Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
HOW TO GROW
EMAIL LISTS 5 Great Ways for Acquiring
New Email Subscribers
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
For every $1 marketers spend on email, the average ROI is $40.
Source: Direct Marketing Association
WHY EMAIL MARKETING?
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Do not email without regard to
account holder profile
• Do not send to
purchased/rented email lists
• Do not request sensitive
information via email
LETS TALK TRUST
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
Direct customers respond online in real time using rich visual
content to quickly convey benefits of sign-up.
1 SEND DIRECT MAIL INVITE
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Dynamically push new content
• Always include short URL and SMS call to action
• Less competition in the mail box
• Less expensive to append physical mailing addresses
DIRECT MAIL TIPS
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
Your branded social space – e.g. Corporate blogs, Facebook,
Twitter, Google+ – are ideal spaces to introduce your email
program to your followers.
5 ACTIVATE NETWORK 2
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Promote sign-ups via contests
• Show examples of email content
on your social sites
• Guest write for other blogs
and publications
• Republish email content on
your blog
• Host live chats and discussion
groups on Twitter and LinkedIn
– promote your newsletter after
virtual event is over
ACTIVATING NETWORK TIPS
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
Build an email opt-in to all customer service conversations.
Your customer service team/brand ambassadors -
have an opportunity to surprise with unexpected
access to immediate benefits.
ENGAGE CUSTOMER SERVICE 3
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Collect email on “positive” calls only
• Use a conversational script
• Require double entry / read back to caller
CUSTOMER SERVICE TIPS
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
Visitors to your site are more receptive to sign-up as they have
some level of affinity towards your brand already – make it easy.
4 USE INTERUPTION MARKETING
SIGN-UP FORM
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Promote your opt-in form above-the-fold
• Include dedicated content page
• Include testimonials on your subscription page
• Search optimize your email program benefits page
• Collect additional data overtime
INTERUPTION MARKETING TIPS
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
Build a holistic strategy - that plays out whenever and wherever
your customers and prospects interact with your brand.
5 TELL CONTINUOUS STORY
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
• Deploy consistent value prop message across all interactions
• Test stronger benefits messaging and incentives regularly
• Measure economic value of list methods individually and together
STORYTELLING TIPS
Email for Customer Acquisition -
Tips to Expand
Email Lists & Profits
source: ExactTarget Twitter Contest, October 2013
Our marketing experts can help you:
• Build intelligent cross-channel direct marketing campaigns
• Engage customers with personalized interactions
• Merge mobile into your direct marketing mix
• Maintain a clean and active subscriber list
• Gain analytics and insights
CONNECT WITH US:
/standardregister
@SR_Bizsolutions
/company/standard-register
StandardRegister.com
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