Gestão de Carbono: Barreiras e Oportunidades para Inventários de GEE nas Empresas
May 31, 2010 1
Ricardo Gustav Neuding [email protected]
May 31, 2010 2
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April 26, 2010
We Have Met the Enemy and He IsPowerPointBy ELISABETH BUMILLER
WASHINGTON — Gen. Stanley A. McChrystal, the leader of American and NATO forces in
Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray
the complexity of American military strategy, but looked more like a bowl of spaghetti.
“When we understand that slide, we’ll have won the war,” General McChrystal dryly remarked,
one of his advisers recalled, as the room erupted in laughter.
The slide has since bounced around the Internet as an example of a military tool that has spun
out of control. Like an insurgency, PowerPoint has crept into the daily lives of military
commanders and reached the level of near obsession. The amount of time expended on
PowerPoint, the Microsoft presentation program of computer-generated charts, graphs and
bullet points, has made it a running joke in the Pentagon and in Iraq and Afghanistan.
“PowerPoint makes us stupid,” Gen. James N. Mattis of the Marine Corps, the Joint Forces
commander, said this month at a military conference in North Carolina. (He spoke without
PowerPoint.) Brig. Gen. H. R. McMaster, who banned PowerPoint presentations when he led
the successful effort to secure the northern Iraqi city of Tal Afar in 2005, followed up at the
same conference by likening PowerPoint to an internal threat.
“It’s dangerous because it can create the illusion of understanding and the illusion of control,”
General McMaster said in a telephone interview afterward. “Some problems in the world are
not bullet-izable.”
In General McMaster’s view, PowerPoint’s worst offense is not a chart like the spaghetti
graphic, which was first uncovered by NBC’s Richard Engel, but rigid lists of bullet points (in,
say, a presentation on a conflict’s causes) that take no account of interconnected political,
economic and ethnic forces. “If you divorce war from all of that, it becomes a targeting
exercise,” General McMaster said.
Commanders say that behind all the PowerPoint jokes are serious concerns that the program
stifles discussion, critical thinking and thoughtful decision-making. Not least, it ties up junior
officers — referred to as PowerPoint Rangers — in the daily preparation of slides, be it for a
Joint Staff meeting in Washington or for a platoon leader’s pre-mission combat briefing in a
remote pocket of Afghanistan.
os 4 Passos da Gestão de Carbono
May 31, 2010 5
• percepção do problema 0
• inventário de emissões 1
• redução das emissões 2
• compensação das emissões 3
• cerCficação e reporCng 4
Escopo 1 emissões diretas obrigatório
Escopo 2 emissões indiretas da energia
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Escopo 3 outras emissões indiretas faculta<vo
escopos do inventário
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emissões indiretas emissões diretas emissões do produto final
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ciclo de vida
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oportunidades relacionadas à pegada de carbono de produtos e serviços
oportunidades relacionadas ao inventário corporativo
• tCO2e/unidade de produto • mercado de consumo • mercado B2B • ambiente setorial
• tCO2e da empresa • mercado financeiro • ambiente regulatório • ambiente institucional
May 31, 2010 9
barreiras?
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emissões da fabricação emissões do uso do produto
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oportunidades relacionadas à pegada de carbono de produtos e serviços
oportunidades relacionadas ao inventário corporativo
• tCO2e/unidade de produto • mercado de consumo • mercado B2B • ambiente setorial
• tCO2e da empresa • mercado financeiro • ambiente regulatório • ambiente institucional
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algumas
barreiras
• ausência de informações na cadeia produ<va
• desagregação de dados na própria empresa
May 31, 2010 10
fornecedor 1
fornecedor 2
fornecedor 3
fundição usinagem montagem produto 2
produto 1
produto 3
May 2005
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