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    A Resellers Guide to the Get Genuine Windows Agreement forSmall and Medium Organizations (GGWA-SMO)

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    Introduction

    Our goal is to help you assist your customers who may havepurchased a PC without genuine MicrosoftWindowsoperatingsystem software or discovers they may have unlicensed Windows

    software.The purpose of this presentation is to provide you information onthe Get Genuine Windows Agreement for Small and MediumOrganizations (GGWA-SMO)so that you can understand theoering, eectively maret it to your customer, and participate inthe licensing !usiness opportunity.

    Beginning, November , !""#, $ustomers wit% unli$ensed&'s $an get $omliant wit% t%e latest Mi$rosoft oeratingsstem available, Windows * &rofessional+Note: "ach su!sidiary should update with

    speci#c region or country information asre$uired.

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    Table of Contents

    %acground &

    'mproper (icensing Types ) *cenarios +

    W-*MO /ighlights 0

    W-*MO Oering Overview 1

    Ordering Process 2

    Purchasing 3e$uirements ) 'nstallation 4

    5e6t *teps ) 3esources 77

    8re$uently -sed 9uestions 7:

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    $onomi$ ma$t Pirated software continues to !e among the largest revenue competitors facing the

    industry, with an estimated opportunity cost of more than ;&

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    These and other scenarios are all too common and result in improperlylicensed Windows software on customers> PCs.

    Improper Licensing Types & Scenarios

    /es Scenarios

    'ounterfeitsoftware

    'nstalled Windows software using leaed or stolen ?olume (icensing@eys A?(@B.

    ownloaded software online or from unnown or counterfeit sources. -ttempted to save costs !y doing inplace mother!oard upgrades

    without ac$uiring new Windows licenses on those PCs.

    PC was purchased from an O"M that used a single license on multiplePCs Acalled hard dis loadingB.

    Misli$ensedoerating

    sstem

    Purchased PCs without an operating system AO*B preinstalled and thenused a ?olume (icensing A?(B agreement to install the full Windows

    destop operating system.

    Misversioning

    Purchased PCs with a consumer version of a Microsoft Windowsoperating system, such as /ome or *tarter editions, and then used acommercial ?( agreement to upgrade PCs to Windows Professional,%usiness or =ltimate.

    !or more information" please #isit $$$%microsoft%compiracykno$t'efactsdefault%asp(

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    http://www.microsoft.com/piracy/knowthefacts/default.aspxhttp://www.microsoft.com/piracy/knowthefacts/default.aspx
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    ))*+,SMO -ig'lig'ts

    W-*MO is availa!le worldwide for small and medium siDedorganiDation customers to !ring unlicensed software into compliancevia the reseller channel.

    's tailored to meet the needs of customers that usually purchase and deployMicrosoft software through ?olume (icensing.

    's a ?olume (icensing oering that is o the price list and re$uires aseparate agreement Ano customer signature is re$uiredB.

    %eginning 5ovem!er 7, :

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    ))*+,SMO Offering O#er#ie$

    8ollowing is a summary of the W-*MO compliance oering

    Target Customer *mall !usiness Midmaret

    overnment

    Product and -vaila!ility ?olume (icensing oeringE O price list

    Windows 1 ProfessionalWindows * &ro S012 34'-"!5*6 Win&ro* M78 Get Genuine SM&

    -vaila!le 5ovem!er 7, :

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    Ordering .rocess

    9istributorplaces order with 3OC.G

    :esellersends agreement to istri!utor foronward su!mission to the 3egional Operations

    Center A3OCB.

    'ustomerprovides their contact information,including email address. 5o signature is re$uired.

    9istributorprovides the 3eseller with a copy of theW-*MO -ddendum) Open (icense agreement

    for presentation to the Customer.

    :O'sets up agreement and Customer receiveselectronic acceptance noti#cation with -greement

    5um!er.

    'ustomerreceives electronic order con#rmation.

    Order 'on;rmation < 'o of Get GenuineAgreement Addendum and Oen 8i$ense

    Agreement installed !ase ofPCs, provide a et enuine compliance solution.

    3or more GGWA-SMO resour$es, visit2

    httpsEFFpartner.microsoft.comF&

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    Frequently Asked Questions

    W%at is t%e GGWA-SMO ordering ro$ess>

    To order W-*MO, follow these stepsE

    7. 3eseller presents the W- to the customer and ac$uires

    customer information to complete the agreement Ano customer signature is re$uiredB.

    :. 3eseller su!mits W- agreement to Microsoft -uthoriDed istri!utor for onwardsu!mission to 3egional Operations Center A3OCB.

    H. 3OC processes the agreement and sends an agreement num!er !ac to the customer,reseller, and distri!utor.

    &. Customer and partner receive electronic order con#rmation Ac.c., to 3esellerB.

    9oes GGWA-SMO $ome wit% media> f not, %ow do m $ustomers a$?uiremedia>

    5o, Just lie other ?olume (icensing -greements, media is not included !ut can !eac$uired separately using the standard media ful#llment ordering process.

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    Frequently Asked Questions

    Are installation and a$tivation re?uired>

    There are two customer scenarios for installation and activationE

    7. 'f the customer is running nongenuine software Ai.e., counterfeitB, they can install thegenuine copy. To activate the software, the customer o!tains a ?(@ !y contacting the

    Product -ctivation Center.:. 5o installation or activation is re$uired if the customer already has genuine software.This scenario typically applies when there is a mislicensing situation Ae.g., customerused a ?olume (icensing agreement to install Windows on a new PC without anunderlying operating systemB.

    f $ustomers need to install Windows * &rofessional, $an t%e go to t%e 7olume

    8i$ensing Servi$e 'enter (78S') to download t%is rodu$t>

    5o, customers cannot download the !its for the W- purchase through ?(*C at thistime. Media is availa!le for purchase through resellers.

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    Frequently Asked Questions

    W%o rovides suort for GGWA-SMO>

    *upport provided !y either Microsoft or a Microsoft reseller is availa!le for purchase viathese optionsE

    7. *upport is included when *- is ac$uired and covers deployment planning, statraining, and software upgrades.

    :. - technical support contract can !e purchased from a Microsoft reseller.

    s t%ere a solution available for large volume deals>

    Kes. There is a largedeal solution availa!le direct from Microsoft or from a (arge -ccount3eseller A(-3B called the et enuine Windows -greement for (arge OrganiDationsAW-(OB. Contact a Microsoft representative for more information on this solution.

    W%at s%ould t%e $ustomer be o@ered if t%e are not eligible for GGWA-SMO>

    Customers can purchase 8ull Pacaged Product A8PPB and depending on the customer>scircumstances, the et enuine @it A@B, the et enuine Online @it AO@B or theWindows

    enuine -dvantage AW-B @it may !e oered. Please visit

    httpEFFoem.microsoft.comFgetgenuineitfor @ and www.microsoft.comFgenuine forO@ and W-.

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    http://oem.microsoft.com/getgenuinekithttp://www.microsoft.com/genuinehttp://www.microsoft.com/genuinehttp://oem.microsoft.com/getgenuinekit

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