Have you considered
an own Company?
Kari Aaltonen, Erkki Rämö
Do I invest on you?
1. Own personality
Do you differ from the others?
• Searching experiences
• More courageous
• More confident
• More flexible
• More self confident
• More anxious
• More subject oriented than usual
1. Good guy
• A good entrepreneur person
can develelop a proper business
• A poor entrepreneur person can destroy a good business idea
HELPOTTAA: Täydellistä yrittäjää ei ole olemassa…..
1. Collect a DREAM TEAM
SLUSH - According to Jorma Ollila the size of an ideal team is 4.7 people; bigger one can’t be effective
The Team members have to be different kinds enough!
• “They have to think differently but to share the same passion. You don’t weant all the team members to be similar. Somebody can alwaus surprise you, This is extremely important.”
2. How to succeed?• Business idea
• What do you sell? To whom? How?
• Entreprenour’s strengths
• Entrepreneur’s know-how, experience, strengths, knowledge on subject area,
• Products and services
• Competitive environment, imago, competitive advantage, pricing, cover structure
• Customers and market
• Customer or target groups, purchase behavior, location, number of customers, how to access?
• Market situation in business sector, demand vs. supply, competitor strategies, strength and weaknesses, how to differentiate from competitors.
Liiketoimintasuunnitelma.com
• Practical arrangements• Premises, location, needed equipment,
workers, start funding, advertisement and marketing, net site, insurances, accounting etc.
• Funding calculations • Investment into premises and equipment,
capital for establishind and for a few months, funding means
• Profitability calculations• Need for sellling cover, by which the fixed cost
and loan payback are being covered, pricing principles by which all this can be covered.
3. Product
• Minimum viable product, the lightest possible application of your idea.
• Product brochure or web site by which you collect the first contacts or first orders.
• Doesn’t have to be any special, just to have a tangible object for the customer to be studied.
1.-3. Do I invest on you??
100 companies in 10 years
You can’t kill entreprenourship – but support
Brain AllianceSoprano BADeakDashLapioworks
Hurricane EntertainmentDigital Illustrated
MuxlimDixtrupt
Success
Disease with no healing
Supported try-outKiinteistöveli
Orientation and Innovation projects
• I’ve been running them for 25 years
• Several hundred projects
• Turnover ~1,5 M€
• Many companies founded from these projects by the help of me and especially Kari Aaltonen
Innovation projects – winnigs and
lossesErkki Rämö, Mediasovellukset ja viestintä
[email protected], puh.0405223223
Student project types
• ”Toy projects”, no real customer
• Internal projects
• ”Free” customer projects
• Semi-commercial customer projects
• Commercial customer projects
• Learning in working life -projects
• Real customer is a motivation factor for students
• Commitment of the paying customer
• The student appreciates his/her work
• Developing entrepreneur attitude
• Customer contacts for the teacher
• Challenge in life for the teacher
Why commercial customer projects?
• Extra € (1,5 M€ in 25 years, now <100K€/y)
• Good marketing
• Good regional influence
• Pragmatic R&D&I
• Four fields of education: technology, business, culture, healthcare -> “Innovation UAS”
Why commercial customer projects?
• Project topics <-> curriculum requirements?
• Schedules of Projects <-> schedules of customers
• Schedules between Metropolia units?
• Money policy
• Competition with companies!
• Dependence on a single person.
Challenges
Horror stories
• Non –exixsting Virtual museum
• Non-existing Nuclear power simulation- -
• Non-existing web store- - -
Kalvosarjan tekijän nimi 17
Success stories
• HSL customer service video+-
• Eemontti-campaign ++
• Granlund->Borealis->Geotrim->Navigil ->Innovaara-startup CreamFrame +++
• Koukkufilms.fi
• Himmee multimedia (Prezi)
Kalvosarjan tekijän nimi 18
Collaboration with me?
• Puh. 0405223223
Kalvosarjan tekijän nimi 19