Fashion Footwear Autumn/Winter 2010
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Do bumblebees really fly?In terms of sheer aerodynamics a bumblebee ought not be able to achieve flight let alone leave the ground. Likewise, in an ever-changing world marked by the worst financial crisis since World War II, most companies should not be able to achieve economic growth due to consumers holding back.
Nonetheless, during the past year the market has seen hummel fashion footwear soar higher than ever before and consequently, for this season we have developed the biggest and most complex hummel fashion footwear collection to date.
A collection with features and benefits for every need and taste in pretty much all shapes and sizes. Materials range from breathable canvas and water resistant oiled leathers to heritage suede and futuristic neon PU – everything in a unique 70s-meet-80s-meet-the-future combination.
The collection silhouettes tell the story of the hummel heritage while allowing the materials and colours to show the new and emerging trends we regard as being significant for the AW10 season. Having been considered to be primarily a men’s brand for years, this time around we have made exclusive styles for women only with particular focus on their needs.
And for you few skeptics out there; yes, bumblebees do fly and so does that old quirky and innovative Danish sports-fashion brand named hummel - higher and more agile than ever before.
We hope you’ll enjoy our fashion footwear AW10 collection as much as we did creating it.
All the best hummel Footwear Team
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intro aw10
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stadil originals
Heritage Material
Suede Upper
Exclusive Detailing
Non-Slip Outsole
Old School Design
StAdil high OriginAl // 63-153
63-153-6282kombu green / silver birch
63-153-8234coffee bean / silver birch
63-179-2935black / silver birch
63-179-3870nightshade / silver birch
63-153-7364total eclipse / silver birch
63-179-2936ebony / silver birch
63-179-8234coffee bean / silver birch
StAdil lOW OriginAl // 63-179
Sizes 40 - 48 // sUede
8 9
Warm Winter Lining
Full Grain Leather and SuedeOld School Design with a Winter Look
winter stadil
Winter StAdil // 63-150
63-150-2643black / online lime
63-150-8058coffee bean / brilliant blue
63-150-2707ebony / red
Sizes 40 - 48 // oiled leather
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stadil high cph
Full-Grain Leather
Heritage Shoe
Old School Design
Fruit Scented Outsole
Statement Product
63-067-3914dark cheddar / brilliant blue / red
63-067-6564online lime / brilliant blue / red
63-067-7804total eclipse / brilliant blue / red
63-067-9662deep purple /brilliant blue / red
63-067-5074yellow cream / brilliant blue / red
Sizes 36 - 48 // fUll-grain leather
StAdil high cph // 63-067
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stadil high + low
63-066-2640black / brilliant blue / red / gum
63-066-2940black / kombu green / silver birch
63-066-8233coffee bean / cheddar
63-066-9687white / total eclipse / brilliant blue
63-066-9228white / blue / red / gum
63-066-2709ebony / dark cheddar / silver birch
StAdil high // 63-066
StAdil lOW // 63-064
63-064-2640black / brilliant blue / red / gum
63-064-7870total eclipse / rhododendron / blue
63-064-8233coffee bean / cheddar
63-064-9228white / blue / red / gumOld School Design
Full-Grain LeatherClassic Silhouette
Sizes 36 - 48 // fUll-grain leather
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stadil highcanvas lady
StAdil high cAnvAS lAdy // 63-077
63-077-2625black champagne
63-077-2939gun metal
63-077-5003bronze
63-077-9637white champagne
63-077-2679castle rock / silver
Shimmer Canvas
Breathable Upper MaterialOld School Design
Sizes 36 - 42 // shimmer canvas
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stadil superhigh
Super High Cut
Removable Velcro StrapOld School Design
StAdil Super high // Suede // 63-152
63-152-2713ebony / silver birch / neon orange
63-152-7872total eclipse / silver birch / neon yellow
StAdil Super high //leAther //63-152
63-152-2938black / limoges blue
63-152-9691white / kombu green / red
Sizes 40 - 48 // fUll-grain leather & sUede
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slimmerstadil high + low
Exclusive DetailingOiled LeatherSlim Silhouette Based on our Heritage Model
63-160-2700black / deep teal
63-160-2720ebony / rhododendron
63-160-2942castle rock / ebony / ribbon red
Slimmer StAdil high // 63-160
Slimmer StAdil lOW // 63-162
63-162-2700black / deep teal
63-162-2724ebony / rhododendron /silver birch
63-162-2942castle rock / ebony / ribbon red
Sizes 36 - 48 // oiled leather/sUede
slimmerstadil high winter
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Slimmer StAdil high Winter // 63-163
63-163-2672black / castle rock
63-163-3869rhododendron / silver birch
63-163-6465kombu green / silver birch
63-163-7838total eclipse / silver birch
Exclusive Detailing
Winter ColoursWaxed CanvasSlim Silhouette Based on our Heritage Model
Sizes 36 - 48 // waxed canvas
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slimmerstadil high
Slimmer StAdil high // 63-111
63-111-1935silver birch / white
63-111-2114black / white
63-111-2722ebony
63-111-3531ribbon red / white
63-111-3868nightshade / white
63-111-6316online lime / white
63-111-6466deep teal / white
63-111-7207brilliant blue / white
63-111-8055coffee bean
63-111-9001white
Canvas Material in Vibrant Colours
Slim Silhouette Based
on our Heritage Model
Sizes 36 - 48 // canvas
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Slimmer StAdil lOW cAnvAS // 63-112
63-112-1935silver birch / white
63-112-2114black / white
63-112-2652castle rock / white
63-112-3868nightshade / white
63-112-7648dress blue / white
Canvas Material in Vibrant Colours
Slim Silhouette Based on our Heritage Model
Sizes 36 - 48 // canvas
slimmerstadil lowcanvas
miss stadil26 27
miSS StAdil // 63-127
63-127-2700black / deep teal
63-127-3906rhododendron / deep teal
63-127-9692whisper white / total eclipse / rhododendron
63-127-2934castle rock / frosty spruce
Sizes 36 - 42 // fUll-grain leather/sUede
Refined Stadil Design
Exclusive Grained Leather
Tonal Materials
Classic Look
Slim High Cut
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venice mid // 63-156
63-156-2717Jet black / ebony
63-156-8097coffee bean / ebony
63-156-9692whisper white/ total eclipse/ rhododendron
Sizes 36 - 42 // fUll-grain leather/sUede
Vintage Leather
Old School Design
Retro Gum Rubber OutsoleSlim Midcut
venice mid
63-107-3866royal purple / neon yellow
63-107-3908rhododendron / neon pink
63-107-7798total eclipse / neon orange
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mOnAcO // 63-089 mOnAcO meSh // 63-107
63-089-2933ebony / black
63-089-3907rhododendron /fuchsia purple
Sizes 36 - 42 // fUll-grain leather/sUede
Lizard DetailsFull-Grain Leather
moNaco
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StAdil high OriginAl // 63-153 Sizes 40 - 48 // Suede
63-153-6282kombu green / silver birch
63-153-8234coffee bean / silver birch
63-153-7364total eclipse / silver birch
63-179-2935black / silver birch
63-179-3870nightshade / silver birch
63-179-8234coffee bean / silver birch
63-179-2936ebony / silver birch
StAdil lOW OriginAl // 63-179 Sizes 40 - 48 // Suede
63-069-2640black / brilliant blue / red / gum
63-150-2643black / online lime
63-067-3914dark cheddar / brilliant blue / red
63-150-8058coffee bean / brilliant blue
63-067-6564online lime / brilliant blue / red
63-067-7804total eclipse / brilliant blue / red
63-067-9662deep purple /brilliant blue / red
63-069-9725white / blue / red / gum
63-152-2938black / limoges blue
63-152-9691white / kombu green / red
63-152-2713ebony / silver birch / neon orange
63-152-7872total eclipse / silver birch / neon yellow
63-064-2640black / brilliant blue / red / gum
63-064-7870total eclipse / rhododendron / blue
63-064-8233coffee bean / cheddar
63-064-9228white / blue / red / gum
63-150-2707ebony / red
63-067-5074yellow cream / brilliant blue / red
63-066-2640black / brilliant blue / red / gum
63-066-2940black / kombu green / silver birch
63-066-8233coffee bean / cheddar
63-066-2709ebony / dark cheddar / silver birch
StAdil high cAnvAS // 63-069 Sizes 36 - 48 // CanvaS
StAdil lOW // 63-064 Sizes 36 - 48 // Full-grain leather
StAdil Super high // 63-152 Sizes 40 - 48 // Full-grain leather
StAdil Super high // 63-152Sizes 40 - 48 // Suede
Winter StAdil // 63-150Sizes 40 - 48 // oiled leather
StAdil high cph // 63-067 Sizes 36 - 48 // Full-grain leather
StAdil high // 63-066 Sizes 36 - 48 // Full-grain leather
63-066-9228white / blue / red / gum
63-066-9687white / total eclipse / brilliant blue
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Slimmer StAdil high // 63-114Sizes 36 - 48 // Full-grain leather/Suede
Slimmer StAdil lOW // 63-115Sizes 36 - 48 // Full-grain leather/Suede
Slimmer StAdil high cAnvAS // 63-111 Sizes 36 - 48 // CanvaS
Slimmer StAdil high Winter // 63-163Sizes 36 - 48 // waxed CanvaS
Slimmer StAdil lOW cAnvAS // 63-112Sizes 36 - 48 // CanvaS
63-114-2672black / castle rock
63-115-2672black / castle rock
63-114-9358white / castle rock / ribbon red
63-115-9358white / castle rock / ribbon red
silver birch / white
63-111-2114black / white
63-111-2722ebony
63-111-3531ribbon red / white
63-111-3868nightshade / white
63-163-2672black / castle rock
63-163-3869rhododendron / silver birch
63-163-6465kombu green / silver birch
63-163-7838total eclipse / silver birch
63-112-1935silver birch / white
63-112-2114black / white
63-112-2652castle rock / white
63-112-3868nightshade / white
63-112-7648dress blue / white
63-111-6316online lime / white
63-111-6466deep teal / white
63-111-7207brilliant blue / white
63-111-8055coffee bean
63-111-9001white
Slimmer StAdil high // 63-160Sizes 36 - 48 // oiled leather/Suede
63-160-2700black / deep teal
63-160-2720ebony / rhododendron
63-160-2942castle rock / ebony / ribbon red
Slimmer StAdil lOW // 63-162Sizes 36 - 48 // oiled leather/Suede
63-162-2700black / deep teal
63-162-2724ebony / rhododendron /silver birch
63-162-2942castle rock / ebony / ribbon red
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StAdil high cAnvAS lAdy // 63-077Sizes 36 - 42 // Shimmer CanvaS
mOnAcO // 63-089Sizes 36 - 42 // Full-grain leather/Suede
mOnAcO meSh // 63-107Sizes 36 - 42 // nylon/pu
miSS StAdil // 63-127 Sizes 36 - 42 // Full-grain leather/Suede
venice mid // 63-156 Sizes 36 - 42 // Full-grain leather/Suede
63-077-2625black champagne
63-089-2933ebony / black
63-127-2700black / deep teal
63-156-2717Jet black / ebony
63-077-2939gun metal
63-127-3906rhododendron / deep teal
63-156-8097coffee bean / ebony
63-077-5003bronze
63-127-9692whisper white / total eclipse / rhododendron
63-156-9692whisper white/ total eclipse/ rhododendron
63-077-9637white champagne
63-077-2679castle rock / silver
63-089-3907rhododendron /fuchsia purple
63-107-3866royal purple / neon yellow
63-107-3908rhododendron / neon pink
63-107-7798total eclipse / neon orange
63-127-2934castle rock / frosty spruce
hummel inTernaTionalsporT & leisure a/s
kraftcentralensønderhøJ 10dk-8260 viby JÅrhusdenmark
tel: +45 87 34 48 00fax: +45 87 34 48 29
email: [email protected]
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phoTographymorten tonsberg
packshoTsanders kavin
makeuphenriette malling
modelsJanolivia philip lou
design & producTionhummel international a/s