PRESENTS
An editor and specialist in language and literature
in the ad
by Tomasz Charnas
‘The secret to editing your work is simple:you need to become its reader instead of its writer.’
Zadie SmithChanging My Mind: Occasional Essays
Good practisesin graphic design, typography
and editing
Fragments of presentation at Tischner European UniversityKrakow 2012
Clear layout
Basic rules
Clear layout
Layout should be scanable
� categorized content
� multiple heading levels
� visible navigation
� architecture of a text – hierarchy of meanings
� visual elements and bulleted lists which break the flow of uniform text blocks
� all components should be designed so their meaning is not ambiguous
� practical additions: glossary, index
Layout should be scanable
Sample pages
Visible navigation, multiple heading levels
Sample pages
Categorized content
Sample pages
Visual elements to help understanding or illustrate
Sample pages
Bulleted lists, text blocks, hierarchy of meanings
Sample pages
Practical additions
Sample pages
Making a dummy
Criteria
– medium: printingor/and website
– perception
• readability
• legibility
Basic rules
– dynamic composition
• light background
– 3 main colours
• visual identity │ corporate identity
• CMYK colours
– up to 2–3 fonts per page
• typography = design for reading
Making a dummy
Making a dummy
Sample pages
‘Typography makes meaning.’
Ellen Lupton
Back cover and front coverFrutiger Light Pro
Sample pages
Preliminaries: title page, editorial pageCalibri, Frutiger Light Pro 45, Humanist 777 EU
Sample pages
ContentFrutiger Light Pro 45, Humanist 777 EU, Humanist 777 Condensed EU
Sample pages
‘Who knows the rules, can break them.’
Hans Willberg, Friedrich ForssmanGetting it Right with Type: The Dos and Don'ts of Typography
Thank you
