HowBecame the
Nation's Third-Largest Carrier
T-Mobile just passed Sprintto become the nation's
third-largest mobile carrier
57.1 million 58.9 million
It just passedSprint thisquarter.
57.1 million 58.9 million
123.9 million133.5 million
But it has a bitof catching upto do still.
But T-Mobile has beenable to use its smallsize to its advantage
T-Mobile's churn ratecontinues to fall
Which means it doesn'thave to attract as manysubscribers to grow its
customer base
And while Verizonand AT&T have
lower churn rates
T-Mobile's smaller userbase means it's losingfewer subscribers on
an absolute basis
So, even though T-Mobileonly adds half the number
of subscribers as Verizon ...
It's growing its revenueand customer basefaster than anyone
That's how it was ableto pass Sprint
But T-Mobile needs to keepimproving its churn rate asit grows its customer base
It's doing two things ...
It's doing two things ... 1. Improving its network
It's doing two things ... 1. Improving its network2. Offering extra values
It extended coverage to Mexicoand Canada at no extra charge.
Subscribers can stream musicfrom over 30 services without itcounting against their data cap
Subscribers can upgrade their phoneup to 3 times per year if they want.
Subscribers can keep theirunused data up to 12 months.
As T-Mobile growslarger, adding more
subscribers gets tougher
Investors must have faith inCEO John Legere to
continue growing thebusiness going forward
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