w
8 - 9 September 2016+ Aviation Marketing on 7 September
Business Design Centre, London
Created by Platinum Sponsor
Business models. Technology. Innovation.For the world's aviation industry
CONFERENCE BROCHURE
www.terrapinn.com/globalaviationfestival2016
co located
13th
‘Great to catch up with colleagues and
meet people with interesting products
and services to take back to the oice’
Pieter Elbers, CEO, KLM
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OUR STORY
Welcome to the Global Aviation Festival
The Global Aviation Festival is where the world’s aviation leaders join
each year to meet do business. Starting in 2004 as the World Low Cost
Airlines Congress at a time when the low cost model was beginning
to shake up the industry, the event became a place where leaders could
meet and form partnerships.
The event grew steadily over the next 10 years to become the ‘must attend’ event for the world’s low cost
carriers and their partners. But these days it looks a little diferent.
The World Low Cost Airlines Congress is still a large part of the festival, drawing in low cost carriers
from around the world year on year. But now there are four more events and dedicated pre day summits
that will cater to full-service airlines and airports as well.
AirXperience: Passenger experience technology and innovation for the world’s airlines and
airports
Aviation IT Show: Technology innovation and performance for the world’s
airlines, airports and partners
Air Retail Show: Retail innovation and technology for airlines, airports and
partners
The Aviation Interiors Show: Innovation in design and interiors for the
world’s aviation industry
Aviation Marketing: Dedicated summit focussed on marketing, data and
analytics
In 2016 the Aviation Festival is a conference and an exhibition. It will host a wealth of senior expert
speakers and conference delegates as well as over 100 exhibition booths. Over 100 airlines and 40
airports will be represented.
The festival will take place over three days (including the Aviation Marketing summit day) and feature
over 150 presentations, 22 roundtable debates and several hours of networking. The festival will be an
experience designed to help the attendees get the most out of the 2 or 3 days they are in attendance.
Our sponsorship and exhibition packages have been developed to help you meet your business objectives;
whether that’s thought leadership, branding, education or direct sales we have a great platform for you.
If you want to meet senior executives in the global aviation industry then this is the perfect event for you.
1
The Aviation Festival encompasses all aspects of the airline and airport passenger experience. No matter where your interest lies – low cost carriers, full service carriers, passenger experience, IT systems, retail or design – we have content, networking and new partners for you.
With over 100 case studies being shared, you’re sure to learn from your peers and discover innovations that will transform your business.
See how you can grow your ancillary revenues and become a more customer-focused retailer
Find out how to improve the passenger travel experience at every touch point
Digital Transformation. Data. Infrastructure. For airline and airport CIOs and CTOs
Innovation in design and interiors for the world’s aviation industry
Assess new routes, new revenues and new customers
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What is the Aviation Festival?
Drive loyalty and brand engagement using data, analytics and new social platforms'
2
Now in its 13th year the Aviation Festival brings together the most innovative airlines and airports to discuss all
aspects of customer experience management. No matter where your interest lies – low cost carriers, full service
carriers, passenger experience, IT systems, retail or design – we have content, networking and new partners for you!
New for 2016: This year the format is being refreshed, to include more interviews with genuine travel sector
game-changers, new chat show-style panels (hosted by Bloomberg’s Guy Johnson) and rapid-ire on-loor seminar
showcasing the most exciting upcoming technology innovations impacting your industry.
BOOK NOW
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THE CONFERENCE
Over 40 BIG travel
disruptors
Thousands of visitors
from airlines, airports
and other aviation
industry executives
Pre day Summit
focussed on using
social media as a
marketing platform
An exclusive
on-loor airline
innovation hub
100+ airline and
airport case studies
from industry
leaders
An inspiring two
day aviation
hackathon
Interactive on-loor
demonstrations
An unbeatable list
of VIP airline and
airport attendees
A new concierge
networking
service
A dedicated zone
showcasing start-up
innovation
Also New for 2016
3
HIGH-PROFILE SPEAKERS
Sir Tim ClarkPresident
Emirates
Jayne HrdlickaCEO
JetStar Group
Secret to a successful dual brand strategy
Jayne Hrdlicka Group CEO of JetStar discusses
how you can implement a successful dual brand
strategy. Hear her unique insight on how you can
separate brand and operations to make both the
legacy carrier and LCC a successful blend.
Understand more about how airlines can adapt
their business models to be successful in each
market that they operate in and hear about the
future growth plans for Jetstar in the domestic
and Asian markets.
Future of low cost competition and consolidation
As CEO of one of the world’s largest airline
groups (IAG) Willie Walsh has a unique
perspective on the future of the European
short-haul market.
The group currently oversees 4 carriers in
the region (Iberia, Vueling, Aer Lingus and
British Airways), and dealing with intensiied
competition from the likes of Ryanair, easyJet,
Norwegian and Wizz Air certainly comes with
its challenges. Guy Johnson sits down with the
IAG CEO to discuss competition, consolidation
and passenger experience.
Being an aviation industry game changer
Sir Tim Clark has been a member of the senior
management team since the year Emirates
launched and was instrumental in transforming
the airline from a one-route carrier operating of
a dusty runway to a world leader serving more
than 120 destinations
Gain insight from Sir Tim on the future of the
seemingly unstoppable expansion of Gulf Carriers.
Understand more about Emirates future plans in
China, scope for further airline partnerships and
learn about their latest drive for innovation in the
age of the digital economy.
Using digital and a more personalised approach to gain a competitive advantage
Carolyn joined easyJet in 2010, since then she
has been responsible for improving the airlines
punctuality to industry leading levels as well as
introducing important customer innovations like
allocated seating.
Hear her shed some light on the latest wave
of technology innovations easyJet are making
including wearables, artiicial intelligence and
new digital platforms. Understand more about
the carrier’s further expansion plans into Western
Europe as well as the wider competitive landscape
in Europe.
Dame Carolyn McCall CEO
easyJet
Willie WalshCEO
AIG
5
FEATURED SPEAKERS
PaulByrne SVP Development
OpenJaw Technologies
Dame Carolyn McCall CEO
easyJet
Skuli Mogensen CEO
Wow Air
JimDavidson CEO
Farelogix
MikeThompson Head of Sales EMEA
& Americas
Navitaire
WillieWalsh CEO
IAG (International Airlines Group)
Jose Luis Garza
CEO
Interjet
PhilippKurz Senior Manager
Revenue Management
& Pricing
SunExpress
MarkBrown VP EMEA
Fusion
Jayne Hrdlicka CEO
Jetstar Group
David O’Brien CCO
Ryanair
EricNordling COO
Revenue Management Systems
BjørnKjos
CEO
Norwegian
IlianaCruz Executive Director
LOT Polish Airlines
IanBrownCEO
Rental Cars
Karl Ulrich GarnadtCEO
Eurowings
David HarveyManaging Director
Alliances
Southwest Airlines
ManuRaivio Chief Marketing
Oicer
Frosmo
David Friderici VP & Head Product
Mgmt & Strategy -
Airline Travel Services
IBS Software Services
David Garcia Chief Commercial
Oicer
Vueling
Stephen Wang President
Spring Airlines
BobbyHealy CTO CarTrawler
JozsefVaradi
CEO
Wizz Air
Patee SarasinCEO
Nok Air
OwenMurphyBusiness
Development
Radixx
Dzulkilee Taib
CEO
Matchbyte
Michel Pozas Lucic Vice President
Customer Innovation
and Care
KML
Sergio Manuel Fernandez Global Head of
Airline Products
Indra
Henry Chen Weinstein CEO
Cockpit Innovation Hub
RohitTalwar
CEO
FastFuture
ScottFriesen Industry Manager
Travel
AlisonBell Regional Director
Europe MTT
Sebastian Herzog Co-Founder and Chief
Strategist
Lufthansa Innovation Hub
Alessandro Ciancimino
VP Consulting
Sabre
PatrickPoetzsch Head of Automated
Sales, Products & Programs
Lufthansa
Rogier Van Enk Director Commercial
Strategy,Distribution
& Data Science
Finnair
A.T. Srinivasan CIO
Qatar Airways
JefUlrichSenior Manager -
Emerging Technology/
Mobile App
United Airlines
Seth Cassel
President
EveryMundo
UjjwalSuri Head of Travel
Vertical
RateGain
DeeWaddellGeneral Manager,
IBM Global Travel &
Transportation Industry
IBM
EricDumas CEO
Vayant
Daniel Clacher Large Corporate
Account Executive
AirWatch
RobBroere VP IT – PSS &
Passenger Experience
Emirates
WillColeman Principal
McKinsey
AlexBlake SVP Global Head of
Travel Insurance
Chubb Group
6
FEATURED SPEAKERS OUR STARMODERATORS
DennisOwen Group Manager
Social Media
Cathay Paciic
Caterine Fitzgerald Travel Lead UK/
Ireland
Dr Eckart Wallis Director of Product
Managment
Lufthansa Systems AG
Olivier Gremillon Managing Director
- EMEA
Airbnb
BillSullivan Director for Strategy
and Business
Development
ViaSat
SamiFoguel Chief Customer Oicer
Azul Linhas Aereas Brasileiras
Julian Hewson Director,
Strategic Inlight
Connectivity
Accounts
Global Eagle Entertainment
Sir TimClark President
Emirates
AubreyTiedt Chief Customer
Oicer
Alitalia
SadiqGillani Senior Vice
President
Lufthansa
PauloMirandaChief Experience
Oicer
Gol Airlines
Gert Wim Ter Haar Social Media
Manager
KLM
Daan Noordeloos Manager, Marketing
& Customer
Strategies
Transavia
JustinSteele Senior Director of
Innovation
Switchly
DavidCoiley Vice President of
Aviation
Inmarsat Plc
David Bruner Vice President of
Global Communications
Services
Panasonic Avionics
Gerald Schreiber CEO
PaXLife
Alison Bell Regional Director
Europe
MTT
Ahmet OlmusturChief Marketing
Oicer
Turkish Airlines
AdrianBerryFounder
Factory Design
KevinMaySenior Editor and
Co-Founder
Tnooz
ShashankNigamCEO
Simplilying
JaySorensenPresident
IdeaWorksCompany
GuyJohnsonNews Anchor,
Journalist and aviation
enthusiast
Bloomberg
JohnStricklandDirector
JLS Consulting
Abdulhakim MeftuhManager
E-Commerce
Ethiopian Airlines
Hans Van Der VeldeManaging Director
TUI Arkely
JanRehCEO
Bag2Go
JohnVary Innovation Manager
John Lewis
Manoela Klippel B. De Freitas, Head
of E-Commerce,
Commercial &
Services
LATAM Airlines
Annika Kessel SVP Global
Business
Peakwork
Michael GrimmeCSO Perennial AG
PaulWyldeCEO and Creative
Director
Paulwylde
StefanPannenbeckerVP Global Design
Studio
Teague
NikLusardiDesign Manager
– Customer Experience
Virgin Atlantic Airways
CristianSutterCabin Design and
Development
Specialist
JamesLeeDirector
Paperclip
LarsRinneDirector of Business
Development,
Paperclip
Laurent Tremblay-Simard Manager Product
Aircraft Cabin
Air Canada
BenOrson Managing Director JPA Design London
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7
FEATURED SPEAKERS
Elias Zaccack
Senior Vice
President,
Commercial
SES
Nicholas Key CEO
15below
Bojan Jokic CEO & Co-Founder
Epteca
Mendel Senf CEO
Yieldr
David Bruner Vice President Global
Communication
Services
Panasonic Avionics
Daniel Maggi Product Manager
KIU System Solutions
Madhav Srimadh Bhagavatam Director of Product
Management
Akamai
Jon French Director of
Airlines Business
Development
Hotelbeds Group
Steve J Peterson IBM Institute For
Business Value -
Global Travel & Transportation Leader
Peter Smith Head of Airline
Partnerships
Holiday Extras Ltd
ROUNDTABLE HOSTS
Engilbert Hafsteinsson VP Sales &
Marketing
Wow Air
Paul Buckley Head of Social
Media
Aer Lingus
Jonathan Hutt Social Marketing
Director
Spring Airlines
Shashank Nigam
CEO
SimpliFlying
Paul Lawrie Director of Sales
Connectivity
EUMEA Region
Thales InFlyt Experience
BOOK NOW
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8
2015 ATTENDEES
The earlier you book the more you save.Visit our website to book now: www.terrapinn.com/aviationfestival2016
10
AGENDA OVERVIEW
DAY 1 - 8 SEPTEMBER 2016
DAY 2 - 9 SEPTEMBER
09
:00 -
11
:00
09:0
5 -
09:4
011:4
0-1
3:0
011:0
0 -
15:4
0A
FTE
RN
OO
N16:2
0 -
17:0
0
KEYNOTE SESSIONS
KEYNOTE SESSIONS
TECHNOLOGY & STRATEGY ROUNDTABLES
DISRUPTOR ROUNDTABLES
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PRE-DAY CONFERENCE 7 SEPTEMBER
See page 12 See page 12
See page 13-14
See page 15
See page 28-29
See page 30-31
See page 24-25
See page 26-27
See page 20-21
See page 22-23
See page 16-17
See page 18-19
11
Day Conference Wednesday 7th September, 2016
Networking Break and Refreshments Networking Break and Refreshments
Registration and lunch12:00
14:30 14:35
13:1
015:3
016:0
0
14:5
515:3
0
13:4
014:1
0
13:2
014:0
5
13:0
0
13:0
0Chair’s Opening RemarksChair’s Opening Remarks - Putting an effective
merchandising strategy into action
Jim Davidson, CEO, Farelogix
Chair’s Closing Remarks Chair’s Closing Remarks - Jim Davidson, CEO, Farelogix 16:50 16:40
17:00 Welcome Drinks Reception
NEW SOCIAL MARKETING PLATFORMS AVIATION MERCHANDISING & E-COMMERCE
PRE-CONFERENCE WORKSHOP
CONNECTING YOUR BRAND
What do new platforms like Snapchat and Tinder mean for airlines and
how can you use them to improve your brand?
• Using new platforms to gain awareness with a younger audience and create a loyal following
• Portraying a human image of your airline and building trust to remain at the top of travellers minds when booking
• Analysing data from these new platforms to better understand
the impact they have on your brand
Engilbert Hafsteinsson, VP Sales & Marketing, Wow Air
Building a remarkable brand - lessons from the best airlines in the world
• How Air New Zealand repeatedly comes up with blockbuster safety videos?
• Why the Singapore Girl works hard to prevent the “Christmas tree effect” in the cabin?
• How Tony Fernandes built trust with his team when he irst bought AirAsia?
• What impact did Vueling’s "Game of Thrones” booking engine have on the brand?
• Why Southwest cares more about staff and passengers?
• How can you build a remarkable brand for the future?
Shashank Nigam, CEO, SimpliFlying
Strategic Merchandising: Building a Case Study
Jay Sorensen, President, IdeaWorksCompany
Airline Case Study TBD
Optimizing the Travel Retail Flow
Justin Steele, Senior Director of Innovation, Switchly
Live Technology Demonstration with Introduction by Jim Davidson
Farelogix and Switchly Teams
Using social to be transformative and drive value across your brand
• Modernising your brand perception by being fun with social and lightening your tone
• Using video in your content marketing strategy and working
at the speed of social
• Connecting your brand to everything you do on each channel
Paul Buckley, Head of Social Media, Aer Lingus
Taking social marketing beyond the hype to deliver real value for your
airline
• Making social relevant to your brand and matching hype with value
• What are the long term gains of leveraging intimacy and staying top of mind in a crucial market segment?
• What is the road ahead for these new platforms and how will the message evolve?
China Case Study: What are the challenges of using digital and social
marketing in the Chinese market?
• Adopting digital, mobile and social early to build a close relationship with your customers
• Planning and executing social marketing effectively and to an LCC budget
• Aligning your social marketing with your key target audience group to meet your business goals
Jonathan Hutt, Social Marketing Director, Spring
16:3
0
16:1
5 How to differentiate your air travel
Route Happy
Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284 or email [email protected]
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Day One Thursday 8th September, 2016
Congress plenaries and rountables
Registration08:00
09:00Chair’s Opening Remarks
Guy Johnson, Journalist & Aviation Enthusiast, Bloomberg
KEYNOTE SESSION: THE NEXT GENERATION OF LCCS
09:0
509:0
509:2
0
Keynote Interviews
Bloomberg’s Guy Johnson hosts exclusive one-on-one interviews with travel industry leaders.
Carolyn joins us to discuss easyJet’s future plans for further expansion in Western Europe. Hear exclusively from Carolyn how the LCC will be using digital and a more personalised approach to gain a competitive advantage in Europe. Understand the future of the airline including the latest FFP developments and gain an insight into future possibilities such as the airline providing feeder trafic for lag carriers in the future.
Carolyn McCall, CEO, EasyJet
KEYNOTE SESSION: THE NEXT GENERATION OF FSCS
09:4
010:0
010:2
0
Following their interviews, our keynote speakers will join a panel discussion, where they will debate some of the
biggest challenges facing the industry. Key issues they will address include:
• How will the next wave of ‘digital disruptions’ impact the aviation industry and what long term trends and technologies should you have on your radar?• Will low cost airlines be able to continue their growth or will there soon be too much capacity on core European routes?• How can you utilise inlight connectivity to create a new revenue stream?• Is there still room for ultra-low cost carriers as customer expectations grow?• What does the next generation travel experience look like?
10:4
0
Digital transformation to enhance customer engagement and optimise operations
• Supporting nimble and rapidly changing business strategies• Maximising use of data and analaytics and cognitive to get insights and improve the customer experience• How can you use a single view of your customer to enhance sales, marketing and customer service
Networking refreshment break11:00 Hosted by:
Industry game changer Sir Tim Clark joins us to give his outlook on the future of the seemingly unstoppable expansion of gulf carriers. Understand more about Emirates future plans in China, scope for further airline partnerships and learn about Emirates latest drive for innovation in the age of the digital economy.
Sir Tim Clarke, President, Emirates
Jayne Hrdlicka Group CEO of JetStar discusses how you can implement a successful dual brand strategy. Hear her unique insight on how you can separate brand and operations to make both the legacy carrier and LCC a successful blend. Understand more about how airlines can adapt their business models to be successful in each market that they operate in and hear about the future growth plans for Jetstar in the domestic and Asian markets.
Jayne Hrdlicka, CEO, JetStar
As CEO of one of the world’s largest airline groups (IAG) Willie Walsh has a unique perspective on the future of the European short-haul market. The group currently oversees 4 carriers in the region (Iberia, Vueling, Aer Lingus and British Airways), and dealing with intensiied competition from the likes of Ryanair, easyJet, Norwegian and Wizz Air certainly comes with its challenges. Guy Johnson sits down with the IAG CEO to discuss competition, consolidation and passenger experience.
Willie Walsh, CEO, IAG
13
Day One Thursday 8th September, 2016
TECHNOLOGY & STRATEGY ROUNDTABLES
With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to
the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 40 minutes, there is one rotation, so participants can join two tables during the session.
11:40
13:00 Networking lunch Hosted by:
Airline Solutions Suite
Mark Brown, Vice President Sales & Client Accounts EMEA, Fusion
Peter Smith, Head of Airline Partnerships, Holiday
Extras Ltd
Catherine Fitzgerald, Travel Lead UK/Ireland, FB
and Instagram
David Bruner, Vice President Global Communication Services, Panasonic Aviaonics
Nicholas Key, CEO, 15below
Will Coleman, Principal, Mckinsey Madhav Srimadh Bhagavatam, Director of Product Management, Akamai
The value of talent in Pricing and Revenue Management: how to empower your people to maximize revenue
Rethink In-Flight Entertainment: Reducing CapEx and OpEx by using alternatives to IFE systems and automating the management of IFE content to passengers
Paul Lawrie, Director of Sales Connectivity EUMEA Region, Thales InFlyt Experience
Daniel Maggi, Product Manager, KIU System
Solutions
Bojan Jokic, CEO &Co-Founder, EptecaPaul Lawrie, Director of Sales Connectivity EUMEA
Region, Thales InFlyt Experience
Paul Byrne, Senior Vice President of Development, OpenJaw Technologies
Mendel Senf, CEO, Yieldr
Elias Zaccack, Senior Vice President, Commercial, SES
Steve J Peterson, IBM Institute For Business Value - Global Travel & Transportation Leader
Jon French, Director of Airlines Business Development, Hotelbeds Group
What does a best-in-class ancillary strategy look like?
Customer expectations are rising; how do we balance our investment to improve the customer experience with maintaining a cost advantage?
Rethinking the entire airline digital experience – why airlines need to step it up!
To package or not to package? What´s best for you and your customers when it comes to selling and
servicing Flight and non-light ancillaries (Hotels, Car Hire, Transfers etc)?
From chaos to calm | How to improve the way we manage travel disruption
Increasing revenue per customer using digital optimisation
How can the next generation connected IFE create a great passenger experience, increase revenue
generation, engagement and brand loyalty?
How to generate ancillary revenue through frequent lyer programs?
Airlines are planning to be and think more like a retailer. But what are retailers talking about, and what
actually keeps them up at night these days?
What is the future of IFEC? How you can monetise data that is available through on board payments?
Maintaining the customer experience both on line and on board.
How can airlines utilize revenue management data to boost demand for underperforming lights?
How will satellite satisfy the unrelenting demand for connectivity?
How do airlines perform on the IBM Travel Experience Index?
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Syed Ali, CEO, Proavos
AFTER LUNCH, THE CONFERENCE WILL BE SPLIT INTO THE CO-LOCATED FOCUS SESSIONS
14
BOOK NOW
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KEYNOTE SESSION: FUTURE TECHNOLOGY, DIGITAL TRANSFORMATION AND DATA SCIENCE
09:0
5
How will the next wave of future technology and 'digital disruption’ impact the industry and what long term
trends should you have on your radar?
• What will be the impact of technology such as Artiicial Intelligence, the Internet of Things and embedded wearables?
• Why is it so important to be a ‘Digital Thinker’ in the travel industry? Examining irms such as Facebook, Google and Airbnb to understand how essential it is to master your data and have a relationship with your passengers
• Will we see greater competition in travel from large tech players such as Apple, Google and Facebook?
• Understanding how human behaviour is changing and how we as an industry need to adapt so we can be more nimble to create and execute new ideas quickly
Rohit Talwar, CEO, FastFuture
PANEL DISCUSSION: How can we embrace the use of data and analytics to offer a truly personalised service,
transform your airlines brand and break down those internal silos?
Themes include:
• Using data and analytics effectively to make your passengers feel like an individual from the very irst touch-point
• How can we analyse the changing habits of the customer based on destination and demographic?
• Are loyalty schemes becoming less important in the age of digital and are there better ways to develop more creative and personalised rewards schemes?
• How can use data points such as social media, reviews and surveys to help understand what drives your passengers and use that data to boost your conversion rates?
Panellists Moderated by:
09:4
0
Aubrey Tiedt
Chief Customer Oficer Alitalia
Jim Davidson
CEO
Farelogix
Bobby Healy
CTO
CarTrawler
Kevin May
Senior Editor and Co-Founder Tnooz
Sadiq Gillani
Senior Vice President Lufthansa
What technologies and trends will disrupt the the aviation industry in the next 5-10 years? Innovators in their respective ields host round tables where you get to ask them how you can adapt to the ever changing technological environment.
DISRUPTOR ROUNDTABLES
Networking refreshment break10:30
Close of the festival – See you next year!17:00
16:2
0
Please visit www.terrapinn.com/wlca2015 for details on the round table hosts.Session will last a total of 45 minutes
Contextual Technologies1 Biometrics UAV’s
Internet Of Things
Beacon Technology2 3 4 5
AFTER LUNCH, THE CONFERENCE WILL BE SPLIT INTO THE COLOCATED CONFERENCE.
Congress plenaries and rountables
Day Two Friday 9th September, 2016
15
Day One Thursday 8th September, 2016
MODERN REVENUE MANAGEMENT AND ANCILLARY REVENUES
DRIVING COMPETITION WITH NEW BUSINESS MODELS
14
:20
15:2
01
4:4
0
Visionary CEO Interview: How Wizz Air plans to catch Ryanair as the airline with the lowest costs in Europe
• Can Wizz Air take on Ryanair in Eastern Europe? • What new ancillary revenue streams are emerging for ULCCs? • Evolution of the ULCC model and future improvements
Jozsef Varadi, CEO, Wizz Air
How should airlines be leveraging predictive analytics?
• Introducing brand new research on analytics and optimisations• Solutions that can bridge retail techniques into the travel sector• Building engagement with your client
Mike Thompson, Head of Sales EMEA & Americas, Navitaire
PANEL DISCUSSION: Future of Revenue Management – Comparing price versus digital passenger experience?
• Is price the ultimate driver for most consumers or do you need a competitive digital product to meet their needs?• Using AI to segment the market and make daily price adjustments by using historic and real-time data• How can you balance cost reduction and customer services through new offers?• Taking analytics beyond diagnostics and better understanding the future
Panellists: Moderated by:
Illiana Cruz
Executive Director LOT Polish
Airlines
Eric Nordling
COO
Revenue Management
Systems
Owen Murphy
Business Development Radixx
Will Coleman
Principal Mckinsey
Philipp Kurz
Senior Manager Revenue Management & Pricing
SunExpress
David Harvey
Managing Director Business Development
Southwest Airlines
15:40 Networking refreshment break
16:0
0
Long Haul Trailblazer Interview: Bjørn Kjos CEO of Norwegian outlines his lucrative transatlantic business strategy
• Challenges of introducing new transatlantic services while balancing costs • Future opportunities for integration of long haul Wi-Fi • Opportunities for low-cost feeder network alliances
Bjørn Kjos, CEO, Norwegian
16:2
0
Being Different in the LCC space: Skuli Mogensen CEO of Wow Air sits down with John Strickland to talk about their rapid
expansion in the US
• Challenges of balancing long haul expansion with competition in the European market• Differentiating yourself as a brand against more established low cost competition• Future for US legacy carriers entering the low-cost long haul market as competition?
Skuli Mogensen, CEO, Wow Air
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16
Day One Thursday 8th September, 2016
DRIVING COMPETITION WITH NEW BUSINESS MODELS
APIS & INNOVATION
17:0
017:2
018:3
0
Airline client case study: Launching the irst NDC-Compliant PSS with Sunexpress
• Using NDC compatibility to bridge a gap in your systems and boost revenue
• Building a PSS that meets the needs of the modern airline
• How NDC helps you take a more creative approach to ancillary revenues
David Friderici, VP & Head Product Mgmt & Strategy - Airline Travel Services, IBS Software Services
Closing Keynote Interview: Lessons from the ultimate industry disruptor
• Convenience, personalisation and seamless experiences. All well and good in theory but is anyone doing it?
• How Airbnb are using machine learning to understand customer habits and preferences
• How will mobile devices further evolve and what will that mean in the context of the travel industry?
• What does loyalty mean to the modern traveller – Are traditional loyalty schemes on the way out?
• What future industry disruptors should we be looking out for?
Olivier Gremillon, Managing Director – EMEA, Airbnb
An evening at the world famous Emirates Stadium
Located just 10 minutes from the conference venue is one of the world’s most breath-taking sporting arenas. Join us for a unique social and networking evening for Global Aviation Festival delegates to relax and take in the amazing views and
hospitality that the Emirates stadium has to offer.
Limited space is available, please watch out for your invitation to make sure you RSVP.
Alternatively email [email protected]
17:50 Close of day one
16:4
0
PANEL DISCUSSION: Legacy carrier’s vs ULCCs – What is the future for competition and will low-cost-long-haul bring
some surprise partnerships?
• How much of an impact will new entrants have on legacy carriers?
• Will the business models converge so much that the gap will almost be invisible?
• Are ULCCs stimulating the market across the Atlantic with reduced prices?
• What will be the market share of ULCCs across the Atlantic in the next 5 years?
Panellists:
Jayne Hrdlicka
Group CEO
JetStar Group
Bjørn Kjos
CEO
Norwegian
Skuli Mogensen
CEO Wow Air
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
17
Day Two Friday 9th September, 2016
OMNI-CHANNEL RETAILING
11:0
0
What can retail teach airlines when it comes to personalisation, mobile and loyalty?
• Allowing the retail model to thrive in your airline – removing legacy barriers
• Creating a single customer view and pushing contextual offers based on stages of a travellers shopping journey
• Using the ‘Connected Traveller’ to create new touchpoints that add value to your passenger
David Garcia, Chief Commercial Oficer, Vueling
11:2
0
How can airlines get ancillaries right?
• Understanding the importance of ancillary sales
• Enhancing the customer experience
• Optimising your path to purchase
Mark Brown, VP EMEA, Fusion
11:4
0
How is the evolution towards the retail model progressing for airlines and will initiatives like NDC remove barriers?
• How close are we to seeing airlines such as Ryanair and EasyJet becoming more like the ‘Amazons of Travel’?
• Are some airlines in trouble of becoming purely a commodity?
• Connecting big data innovation, creativity and new technology to drive more retailed focussed airlines
• What can we learn from the retail sector when it comes to delivering value-led loyalty and rewards for our passengers?
Panellists: Moderated by:
David O'Brien
CCO
Ryanair
Paul Byrne
SVP Development OpenJaw Technologies
David Garcia
Chief Commercial Oficer Vueling
Jay Sorensen
President IdeaWorks Company
Ian Brown
CEO Rental Cars
GLOBAL LCC LEADERSEvery LCC region has its different challenges; John Strickland hosts an exclusive interview and panel discussion with key industry CEOs from different
regions across the globe to look at how these challenges vary from region to region.
14:0
014:1
5
Karl Ulrich Garnadt, CEO, Eurowings
Karl Ulrich joins us to discuss how Eurowings are targeting price sensitive passengers on long haul routes.
Find out from him where he sees the competition and understand more about their plans for dynamic future growth.
Jose Luis Garza, CEO, Interjet
This interview will explore the challenging economic conditions in the Mexican market and look at the new opportunities in the US that the airline will look to exploit. Gain a unique into competition in the Mexican market.
12:40 Networking lunch break
12:2
0
The simplicity of an airline digital business strategy
• Is the complexity of modern websites stopping you from realising your airlines digital vision?
• Gaining full control over your website and your customers entire online experience
• Key industry examples to help you reach your digital business strategy goals
Manu Raivio, Chief Marketing Oficer, Frosmo
14:3
014:4
5
David O’Brien, Chief Commercial Oficer, Ryanair
David sits down with John Strickland to discuss Ryanair’s new look and ongoing approach to improving customer experience. Gain insight on how Ryanair will be developing new types of ancillaries and learn about their plans to become the ‘Amazon of Travel’.
Patee Sarasin, CEO, Nok Air
Patee talks to John about the Thai airlines drive to be more innovative. Learn more about the unique challenges of the Thai domestic market and see what Patee thinks is the future of passenger experience.
18
15
:20
Does personalised travel insurance maximise ancillary revenue?
• How tailored should the product be to drive innovation? • Does conversion actually matter?• Why is price important?
Alex Blake, SVP Global Head of Travel Insurance, Chubb Group
15
:40
Airline Case Study: How to decrease website bounce rates and increase your look to book ratio?
• Tips and tricks to engage your website visitors• Providing a personalised experience to your visitors• Translating visitor engagement to increase conversions and revenue
Ujjwal Suri, Head of Travel Vertical, RateGain
16:00 Networking refreshment break
17:00 Close of the festival – See you next year!
15
:00
Stephen Wang, President, Spring Airlines
Stephen joins us to discuss the LCC market in China, Springs plans for its ever growing leet and their future strategy of expansion in areas
like South Korea, Japan and Southeast Asia.
BOOK NOWVisit www.terrapinn.com/book-wlca2016
or call +44 (0) 207 092 1257
Day Two Thursday 8th September, 2016
19
Day One Thursday 8th September, 2016
NEXT GEN CONNECTIVITY
14
:20
What is the potential for Li-Fi to replace on board Wi-Fi in the next 5 years?
• How Li-Fi can supply speeds up to 100 times faster than today Wi-Fi through an LED bulb
• Removing the heavy install of traditional on board Wi-Fi to save weight and costs
• Initial results from test with a major carrier
14:4
0
PANEL DISCUSSION: How can we take the connected aircraft beyond entertainment?
• What future innovative passenger experience elements can we expect Wi-Fi to help drive?
• What types of ancillary revenue opportunities does end to end connectivity offer?
• What is the main source of value that on board connectivity delivers to airlines?
• If airlines don’t offer in-seat power are passengers less likely to connect?
• Do suppliers actually care if airlines offer free or fee-based Wi-Fi to passengers?
• How will current standards (or lack thereof) create inconsistency amongst leets?
• Will KA and KU co-exist and offer sustainability in the next 10 years?
• When passengers are willing to share their data with airlines will connectivity become even more valuable?
Panellists: Moderated by:
Paulo Miranda
Chief Experience Oficer Gol Airlines
Bill Sullivan
Director for Strategy and Business Development
ViaSat
David Bruner
Vice President Global Communication Services
Panasonic Avionics
Shashank Nigam
CEO
SimpliFlying
Julian Hewson
Director, Strategic Inlight Connectivity Accounts
GEE
A.T. Srinivasan
CIO Qatar Airways
CONTENT & BYOD
15:40 Networking refreshment break
16:0
0
Case Study: Going beyond Wi-Fi services to deliver a best-in-class Wi-Fi strategy
• Offering passengers more content, more interactivity and more of the choices they have access to on the ground
• Leveraging technology to maximise passenger engagement and increase customer loyalty
• Keeping a competitive advantage by streaming unique content
Paulo Miranda, Chief Experience Oficer, Gol Airlines
16:2
0
Is virtual reality the future of in-light entertainment or just a gimmick?
• Offering a more immersive and fully digital on-board experience
• What different passenger proiles will adopt alternative types of VR content?
• Feedback from Transavia’s trial and understanding what this means for the future of IFE
Daan Noordeloos, Manager Marketing & Customer Strategies, Transavia
15:2
0
Powering aviation connectivity for low-cost airlines
• Redeining cabin connectivity to meet the growing demands of your passengers
• Why do we need a European aviation network? (s-band/complementary ground component)
• Investing in a sustainable infrastructure to meet demands
David Coiley, Vice President of Aviation, Inmarsat Plc
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
20
Day One Thursday 8th September, 2016
CONTENT, BYOD & VIRTUAL REALITY
APIS & INNOVATION
17:50 Close of day one
16:4
017:0
0
Eurowings, Lufthansa Systems & Inmarsat Case Study: The fastest way to WiFi IFE & Connectivity
• Adapting your wireless IFE content and design to meet your passengers needs
• Maximising your ancillary revenue potential through fully integrated in-light shopping, e-magazines and games
• How the cabin board crew can beneit and deliver a more personalised experience to passengers
Dr Eckart Wallis, Director of Product Managment, Lufthansa Systems AG
My wireless IFE is a cash-cow!
• Creating an end-to-end passenger travel experience – on a single platform
• Wireless IFE as an ancillary revenue generation – How to get maximum ROI?
• Powerful data analytics – How to harness supports on-the-go for commercial and service decision making
Dr. Gerald Schreiber, CEO, PaxLIfe
17:2
0
Closing Keynote Interview: Lessons from the ultimate industry disruptor
• Convenience, personalisation and seamless experiences. All well and good in theory but is anyone doing it?
• How Airbnb are using machine learning to understand customer habits and preferences
• How will mobile devices further evolve and what will that mean in the context of the travel industry?
• What does loyalty mean to the modern traveller – Are traditional loyalty schemes on the way out?
• What future industry disruptors should we be looking out for?
Olivier Gremillon, Managing Director – EMEA, Airbnb
18:3
0
An evening at the world famous Emirates Stadium
Located just 10 minutes from the conference venue is one of the world’s most breath-taking sporting arenas. Join us for a unique social and networking evening for Global Aviation Festival delegates to relax and take in the amazing views and
hospitality that the Emirates stadium has to offer.
Limited space is available, please watch out for your invitation to make sure you RSVP.
Alternatively email [email protected]
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
21
Day Two Friday 9th September, 2016
MOBILE & SOCIAL
PERSONALISED EXPERIENCES
11:2
014
:20
11:4
012
:00
12:2
0
What is the next evolution for airline crisis management using social media?
• Creating guidelines to respond to a crisis quickly using social
• How do you respond globally when social media has no country boundaries?
• What new social media applications should be on your radar for crisis management?
Dennis Owen, Group Manager Social Media, Cathay Paciic
Azul Case Study: Using new analytical technologies to improve the customer experience in real time
• Using real time monitoring and data availability to take operations and customer experience to a new level
• Measuring NPS in real-time to improve your internal processes rapidly
• Creating a culture of innovation to expand your airlines capabilities
Sami Foguel, Chief Customer Oficer, Azul Linhas Aereas Brasileiras
Case Study: How KLM are using direct social media chatapps for real-time passenger communications
• Offering a personal digital assistant to your passengers• Ancillary Revenue opportunities through Messenger• The next steps for real-time personalised information and servicesGert Wim ter Haar, Social Media Hub Manger, KLM
How airlines can optimise ancillaries and drive direct channel bookings
• Airline can increase revenues from ancillary and management and optimization• Personalise the booking process for customers• Increase direct channel bookingsJustin Steele, Senior Director of New Products, Switchly
Transforming travel with mobile moments
• Mobile usage and trends in Europe and Globally
• How are airlines succeeding on mobile today?
• End traveller engagement at every touchpoint
• What’s coming next in mobile and multi-channel trends
Alison Bell, Regional Director, Europe, MTT
12:40 Networking lunch break
11
:00
14
:00
Mobile future of apps, VR, wearables for airlines and OTAs
• Why airlines and OTAs should be racing to develop the best app possible
• Using mobile to offer personalisation, convenience and remove friction for travellers
• What is going to be the main functionality for VR and wearable devices in the next 5 years?
Catherine Fitzgerald, Travel Lead UK/Ireland, Facebook
Driving the personalisation agenda at a traditional legacy airline
• What are the internal challenges of reinventing your airline to focus on personalisation?
• How you can unlock revenue and loyalty through unique ‘micro-moments’
• Avoiding the creepy factor in hyper personalisation
Aubrey Tiedt, Chief Customer Oficer, Alitalia
14:4
0
Customer experience strategy, digital engagement and marketing
• Learn from a global aviation leader about developing an effective customer experience and marketing strategy
• Better understanding and addressing customer need
• Aligning business strategy, marketing and information technology to deliver results
Ahmet Olmustur, Chief Marketing Oficer, Turkish Airlines
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
22
Day Two Friday 9th September, 2016
PERSONALISED EXPERIENCES
15:0
015
:40
Airline Case Study: Developing the fully personalised premium experience
• Using VR to recreate the ‘Upper Class Experience’ and promote upgrades
• Elevating the premium experience through on-board mood and feel
• Becoming a ‘Challenger Airline’ on social media
Meeting your passengers demands to tailor their own travel experiences
• Introducing ancillary services that allow lexibility and personalisation
• Letting passengers choose anything from no-frills to quality
• Using ‘Design Thinking’ to deliver results for your passengers
16:20 Networking refreshment break
17:00 Close of the festival – See you next year!
16:0
0 Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284
or email [email protected]
BOOK NOWVisit www.terrapinn.com/book-wlca2016
or call +44 (0) 207 092 1257
23
Day One Thursday 8th September, 2016
NDC & PSS
CIO FORUM: DIGITAL DISRUPTION
16:0
016
:20
Introducing cutting edge technology to a legacy carrier
• Increasing speed to market for new products
• Moving away from a shared software model to develop in-house
• Digitising different touch-points of the passengers journey
How you can use digital transformation to the ix your passengers PAIN points?
• Overcoming restrictive processes throughout the journey by using digital technologies
• Finding a way to leverage a passengers identity throughout the journey between different governments and agencies to alleviate PAIN points
• Applying this new standard without giving away all of your airlines data
15:40 Networking refreshment break
14
:20
15:2
0
Lufthansa’s DCC: A new era of distribution
• How Lufthansa’s distribution cost charge (DCC) is shifting the distribution paradigm? Why now? And why move irst?
• How does it actually work to drive more direct sales and rebuild brand loyalty?
• What the future holds for GDSs and the idea of freedom in distribution?
Patrick F. Poetzsch, Head of Automated Sales, Products & Programs, Lufthansa
Augment revenue management through revenue opportunity modelling with dependent demand
• New generation of O&D RM optimization models
• Integration of revenue opportunity modelling into RM business operations
• Leveraging historical controls to provide insights to improve revenue performance
Alessandro Ciancimino, VP Consulting, Sabre Airline Solutions
14:4
0
PANEL DISCUSSION: How will the face of airline distribution and PSS systems evolve as NDC connections start to come online?
• What are the risks of bypassing your PSS and implementing an independent modularised system to help you compete?
• As more airlines roll out NDC services are they likely to levy ‘Lufthansa-style’ distribution penalties on bookings made via the GDS?
• Are airlines ready for the type of investment and business process change it will take to manage direct relationships with their distribution partners?
• If all airlines ultimately distributed via NDC would we need GDSs?
Panellists: Moderated by:
Patrick F. Poetzsch
Head of Automated Sales, Products &Programs
Lufthansa
Sergio Manuel
Fernandez Sastre, Global Head of Airline Products,
Indra
Rogier Van Enk
Director Commercial Strategy, Distribution &
Data Science
Finnair
Rob Broere
Vice President – IT PSS & Pax Experience
Emirates
Eric Dumas
CEO
Vayant
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
24
Day One Thursday 8th September, 2016
CIO FORUM: DIGITAL DISRUPTION
APIS & INNOVATION
17:50 Close of day one
16:4
017:0
0
The direct channel, passenger acquisition, and owning your customer
• New customer acquisition and incremental revenue growth
• Improving Customer Experience and conversion online through new technologies
• Executing highly technical strategies without highly technical people
Seth Cassel, President, EveryMundo
Delivering more customer centric online experiences
• Maximising your booking engine performance
• Increasing productivity through automation
• Connecting with your customers every step of the way
Dzulkilee Taib, CEO, Matchbyte
17:2
0
Closing Keynote Interview: Lessons from the ultimate industry disruptor
• Convenience, personalisation and seamless experiences. All well and good in theory but is anyone doing it?
• How Airbnb are using machine learning to understand customer habits and preferences
• How will mobile devices further evolve and what will that mean in the context of the travel industry?
• What does loyalty mean to the modern traveller – Are traditional loyalty schemes on the way out?
• What future industry disruptors should we be looking out for?
Olivier Gremillon, Managing Director – EMEA, Airbnb
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
18:3
0
An evening at the world famous Emirates Stadium
Located just 10 minutes from the conference venue is one of the world’s most breath-taking sporting arenas. Join us for a unique social and networking evening for Global Aviation Festival delegates to relax and take in the amazing views and
hospitality that the Emirates stadium has to offer.
Limited space is available, please watch out for your invitation to make sure you RSVP.
Alternatively email [email protected]
25
Day Two Friday 9th September, 2016
ROBOTICS, BEACONS AND AI
11
:00
CASE STUDY: How KLM have used their robot Spencer at Schiphol to help passengers get to their connecting lights?
• Taking Spencer beyond the capabilities of the current generation of robots
• Advancing the robots behaviour to allow it to recognise emotions and respond to unexpected situations
• What is the future for robotics in air transport in the coming years?
Michael Pozas, Vice President of Customer Innovation & Care, Air France KLM
11:2
0
CASE STUDY: How United are using location and voice technology to deliver a more seamless passenger experience
• Using location based technology and data for customer and business beneits
• What are the challenges of deploying beacon and mapping technology?
• How you can use voice technology to improve accessibility for your passengers?
Jeff Ulrich, Sr Manager – Emerging Technology/Mobile App, United Airlines
11:4
0
Airlines in the Cognitive Era
• Hear examples of how airlines are using cognitive systems to harness data so they can enhance the customer experience and improve operations
• Using transaction history, loyalty and social data to deliver personalised offers for segments of one
• How intelligent systems that learn can enhance and supplement human intelligence and decision making
Dee Waddell, General Manager, IBM Global Travel & Transportation Industry, IBM
CYBER SECURITY & AIRLINE INNOVATION LAB SHOWCASE
14:2
012
:00
12:2
0
The Future of Air Travel and Open Innovation
• Tapping into the heart of the global startup eco-system
• Driving innovation as part of your airline's DNA
• Powering the Next Generation of Air Travel through Innovation
Henry Chen Weinstein, CEO, Cockpit Innovation Hub
How can AI and other future technologies power a more seamless digital and physical travel experience for your passengers?
• What will the impact of technology, such as machine learning, virtual-reality, and post mobile?
• How will data, analytics and personalisation transform your digital strategy?
• What will embedded wearables and IOT mean in the context of air travel?
Scott Friesen, Industry Head, Google
The airlines digital transformation journey – Are we even half way there yet?
• Why airlines are behind the curve in terms of consumer wants and needs?
• Bringing in talent outside of the aviation industry to drive innovation
• Making radical changes to keep up with rapid technological advancements
12:40 Networking lunch break
14:0
0
Fireside Chat: Sebastian Herzog, Co-Founder and Chief Strategist, Lufthansa Innovation Hub
Sebastian Herzog sits down with Kevin May from Tnooz to discuss how Lufthansa are rethinking travel with their
innovation lab. Hear his thoughts on how you can use APIs to overcome challenges and understand how the entire
travel chain needs shaking up with start-ups.
14:4
015
:00
Creating ‘A Startup within an airline’
• Using the innovation lab to build an airline as digitally sophisticated and customer friendly as Amazon.
• Designing to an ‘enterprise standard’ in a start-up environment
• Building personalised experience for frequent liers
What do you do when your airline is hit by a cyber-attack?
• Is this the irst signal of an emerging cyber-threat in the aviation industry?
• How can you protect your airline and mitigate the risk against your IT systems?
• Managing disruption in the event of a hack on your telecommunications network
26
Day Two Friday 9th September, 2016
CYBER SECURITY & AIRLINE INNOVATION LAB SHOWCASE
15:2
015
:40
The future for the Internet of Things, AI, big data, virtual reality and machine learning
• Setting up an incubator to shape the future of passenger experience
• Driving innovation as part of your airlines DNA
• Powering seamless customer and crewmember interactions through innovation
How can business mobility revolutionize the airline industry?
• Introducing ancillary services that allow lexibility and personalisation
• Letting passengers choose anything from no-frills to quality
• Using ‘Design Thinking’ to deliver results for your passengers
Daniel Clacher, Large Corporate Account Executive, AirWatch
16:20 Networking refreshment break
17:00 Close of the festival – See you next year!
16:0
0 Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284
or email [email protected]
BOOK NOWVisit www.terrapinn.com/book-wlca2016
or call +44 (0) 207 092 1257
27
Day One Thursday 8th September, 2016
NEXT GENERATION ANCILLARY MERCHANDISING
15:40 Networking refreshment break
14
:20
15:0
015:2
0
Learn from retailing experts: Secrets to growing a successful retail brand
• Understand how you can create new and beneicial customer experiences – should technology always be the startingoint?
• The importance of giving the customer what they didn’t know they wanted.
• Room Y: exploring human behaviours and rapid prototyping to change how people shop
John Vary, Innovation Manager, John Lewis
Learn from retailing experts: Secrets to growing a successful retail brand
• Why Ethiopian airlines sees value in offering pre-and post-light services and a brief overview of our airline
• Learn how this has boosted retail revenue and how future services could be added
• Achieving optimal personalised offers: how Ethiopian Airlines has initiated this process
• Expanding the range of payment technologies to facilitate the trends in large markets
Abdulhakim Meftuh, Manager E-Commerce, Ethiopian Airlines
New retail opportunities smart baggage is bringing to your airline
• Understanding how the Internet of Things is impacting baggage
• The impact on customer s atisfaction and creating a calm pre-light experience
• What retail opportunities for the airlines come from this innovation?
Jan Reh, CEO, Bag2Go
Why not take it all – owning the shopping basket with disruptive packaging technology?
• How can one technology platform provide tailored packaging for +50 country PoS markets?
• Multi accommodation supply marketplace for airline packaging
• Understand how your airline can maximise revenue with high rates for package product upsell
• Learn how connecting packages into metasearch and other distribution channels can beneit your retail strategy
Annika Kessel, SVP Global Business, Peakwork
14
:40
CUSTOMER CENTRIC RETAILING
16:0
016
:20
16:4
0
Case Study: How Arkely are embracing new channels to optimise on board retail
• Using the new system to connect to TUI and encourage customers to spend on board
• Using in-light connectivity to fuel future retail growth including ancillaries and excursions
• On-board digital customer experience: what TUI develops for their 120 737 Max aircraft
Hans Van de Velde, Managing Director, Arkely
Creating a booking system that delivers great customer experience and eases pain points
• Designing a new omni-channel booking system which prioritises experience over just the product
• Understand how innovative ancillaries can be intelligently implemented into digital touch points
• Reaching our customers on different channels: moving to a mobile irst approach
Manoela Klippel B. de Freitas, Head of E-commerce, Commercial & services, LATAM Airlines
Disrupting the airline merchandising business model
• Extending your direct online channel to offer an endless variety of ancillaries
• Selling the whole trip to your customer and increasing revenues with additional ancillaries
• Getting offers to market quickly and using an intuitive graphical user interface
Michael Grimme, CSO, Perennial AG
17:0
0 Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284
or email [email protected]
BOOK NOW
Visit www.terrapinn.com/book-wlca2016 or call +44 (0) 207 092 1257
28
Day One Thursday 8th September, 2016
APIS AND INNOVATION
17:50 Close of day one
17
:20
Closing Keynote Interview: Lessons from the ultimate industry disruptor
• Convenience, personalisation and seamless experiences. All well and good in theory but is anyone doing it?
• How Airbnb are using machine learning to understand customer habits and preferences
• How will mobile devices further evolve and what will that mean in the context of the travel industry?
• What does loyalty mean to the modern traveller – Are traditional loyalty schemes on the way out?
• What future industry disruptors should we be looking out for?
Olivier Gremillon, Managing Director – EMEA, Airbnb
18:0
0
An evening at the world famous Emirates Stadium
Located just 10 minutes from the conference venue is one of the world’s most breath-taking sporting arenas. Join us for a unique social and networking evening for Global Aviation Festival delegates to relax and take in the amazing views and
hospitality that the Emirates stadium has to offer.
Limited space is available, please watch out for your invitation to make sure you RSVP.
Alternatively email [email protected]
BOOK NOWVisit www.terrapinn.com/book-wlca2016
or call +44 (0) 207 092 1257
29
Day Two Friday 9th September, 2016
DISRUPTING THE CONCEPT OF AIR TRAVEL
11
:00
11
:40
Code for disruption: How travel’s shift from hardware to software will affect commercial aviation
• Understanding the important industry shift toward software-centric customer experiences
• Designing passenger touch points enabled by new technologies, both inside- and outside the cabin
• Imagining new possibilities that inspire more passenger loyalty and contribute to greater margins
Stefan Pannenbecker, VP Global Design Studio, Teague
How can airlines respond to connectivity, new technologies and up-and-coming trends in a smart way?
• What trends will most impact cabin designs of the future?
• How can airlines tackle the future prooing of cabin interiors?
• Having maintenance in mind: some of the biggest innovations impacting this aspect of design
Cristian Sutter, Cabin Design and Development Specialist
Looking forward: How customized cabin interiors will impact future cabin experience
• Which innovative technologies could airlines apply to cabin interiors?
• What will the role of the in-light connectivity on the cabin interiors be?
• How could the rise of smart products and the Internet of Things impact product design?
Laurent Tremblay-Simard, Manager Product Design, Aircraft Cabin, Air Canada
DESIGN, BRANDING & REVENUE
12:40 Networking lunch break
14:0
0
How Virgin Atlantic approach aircraft design: focused on providing exceptional customer experience
• How can innovative design improve in-light well-being and what beneits does this bring?
• Understand why Virgin Atlantic focus on sociability in the connected age
• Approaches to future-prooing your design: how can you predict future technology advancements?
Nik Lusardi, Design Manager – Customer Experience, Virgin Atlantic Airways
14:2
014
:15
Achieving differentiation through outstanding interior design
• Hear about the big themes inluencing aviation.
• How you can drive meaningful, brand-led innovation in the air.
• Find your own voice and avoid following the crowd.
• Hear Design Case studies from a range of Airlines including JetBlue MINT, Hawaiian Airlines and Air Canada Rouge
Paul Wylde, CEO and Creative Director, Paulwylde
Revolutionising design solutions to tackle uncertainties with lexibility
• Understanding the new approaches to design that brings beneits of instant reconigurations.
• Designing with a focus on lexibility and how this will affect your bottom line.
• Hear case studies of how convertible seating provides value and ease.
James Lee, Head Designer, Paperclip Design & Lars Rinne, Paperclip Design
14:4
5
Case study: How airlines can intelligently design branding into their interiors without spending big bucks
• Using innovative techniques how did Sri Lankan Airlines bring the island inside the cabin?
• Without needing all the bells and whistles how did Sri Lankan Airlines achieve an exceptional inish to the cabin?
• When designing a re-it what were the most important aspects of design that we focused on?
11:2
012:0
012:2
0
Why airlines need to understanding the socio-economic drivers for each class
• JPA’s approach to differentiation: applying it throughout different classes
• Understanding what features are going to make a customer see value for money
• Hear the case-study of premium economy on Singapore Airlines : fearless bold design
Ben Orson, Managing director, JPA Design London
Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284
or email [email protected]
30
Day Two Friday 9th September, 2016
DESIGN, BRANDING & REVENUE
16:00 Networking refreshment break
17:00 Close of the festival – See you next year!
15
:20
15
:40
Breaking the Class Barrier
• Are we marketing seats on an outdated class system?
• A frenzy of innovation has left seat classes very confused, so where are we going next?
• How the changing market has forced innovation in product.
Adrian Berry, Owner, Factory Design
Speaking position available
To discuss sponsorship of this session contact Martyn McMurray on +44 (0) 207 092 1284
or email [email protected]
BOOK NOWVisit www.terrapinn.com/book-wlca2016
or call +44 (0) 207 092 1257
31
Airline Innovation Hub
Airline Innovation Hub
The aviation industry is now
beginning to understand the
power of start-up culture. We
will be inviting the top start-up
labs, hubs and accelerators from
airlines around the world to display
their latest ideas and passenger
experience solutions. Airlines such
as Lufthansa, Ryanair, easyJet,
British Airways and many more will
all be invited to display their latest
innovations in the exhibition hall.
AviationHackathon.16
We are hosting a dedicated aviation
hackathon over the 2 days of the event
in the exhibition hall, during the irst
day developers will be given the chance
to create new digital tools and products
for airlines. On the second day they will
have a chance to present their ideas
back to the industry and our panel of
expert judges. The winners will receive
a cash prize and access to a private
lunch with senior airline executives.
Limited spaces are available, to sponsor and present your innovations, contact
Martyn McMurray on +44 (0) 207 092 1284 or [email protected] spaces are available, to sponsor and present your innovations, contact
Martyn McMurray on +44 (0) 207 092 1284 or [email protected]
Seminars
A wide variety of topics will be
presented and debated on the
on-loor seminars of the World
Aviation Festival’s exhibition.
The topics and presentation
schedule will be unveiled soon,
so stay tuned and regularly
visit the World Aviation Festival
Website.
University & recruitment zone
With hundreds of senior aviation professionals
attending the congress and taking part in
the exhibition, the World Aviation Festival
represents a fantastic networking platform for
people on the lookout for a new professional
challenge. If your university or recruitment
agency would like to secure a unique space,
please contact Martyn McMurray
on +44 (0) 207 092 1284
Start up and App Zone
We will be bringing the latest wave of travel industry innovation to the exhibition loor this year at the
Global Aviation Festival. A select group of innovators who are tapping into and disrupting the travel
booking path will be selected to display the latest in personalisation technology, social media integration
and data analytics to help create a more seamless end to end travel experience.
NEW IN 2016
33
Countries attending:
Job titles
United Kingdom
United States
Germany
France
Ireland
Spain
China
United Arab Emirates
Turkey
Netherlands
Switzerland
India
Sweden
Chile
Finland
Japan
South Africa
Canada
Thailand
Hong Kong
Australia
Iceland
Ethiopia
Italy
Nigeria
Qatar
Russian Federation
Argentina
Austria
Jordan
Poland
Hungary
Norway
Romania
Singapore
Vietnam
Yemen
Bahrain
Egypt
Mozambique
Portugal
Saudi Arabia
Algeria
Bangladesh
Botswana
Bulgaria
Greece
Isle Of Man
Pakistan
Belarus
Brunei Darussalam
Central African Republic
Colombia
Denmark
Ghana
Gibraltar
Israel
Kenya
Latvia
Lebanon
Malta
Mexico
Philippines
Republic Of Korea
Rwanda
Slovakia
Sri Lanka
Taiwan
C-Level Executives
Airline
Department
Heads
Airport
Department
Heads
Passenger
Experience
Executives
Operational
Executives
Sales
Managers
Regional
Managers
Business
Development
Managers
Marketing
Managers5%
10%
5%
5%
10%
15%
20%
20%
ATTENDED IN 2015
10%For sponsorship and exhibition
opportunities please contact
Martyn McMurray on
+44 (0)207 092 1284 or e-mail
35
Don’t just take our word for it, hear what senior airline executives have to say about last year’s Aviation Festival.
“Great to catch up with colleagues and meet people with interesting products and services to take back to the ofice”
Pieter Elbers, CEO, KLM
“The event was again another step ahead of other events in this sector”
Andrzej Kobielski, CCO, Enterair
“Great calibre of people attending with great ideas for passenger experience solutions for Ryanair”
Kenny Jacobs, CMO, Ryanair
“Terrapinn allows all of the relevant industry people and vendors to come together as a community and explore the latest ideas and innovations”
Jacob Guerra, Senior Manager,
Marketing Systems and E Commerce,
United Airlines
“I particuarly enjoy the panels and the openness of discussions, they are controversial enough to lush out what is really important in the industry”
Christoph Mueller, CEO,
Malaysia Airlines
“Great to understand from other airlines what they’re doing in terms of mobility and distribution”
Samuel LaCarta, CIO, Vueling
“Right grouping of people from various different industries from low cost to full service carriers and technology providers”
Rob Broere, VP IT, Emirates
“It is my irst time at the event this year but it has been very welcoming and vibrant, great mix of customers and suppliers and a constant buzz from the conference”
Carl Gissing, Director Customer Service, TUI
Testimonials
For sponsorship and exhibition opportunities please contact Martyn McMurray on +44 (0)207 092 1284 or e-mail [email protected]
36
For sponsorship and exhibition opportunities please contact
Martyn McMurray on +44 (0)207 092 1284 or e-mail
CAFE & SEATINGCAFE & SEATING SEMINAR
38
INNOVATIONZONE
37
35
31
34
33
32
NETWORKING LOUNGE
2610 4
40
29
39
30
48
47 46
1
28
11
26
13
27
12
2325
14 16
24
15
59 78
21
18
20
19
22
17
3
50 51
45 44
5352 54
4243 41
6364 5861 5662
49
575960 55
EXIT
EXIT EXITEXIT
EXIT(DOWN)
EXIT
MA
IN E
NTR
AN
CE
36
36B
Since its inception in 2004 the Aviation
Festival exhibition has grown year-on-
year, last year we catered for over 70
stands and in 2016 we will have 120
exhibitions booths with some 4000+
industry professionals in attendance.
The Aviation Festival is the most cost-
efective sales and marketing platform
in the aviation industry. We provide you
with a unique sales environment where
you have the opportunity to engage with
over 4000 of airlines, airports and other
aviation specialists in one space. We give
you the chance to generate pre-qualiied
sales leads, promote product launches,
build you brand image and maintain key
customer relations all in one place!
Who Sponsors and exhibits?
EXHIBITION
Booked Reserved Sociomantic
Ininiti Software Solutions
Sabre
IBS Software Services
Hepstar
Flightweight
Company No. Company No.
Levaris
Transatel
SES
Holiday Extra
Navitaire
Hitit Computer Services
4
11
12
13
14
15
16
17
20
21
22
23
Company No.
GEE
MTT
Inmarsat
Media Carrier
VM Ware
Skypicker
Paxlife
Matchbyte
Peakwork
Akawai
Proavos
Openjaw
Frosmo
IBM
Lufthansa Systems
McKinsey
Chubb Travel Insurance
Conexxe
15Below
KIU Systems
Aviator by Maximiser
Radixx
OAG
Inlight Dublin
Indra
IFPL
Fusion
Dohop
Yieldr
Rentalcars Connect
Infare
Revenue Management Systems
Certus+
ICTS
Convertio
Pxcom / Adaptive Channel
Hotelbeds
24
25
26
27
28
29
30
31
36
36B
32
34
35
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
63
64
Floorplan correct as of 06 May 2016
• Brand consultants• Check-in and baggage systems• Connectivity Providers • Content, app and interfaces • CRM and loyalty• In-light entertainment & communications• In-light catering• In-store and on site media• Passenger Communications
• Customer analytics and big data• Implementation partners and consultants• POS and Omni-Channel Technology• Payments providers• Inventory Management Systems • In-light technology and media• IT Infrastructure• Crew Engagement and Training Services
• PSS providers• Data and Analytics• Cloud and Storage• BPO and ERP• Security and Cyber Security• Airline Inventory System and Departure Control• System Integrators• RFID• MRO Management Systems
• Aircraft Manufacturers • Amenities• Cabin Interiors• Cabin Consultants, engineers and designers • Cabin management systems cleaning• Cockpit doors• Connectors• Coverings• Designers • Fasteners• IFE• Seating
• Distribution Platforms• Reservation Platforms• Booking Path Ancillary Services• Post-ticket Purchase Ancillaries• On board Services• Airports• Professional Advisory - Lawyers, Banks and Consultants• Fraud Prevention• Mobile Technology• Revenue Management• Loyalty Consultants
38
SPONSORSHIP OPPORTUNITIES
TOP SPONSORS
TAKE PART IN THE WHOLE
EVENT
Innovation podsAre you a travel start-up
with new innovative market
changing technology? Then take
your place in the innovation
zone to showcase your game
changing technology.
Round TablesHost a round table of up to 15
industry professionals around a
key topic
On Floor SeminarsDemonstrate your
technology as part of our on-
loor seminar, allow visitors to
understand the full scope of
beneits your product can
offer them
Thought
Leadership
presentationsDeliver your message as a
thought leader on a chosen
topic to a room of up to 500
senior airline executives
WorkshopsHost an exclusive workshop
of up to 40 airlines on a topic
chosen by you
Case study
presentationsShowcase your best customer
case study to establish
awareness and viability to a
room full of prospects
Panel DiscussionsJoin senior airline executives on
key panel discussions
Exhibition standsTake a stand to showcase
your product or solution to over
4000 industry executives.
Branding
Promote your brand
to over 500 senior airline
executives by taking up high
impact exhibition and theatre
branding at the show.
39
The earlier you book, the more you’ll save.
It is really easy to book your place online.
Go online and book now on
www.terrapinn.com/globalaviation
Standard 2 Day Package
PACKAGE Before
6 May 2016
Premail
by
March 18
Before
29 July 2016
Before
17 June 2016
Before
19 August
2016
Before
8 July 2016Final Price
£1,675£1,415 £1,875 £2,095 £2,195 £2,515 £3,140
£415£310 £475 £525 £565 £615 £685Airlines 2 Day Package
VAT is charged at the current rate and is subject to VAT legislative changes. All bookings will be invoiced at the rate applicable when the booking is made.
Book now and get the ofer price - on your phone
Scan this QR pattern with the camera on your smartphone and register.
Don’t have a QR reader app? You can download one for free from the App Store. Don’t have a smartphone?
You can also register on our web site at www.terrapinn.com/book-wlca2016
RESERVE YOUR PLACE TODAY
2016 media partners
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Silv
er
Sp
on
sors
SPONSORS 2016
Pla
tin
um
Sp
on
sor
Ass
oci
ate
Sp
on
sors
Airline Solutions Suite
Ex
hib
ito
rs
Go
ld S
po
nso
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