HOW TO WRITE A TV

COMMERCIAL JINGLE

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STEP 1: DECIDE WHAT THE COMMERCIAL IS

ABOUT!

A car?

A pair of Shoes?

A special

treat?

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STEP 2: DECIDE WHO THE

AUDIENCE IS

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STEP 3: DECIDE WHAT TYPE OF MUSIC IS BEST

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STEP 4: NAME THE FEATURES OF THE PRODUCT AND THE

WAYS IT WILL BENEFIT SOMEONE.

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STEP 5: CREATE A UNIQUE PHRASE THAT

DESCRIBES THE PRODUCT.

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STEP 6: BE SURE IT IS ENTERTAINING AND

EASY TO REMEMBER. MAKE IT APPEAL TO

THE EYES AND EARS.

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STEP 7: TELL THE AUDIENCE WHAT YOU WANT THEM

TO DO.

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STEP 8: TEST YOUR COMMERCIAL.

•DOES IT GRAB THE VIEWER’S ATTENTION?•DOES IT MENTION THE PRODUCT NAME AT LEAST TWICE?

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STEP 9: EDIT, THEN PRACTICE, PRACTICE, PRACTICE!

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STEP 10: PRODUCE YOUR

COMMERCIAL

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