, 16 GBRs: 34566
Add to Cart
Product Code: TH54366FFHShipping: Free!List Price: 35999EZONE Price: 345661 Year Warranty Apple India Warranty and Free Transit Insurance.
Details Reviews
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Option for viewing more images of the product
‘Add to Cart’ option visible upfront to urge immediate action from the user
User can flip between details and customer reviews
Wireframe |Product Details Page
Apple iPhone 4Black, 16 GBRs: 34566
Add to Cart
Product Code: TH54366FFHShipping: Free!List Price: 35999EZONE Price: 345661 Year Warranty Apple India Warranty and Free Transit Insurance.
Details Reviews
Lorem ipsum dolor sit amet, velit contentiones his id, ne quando lucilius singulis eum. His ne case invenire laboramus. Aliquip nusquam ad ius, cum legendos eleifend at. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei. Est ut quis constituto. Ut cum affert habemus postulant, sea id veri bonorum, malis recteque his ei.
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Future Ready – Are We?
Innovative and Interactive features
Extended Brand Presence
Enhanced Experience & User Engagement
Integrated Marketing Plan
Through this application we can provide the user with an array of innovative features like QR code scan, track shipment feature, multiple delivery options, wish-list etc
The mobile app functions as another touch point with the user. It is hence an extension of the existing brand. In this case Ezone can benefit with further reach and better brand recall.
A well designed app can be an effective way to delight the customer and strengthen the brand. This app will help users connect and engage through User Generated Content -promoting deeper brand engagement.
The app can be a propellant for the bigger marketing plan – reflecting the brand elements and brand personality to successfully create the desired brand image for Ezone
Such a solution will provide Ezone with a number of benefits, strengthening the brand and keeping it future ready-
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TEAM
For this project we anticipate following roles to support this engagement
Lead Consultant Interaction Designers Visual Designer Mobile developers
TIMELINES
We plan to complete the front end development in 9 Weeks
We are prepared to kick-off the project within 10 business days of final work contract.
COMMERCIALS
We anticipate a pricing of around USD 32,000 for this Mobile Application front end UI creation
Note: Final pricing will depend on the actual scope and timelines of the engagement.
How do we make it happen?
Microsoft Excel Worksheet
Please refer to the attached excel sheet for detailed pricing and timelines.
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Chaitra SubhakaranDigital Strategist | Thinker | Writer