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Copyright © 2010, SAS Institute Inc. All rights reserved.
In Simple Terms
Analytics
Hindsight
Insight
Foresight
High Performance
Big Data
Speed
Simplicity
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Copyright © 2010, SAS Institute Inc. All rights reserved.
Catalina Marketing
� Largest customer behavior marketing company in the world
� Helps retail customers reach shoppers at the point-of-sale and continues to promote brands online with a unique interactive experience
� In US: >23,000 stores, >14,000 pharmacies
� Outside US: > 7,000 stores
Eric Williams
Executive Vice President and
Chief Information Officer
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Copyright © 2010, SAS Institute Inc. All rights reserved.
Catalina Marketing
Business Challenge:
� Analyze massive amounts of data on the spot to accurately predict which customers are most likely to respond to targeted marketing offers
� Collecting data from > 250 million transaction every week
� Even greater advantage with the historical data
� Build accurate models quickly
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Copyright © 2010, SAS Institute Inc. All rights reserved.
Catalina Marketing
With SAS High Performance Analytics:
� 1.2 trillion rows of data …… with ease. Reduced model scoring from 4.5 hours to 60 seconds!
� Consumer response rates as high as 25%......... 8X the level of traditional program methods!
� Developed the "Innovator Model"
60SECONDS
4.5HRS
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Copyright © 2010, SAS Institute Inc. All rights reserved.
“What the Analytics team can do
through SAS is identify products that
bear different similarities to aspects of
a product a company wants to
introduce.
We can find the combinations of other
categories or brands or flavors that
suggest the people who would be most
likely to try the new product.
SAS allows us to play with the data and
be flexible”
Laurie Wachter,
Senior Vice President of
Analytics
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Copyright © 2010, SAS Institute Inc. All rights reserved.
� 59 million consumer and small business relationships
� Risk Management is vital in banking today - defaults produce difficult situations and huge implications for both the lender and the borrower.
� The Corporate Investments Group manages Bank of America’s available-for-sale portfolio and is responsible for modeling and calculating the probability of default (PD) on the 9.5 million mortgages it services.
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Copyright © 2010, SAS Institute Inc. All rights reserved.
Business Challenge:
� Coping with all the new portfolios and growth
� Reduce processing time for credit-risk modeling, scoring and loss forecasting
� Increase ad hoc analysis time
� Processing large, multi-terabyte datasets in a quick, efficient manner
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Copyright © 2010, SAS Institute Inc. All rights reserved.
With High Performance Analytics:
� Reduced probability of loan default calculation time from 96 hours to just 4
4HOURS
96 Hours
� Reduced scoring routine of 400,000 loans from three hours to 10 minutes.
� Processing time for any given project reduced by 90%, i.e. 3X faster
� Yields timely decisions around defaults, helps minimizes losses and can handle new growth opportunities for bank's loan portfolio
SAS Grid Computing
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Copyright © 2010, SAS Institute Inc. All rights reserved.
“Without SAS, processing times would be longer, hedging decisions would
be delayed and, ultimately, the bank would be behind the market.”
Russell Condrich
Senior Vice President, Corporate Investment Group, BoA
4HOURS
96 Hours
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Copyright © 2010, SAS Institute Inc. All rights reserved.
� Telstra is one of Australia's leading telecommunications and information services company
� Vision: Best Service Provider Out There
� The battle for today's sophisticated and price-sensitive customers is super competitive
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Copyright © 2010, SAS Institute Inc. All rights reserved.
Business Challenge:
� How to operate in an extremely competitive environment?
� Increase the efficacy of its marketing
� Improve customer service
� Provide relevant value-adds to customers
Kate McKenzie, Chief
Marketing Officer, Telstra
accepting the 2010 SAS
Enterprise Excellence
Award
Sandra Hogan, Director of
Customer Intelligence
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Copyright © 2010, SAS Institute Inc. All rights reserved.
With High Performance Analytics:
� Reduced analytics processing from 11 hours to 10 seconds
� Predictive analytics of how customers use their services, quickly assess their needs and offer products to suit
� 15% improvement in its customer retention campaign
� …Telstra’s 2011/12 profit rose 23%
10SECONDS
11HRS
SAS In-Database, SAS Grid Computing
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Copyright © 2010, SAS Institute Inc. All rights reserved.
SAS High Performance Analytics
Big Data - Transform relevant big data into true business value.
Speed - Reset the way you do business with incredibly fast answers.
Simplicity - Produce precise insights with the world's best analytics.
How will this change your business?