SALES +79% SALES INCREASE – SOLD OUT AMERICAN COLLECTORS
REACH 67% in 2 weeks – €300,000 FREE PUBLICITY
R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
① Stay true to your roots, but don’t shout
②Warm is the new cool
① Be open and respectful, listen (like friends)
QR code virtual shopping
61% 50%
2 Discounts when checking-in 53%
49%
40% 45%
42% 33%
33%
1 Special deals offered
3 Product information via barcodes
4 Payment
7 Augmented reality to try out products
6 Most efficient shopping route
8 Share shopping list
5 Dedicated store web sites
34%
35% 29%
26% 25%
Source: MasterCard 2 country study August 2011 –respondents aged 18-30 in UK and Germany N (Germany) = 293 / N (UK) = 298 / Filter: Only fashion brands and if have mobile phone
38% 41%
Usage of mobile phone in buying process
“ At a fashion retailer, I am interested in these apps…”
Happy
// I WILL NEVER FORGET THE DAY…
Surprise
Fear
Anger
Sadness
Disgust
Meeting the love
of my life Becoming a sport
champion
My first kiss
Extreme experience (e.g.
skydiving, mount climbing)
Parents got
divorced
New school
Encountered aggression
When I was dumped
by my partner
Death of a person
close to me
Was diagnosed
with a serious
illness
When I got in a fight
Discovered I had no
real friends when I
needed them most Moved
Graduated
Got my driving license
Being dumped by my
boy/girl friend
N = 40
N = 13
N = 14
N = 93
N = 30
Source; InSites Consulting 16 country study January 2011 – 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy, Romania, Poland, Brazil, India &China.
Happiness N = 156
Happy
Happy
Happy
Happy
+ 170K views (youtube, Vimeo) + 200 blogs (mashable, psfk, …)
①Deliver gratifications = challenges
①Don’t use negative emotions
①Everyone likes happy endings !
Happy
Happy
