Social Media SlackersFortune 100 CEOs

We looked at Fortune’s top 100 CEOs…

Only two have Twitter accounts

Warren Buffet has 7441 followers…

…but he’s not following anyone.

A mere

CEOs have LinkedIn profiles

And four of those have only

connection

Just three Fortune 100 CEOs have more than 10

LinkedIn connections

All are at technology companies

John Chambers

Michael Dell

Gregory Spierkel

500+

82 213

don’t have a Facebook page

Only twoFortune 100

CEOs have more than 10 friends on Facebook

The CEO of the #1 ranking company, Exxon Mobil, is the

only Fortune 100 CEO without friends

75% of CEOs have Wikipedia entries

…but a third of them screw it up

Not one

Fortune 100 CEO has ablog

In our opinion…

Fortune 100 CEOs areSocial Media Slackers

z

Zz

zZ

Z Z Z Z

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We get the impression they’re

istantisinterestedisengaged

By not being as connected as theiremployees, customers, partners, andshareholders, they’re missing

great opportunitiesto reach their target audience

and positively effecttheir company’s

perception

They need to:

CONNECTPARTICIPATE

…and manage their online presence

before someone else does

What will your CEO do?

sharon@bluetrumpetgroup.com; sharon@uberceo.com 617-571-1233 www.uberceo.com http://www.linkedin.com/in/sharonbarclay

http://www.facebook.com/sharonbarclay

Full research results available by request