HOW TO WRITE A TV
COMMERCIAL JINGLE
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STEP 1: DECIDE WHAT THE COMMERCIAL IS
ABOUT!
A car?
A pair of Shoes?
A special
treat?
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STEP 2: DECIDE WHO THE
AUDIENCE IS
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STEP 3: DECIDE WHAT TYPE OF MUSIC IS BEST
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STEP 4: NAME THE FEATURES OF THE PRODUCT AND THE
WAYS IT WILL BENEFIT SOMEONE.
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1 2 3 4 6 7 8 9 105
STEP 5: CREATE A UNIQUE PHRASE THAT
DESCRIBES THE PRODUCT.
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1 2 3 4 6 7 8 9 105
STEP 6: BE SURE IT IS ENTERTAINING AND
EASY TO REMEMBER. MAKE IT APPEAL TO
THE EYES AND EARS.
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1 2 3 4 6 7 8 9 105
STEP 7: TELL THE AUDIENCE WHAT YOU WANT THEM
TO DO.
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STEP 8: TEST YOUR COMMERCIAL.
•DOES IT GRAB THE VIEWER’S ATTENTION?•DOES IT MENTION THE PRODUCT NAME AT LEAST TWICE?
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STEP 9: EDIT, THEN PRACTICE, PRACTICE, PRACTICE!
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STEP 10: PRODUCE YOUR
COMMERCIAL
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1 2 3 4 6 7 8 9 105
1 2 3 4 6 7 8 9 105