@ARSHourabi
@ALMgames Owner / Co-founder
Art of Light and Motion Animation/Game studio (12 years)
@SpatialWits Co-founder
Gamification Designer (Neuroscience startup)
@Faranesh (@KSNA) Gamification Designer (e-Learning platform startup)
@FANAP Gamification Consultant (e-Commerce)
@IGA : Iran Gamification Association Technical Editor (Gamification)
Just 80%
80% of your profit comes from repeat customers
Gamification Definition
Gamification can love people and businesses at the same time!
Gamification Using game design thinking in non-game context.
Using game mechanics and dynamics.
Tap into people natural desire to compete and play, and it results in high levels of engagement.
Is a tool.
Just a tool!?
And a very very powerful one!
Remember the definitions!
1 - Acquisition : Users come to your site from various channels
2 - Activation : Users enjoy their first visit
3 - Retention : Users come back
4 - Referral : Users like the product enough to refer friends
5 - Revenue : Users do something that leads you to make money
Let’s talk simple
Create a brand-relevant quiz.
Conduct a scavenger hunt where users submit photos of certain objects.
Hold a “funniest”•(or most moving, or ugliest, or whatever) photo contest.
G4G Example : SpatialWits
Wants to be usable and enjoyable
Kind of a Brain training platform Boring tests
Repeating tests and training
Understandable results
Lumosity , BrainHQ , …
G4G Example : Faranesh (KSNA)
Wants more users and usage
Quiz Campaign 2 - Activation : new Users enjoy their first visit
3 - Retention : old Users come back
4 - Referral : Users like the experience enough to refer friends
Competition (Leadersboards)
Social (FB)
Hints
Gamification should be integrated into your overall marketing strategy.
Use it as a core branding tool.