27th July, 2011 (19:00 – 22:00)
Support by: Sponsor by:Partnership with:
19:00 – 19:30 Reception Open19:30 – 19:45 Update on Web Analytics Wednesday19:45 – 20:45 Yahoo! Web Analytics20:45 – 21:15 Q&A21:15 – 22:00 Networking
AGENDA
CONNECT WITH US
facebook.com/hkwebanalytics
@hkwebanalyticshongkongwebanalytcs.com
@hkwebanalytics
facebook.com/daa.hk
@hkdaahkdaa.org
facebook.com/digital.analytics
@digitalyticsdigitalanalytics.asia
THIS MONTH UPDATE
Digital Analytics Survey 2011 – http://bit.ly/HKDAAWeb Analytics Association 2011 Outlook ReleaseAsia Digital Analytics Summit – Open registrationGoogle Plus launch (Business profile coming soon)Google Analytics (WebMaster & Social Media Integration)
YAHOO WEB ANALYTICSDATA OWNERSHIP AND PRIVACYhttp://wam.typepad.com/wam/2010/11/google-analytics-and-yahoo-analytics-privacy-data-ownership-and-data-expiration-with-the-office-of-management-and-budget.html
COMAPARSION: http://www.webanablog.com/2010/01/07/omniture-google-yahoo-analytics-comparison/
Insight comparison http://www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual
YAHOO WEB ANALYTICS
Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.
Easy and free to setup any account Tracking code is available after setup a limit of 50 profiles per analytics
account but unlimited analytic accounts
Easy and free to setup, but account opened for Yahoo! Web Analytics Consultant Network
Tracking code can be downloaded after account setup
ACCOUNT MANAGEMENT
Existing user management from user manager
Easy to manage new user-Email-Security Level (2-level)
USER MANAGEMENT
Existing user management from user manager and login info
Easy to manage new user-Name/Email-Security Level (4-level)
Copy and paste the basic coding of JavaScript to website
1st Party cookies Basic Code can be customized Based on “Page Tracker”
DATA COLLECTION
Copy and paste the basic coding of JavaScript to website
1st Party cookies Basic Code can be customized Based on “YWA Tracker”
Comprehensive customization documentation available
5 custom variables Event tracking Ecommerce tracking
CODE CUSTOMIZATION
Comprehensive customization documentation and PDF available
16 fixed dimensions 38 custom dimensions 15 custom action tags &
15 standard action tags
Current time lag for standard tracking of about 1-2 hours
Google AdWords cost data or e-commerce data which have a delay of up to 24 hours in the reports.
DATA LATENCY
Nearly real time tracking with average time lag < 20 minutes
Validation from last visitor details
Limited functionality o 1 dashboard; o 1 fixed report and 12 non-
customizable report Dashboard can be exported, reordered
and email but cannot share with other users.
DASHBOARD FLEXIBILITY
Easy and free to setup, but account opened for Yahoo! Small Business customers
Tracking code can be downloaded after account setup
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6 main sections with sub-sections along also with custom reporting
Summary landing page Report and account switch bar Report drilldown are limited
NAVIGATION BAR
6 main sections with sub-sections along also with custom reporting
Summary landing page Report and account switch bar Report drilldown are limited
Metrics and dimension in the current report can be filtered
Easy to use but less powerful
FILTERS
Current metrics and any dimension can be filtered
Difficult and complex but powerful
REPORT EXPORTING
Exported as a diagram to PDF or as data to Excel.
2 way data api
“Email” and “Export” buttons are available on top navigation
5 report formats: pdf, csv, csv for excel, tsv, xml
Time interval from daily to quarterly basis
5 campaign dimensions Analytic link can incorpoated
variables for Google Adwords Default setting of allocating
conversion to last click
CAMPAIGN TRACKING
10 campaign dimensions Provide API integration to Yahoo!,
Google Adwords and MSN Adcenter Internal campaign support Intelligence attribution is used for
conversion allocation
Ecommerce function needed to be enabled
No cross sell analysis report Based on sales analysis instead of basket
or cart analysis Not allow reconciliation of canceled or
offline converted orders
ECOMMERCE
Comprehensive analysis on cart and basket; also cart conversion funnel available
Cross sell analysis report Multiple product classification Allow reconciliation of canceled orders
revenue matching through pending tag
Visualization Standard chart can be viewed from
hour to month Line charts are used for metrics
comparison and pie charts are used for performance comparison
VISUALIZATION & DATA PRESENTATION
Standard chart can be viewed from hour to month
Line, bubble and column chart are used for metrics comparison and pie for performance comparison
Some pre-defined segments are available
Up to 100 segmented can be created against almost all metrics and dimensions
Maximum 4 segment can be applied
SEGMENTATION
No pre-defined segments Statement is used to create segments
Track visitor click paths through multi-step conversion processes and troubleshoot popular paths to increase task completions
The Paths to Conversion report gives you a list of all the paths that led to any of the 50 actions you can track on your site
PATH & CLICKSTREAM(IN PROGRESS)
Path reports of visits, search engine and by referral sites
Track visitors paths by conversion funnel
Opt-out plugin for untracking No mention data retention 5 million page view per month Data sampling available
DATA PRIVACY, OWNERSHIP & DURATION
Opt-out function is provided to visitors No anonymizing of IP addresses No mention data retention
Questions & Answers