R2=.57
R2=.74
R2=.62
InSites Consulting Brand Model tested by path analysis
Global online contest to recruit 100
amateur soccer players in 55 countries => 16
final best against the best
Over 150,000 soccer players!
Co-founder & Gen Y expert & marketing author
Joeri Van den Bergh
@Joeri_InSites I #coolbrands
joerivandenbergh
www.howcoolbrandsstayhot.com