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Give to Get: Real-World Dividends from Social Networking
Presentation to the Boston KM Forum31 March 2009
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• SharePoint Consultant with Knowledge Management Associates
• Mobile knowledge worker
• Project teams I work with are agile, constantly changing, never all in the room at the same time.
About Me
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I’m a Consumer
• Flickr photos• Q&A from community members• Articles & opinion about companies/products/topics• Blog content• Reviews• SlideShare• YouTube videos• Wikipedia
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• Flickr photos• Blog content• SlideShare• Forum questions
& answers• Reviews• Delicious Links
I’m a Producer
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Day in the life
• Check company news before going to clients / check profiles of those w/whom I’m meeting
• Change IM status so co-workers know where I am• Encounter issue at client site – research blogs, ask
community (Twitter for fast response)• Link to good information on delicious• Take screenshots, upload to Flickr• Blog solutions w/screenshots• Share delicious links with clients• Search People info @client sites
How I Use The Tools
Flickr 11/9/05
Delicious 8/15/06
Blog 9/13/06
FaceBook 10/6/06
LinkedIn 10/20/2006
Twitter 12/19/06
SlideShare 2/15/09
KMA SharePoint
Client SharePoint
Producer Consumer Member Since
Daily
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WeeklyMonthly or occasionally
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How social tools serve me
• Finding answers• Making connections – personal & professional. (Not just
with colleagues but with partners, vendors, clients, as well as competitors, and those doing similar or complementary work in other locations.)
• Creativity• My brand• My company• Ear to the ground / Having a grasp on what’s coming next• Maintaining relevance• The potato chip / coffee break
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Recommendations
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Reciprocate
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Turn Chaos into Order
• Simplify• Use tools
• Filter• Measure
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Find Yourself
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Warnings & Concerns
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The information that flows through these tools is difficult to capture.
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Employees may break regulations by participating in informal discussions.
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Most of these tools come with their own email account…
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...and their own profile.
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These tools are a threat to national security.
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You could get fired.
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These tools might not be there next week.
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Conclusion
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Your stories?
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Resources
• Joel Oleson on Successful Twitter microblogging - http://www.sharepointjoel.com/Lists/Posts/Post.aspx?List=0cd1a63d%2D183c%2D4fc2%2D8320%2Dba5369008acb&ID=110
• Discussion – “Why do the securities industry compliance staff have such a negative view of Linkedin and other social media?” - http://www.linkedin.com/answers/finance-accounting/financial-regulation/FIN_FRG/411279-548650?trk=NUS_ANSW_q_title&goback=%2Ehom
• Guy Kawasaki on Twitter as “Twool” - http://blog.guykawasaki.com/2008/12/how-to-use-twit.html
• 10 privacy settings every facebook user should know – http://www.facebook.com/ext/share.php?sid=143902080594&h=wWGst&u=XrmPm
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Tools
• Xobni• ReTweetRadar, Twitterific, Twitrans, TwitSpy,
Twilert, TweetDeck, TwitPic, TwitterFox, Twitstat, Tweetrush, Twitterfeed, Tweetpotato, Splitweet, Qwitter, Twhirl, Power Twitter
• Company Buzz for LinkedIn• Google alerts• Delicious toolbar
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For Microsoft SharePoint users:
• Managing Social Networking with MOSS 2007 - http://go.microsoft.com/fwlink/?LinkID=98123&clcid=0x409
• How to Get the Most Value from Social Computing for Business with Microsoft - http://download.microsoft.com/download/a/c/2/ac2fd45a-7749-43dc-9047-ceaea078a221/Get_the_Most_Value_from_Social_Computing_for_Business.doc
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Of Additional Interest
• 10 creative uses for Twitter - http://www.sitepoint.com/blogs/2008/12/18/the-10-most-creative-uses-for-twitter/
• Surgeons send 'tweets' from operating room - http://www.cnn.com/2009/TECH/02/17/twitter.surgery/index.html
• Student twitters his way out of jail - http://www.cnn.com/2008/TECH/04/25/twitter.buck/index.html
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Photo CreditsSlide # Title & Author
2 Untitled by Winslow Martin
3 “Books” by Markus Moning
4 “Answering the nation's need for womanpower, Mrs. Virginia Davis made arrangement for the care of her two children…” from the Library of Congress
8 “Direction Signs” by Homer Simpson’s Donut
9 “Giving Thanks” by TheAlieness GiselaGiardino²³
10 “chaos and order” by noniphon
12 “Commit No Nuisance Sign London” by greenwood100
13 “MX007S20 World Bank” - World Bank Photo Collection
14 “The line is in!” by Valerie Rice / zwanzig on Flickr
15 “Christmas Mail (LOC)” – Library of Congress
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Photo Credits continuedSlide # Title & Author
17 “One of America's new warships of the air, a mighty YB-17 bomber…” by Library of Congress
18 “Failwhale Desktop” by PJ for President
19 Various sources on Flickr
20 “Three Rivers Petroglyph Site 7/7” by Richard Johnson, a.k.a. rovingmagpie on Flickr
21 “Interviewing an Hysterical Witness to the Marachino Cherry Murder” by ricko
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Thank You!Sadie Van Buren
svanburen[at]kmainc.com
Bloghttp://amatterofdegree.typepad.com/a_matter_of_degree/
Del.icio.ushttp://del.icio.us/sadalit
Twitterhttp://twitter.com/Sadalit
Flickrhttp://www.flickr.com/photos/sadalit/
Bliphttp://blip.fm/sadalit
Also LinkedIn, Facebook, MySpace…
