Google Analytics
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Google Analytics
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BG – Before Google
Google Analytics
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BG – Before Google
Google Analytics
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Google Analytics
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Google Analytics
https://www.youtube.com/watch?v=opwrGPKcfYw
Google Analytics
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Analytics - same data, different look
Google Analytics
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Why use Analytics?
Understand -
• - How many people visit
• - Where they go on your site
• - What they do whilst on your site
• - What they are using to access your site
• - How they found your site
• - Advertising/marketing effectiveness
• - The impact of changes
Google Analytics
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Setting up Analytics
Google Analytics
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Setting up Analytics?
www.google.com/analytics
Google Analytics
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Setting up Analytics
Google Analytics
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Setting up Analytics
Google Analytics
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Setting up Analytics
Adding the code – using your CMS
Google Analytics
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Understanding Analytics
Set Date to measure
Google Analytics
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Compare previous dates
Understanding Analytics
Google Analytics
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Understanding Analytics
Google Analytics
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Understanding Analytics – Core Stats
Sessions
= Total number of visits
Page Views
= Total number of pages viewed
Avg. Session Duration
=Average Visit Length
% New Sessions
= Percentage of new Vs
returning users
Google Analytics
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Understanding Analytics – Core Stats
Users
= Total number of visitors
Pages/Session
= Average pages viewed per visit
Bounce Rate
= percentage of people who never
visit more than the page they landed on
Google Analytics
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Understanding Analytics – Visitor Location
Google Analytics
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Understanding Analytics – Visitor Location
Google Analytics
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Understanding Analytics - Technology
Google Analytics
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Understanding Analytics – Acquisition
Google Analytics
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Understanding Analytics – Acquisition
Google Analytics
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Understanding Analytics – Acquisition
Google Analytics
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Understanding Analytics – Content
Google Analytics
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Understanding Analytics – Content
Google Analytics
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Understanding Analytics – User Flow
Google Analytics
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Understanding Analytics – Site Speed
Google Analytics
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Understanding Analytics – Site Speed
Google Analytics
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Understanding Analytics – Site Speed
Google Analytics
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Understanding Analytics – Site Speed
Google Analytics
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Understanding Analytics – Site Speed
Tools.pingdom.com
Google Analytics
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Understanding Analytics – Site Speed
Tools.pingdom.com
Google Analytics
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Understanding Analytics – Event Tracking
Can be used to track
• Downloads
• Subscriptions
• Clicks on Links
• Views of Videos
Google Analytics
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Understanding Analytics – Experiments
https://www.youtube.com/watch?v=TGrujIh2H0I
Google Analytics
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Understanding Analytics – In Page
Google Analytics
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Understanding Analytics – Conversions
Google Analytics
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Understanding Analytics – Conversions
Google Analytics
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Understanding Analytics – Conversions
Google Analytics
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Understanding Analytics – Custom Reports
Google Analytics
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Understanding Analytics – Custom Reports
Google Analytics
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www.google.com/webmaster
Google Analytics
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https://www.youtube.com/watch?v=COcl6ax38IY
Google Analytics
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Why use Webmaster?
Understand -
• - Whether Google has any issues with your
site
• - Which words and phrases people are using
• - Who is linking to your site
• - How Google “sees” your site
Google Analytics
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Webmaster Tools – Dashboard
Google Analytics
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Webmaster Tools
Google Analytics
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Webmaster Tools
Google Analytics
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Webmaster Tools
Google Analytics
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This is where Google tells you that “you’ve
been bad”
Webmaster Tools
Google Analytics
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Webmaster Tools
Google Analytics
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Webmaster Tools
Google Analytics
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To advise of security issues – such as
Site hacked and hosting malwear
Webmaster Tools
Google Analytics
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Google Analytics
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Follow me Twitter @andypoulton
Linkedin AndyPoulton
Phone me 01793 74 53 05
07966 54 71 46