Social Media SlackersFortune 100 CEOs
We looked at Fortune’s top 100 CEOs…
Only two have Twitter accounts
Warren Buffet has 7441 followers…
…but he’s not following anyone.
A mere
CEOs have LinkedIn profiles
And four of those have only
connection
Just three Fortune 100 CEOs have more than 10
LinkedIn connections
All are at technology companies
John Chambers
Michael Dell
Gregory Spierkel
500+
82 213
don’t have a Facebook page
Only twoFortune 100
CEOs have more than 10 friends on Facebook
The CEO of the #1 ranking company, Exxon Mobil, is the
only Fortune 100 CEO without friends
75% of CEOs have Wikipedia entries
…but a third of them screw it up
Not one
Fortune 100 CEO has ablog
In our opinion…
Fortune 100 CEOs areSocial Media Slackers
z
Zz
zZ
Z Z Z Z
z
We get the impression they’re
istantisinterestedisengaged
By not being as connected as theiremployees, customers, partners, andshareholders, they’re missing
great opportunitiesto reach their target audience
and positively effecttheir company’s
perception
They need to:
CONNECTPARTICIPATE
…and manage their online presence
before someone else does
What will your CEO do?
[email protected]; [email protected] 617-571-1233 www.uberceo.com http://www.linkedin.com/in/sharonbarclay
http://www.facebook.com/sharonbarclay
Full research results available by request
