1917 …
… 1917 …
... 1929 …
… 1936 …
… 1954 …
… 2013 …
Vitreous china
Faucets
Bathtubs
Shower screens
Spa’sShower cabins columns
Shwer trays
Furniture
Shower Toilets
Ceramic Tiles
�� World leader in the sanitaryware sector.� Leader in Europe, Latin America, India and Russia. � Strong presence in China, Middle East, Asia, Australia
and Africa.� Turnover in 2011: €1,550 million. � Directly employs 22,000 people worldwide.
Our products are sold in more than 135 countries
Our products are sold in more than 135 countries
Our products are sold in more than 135 countries
76 factories in 18 countries
World’s largest producer & leader in many countries,
is there a real difference?
what’s next?
Visión 2020
Visión 2020
Brand
Product
Process
Visión 2020
Roca Design Center
ROCA DESIGN CENTER
ROCA INNOVATION LABROCA Laufen
Swizerland
Taskdesign & development of Roca sanitaryware brand products
LocationRDC - Gavà
Innovation Lab – Sant Cugat
Human resources125 people
Roca Design Center
Barcelona, SpainROCA Nanhai
Nahai,China
ROCA BrasilJundai, Brasil
Swizerland
ROCA TaiwanTaiwan
Roca Oficina Dibujo
Departamento Diseño
RocaDesign
2006
1970
1950
1917
Dibujo Diseño Sanitario
DesignCenter
Roca Design Center
1993 2002 2008
Roca Design Center
Roca Innovation
Lab
Roca Design Center
Design network
Roca Design Center
Roca Design Center
Design Process
Concept
Development
Pilot Series
Launching
Roca Design Center
Time To Market
ComplexityLevel
News challenges
1917 2010
0
10
20
30
40
1990-94 1995-00 2001-04 2005-2009
New products
Roca Design Center
Roca Design Center
Roca Design Center
Roca Design Center
Roca Design Center
Innovaciónes clave
Specsfijadas
Coste comprometido
Cambios Traumáticoscoste /plazo
TTMexcesivo
Concept Developm P.Serie Launching.
Recursos + Quality
- Cost- TTM
+ ResurcesInitialfases
Concept Developm P.Serie Launching.
Roca Design Center
Concept
Development
NPL Process
Roca Design Center
Aha! WoW!
DDDDiiiissssccccoooovvvveeeerrrr PPPPllllaaaannnn DDDDeeeessssiiiiggggnnnn BBBBuuuuiiiilllldddd UUUUsssseeeerrrrTTTTeeeesssstttt SSSSaaaalllleeeessss Análisis Concept Design Desarrollo Serie Piloto Sales
Roca Design Center
Water savingProduct
architecture
Product interface
Ergonomics &Comfort
Roca Design Center
Cleanability & hygienics New needs
New products
New products
New products
New products
New products
New products
New products
New products
New products
New products
New products
New products
New products
Place
Process
Roca Innovation Lab
Process
People
Innovation Labcreation of innovative concepts
Why?
� Innovation w/out methodology is just luck
� Innovation is a real work, and it can and should be managed like any other should be managed like any other corporate function
� Innovation is essential to survival, and all innovation is strategic
Roca Innovation Lab
Innovation Labcreation of innovative concepts
How?
� Independent, agile and flexible structure
� Whit their own processes and organization
� Focused on consumer needs, conceptual solutions and product opportunitiessolutions and product opportunities
� Multidisciplinar and multicultural team
� Outfitted with a support network among specialists and research centres
Roca Innovation Lab
business (feasible)
User(wishes and
needs)
function
brand
process
Innovation Labcreation of innovative concepts
Roca Innovation Lab
technology (possible)
function process
Roca Innovation Lab
Ideageneration
Challangeanalysis
Ideaselection
Opportunitiesidentification
Conceptdefinition
Validation & Feasability analysissProduct
conceptConsumerneeds
Willingnessto pay
Roca Innovation Lab
Inspirational trends
Focus
Focus & MegaTrends
Roca Innovation Lab
CONCEPTUALSOLUTIONS
continuous development of near-future feasible solutions ready to be transferred
to the Roca Design Center.
VISIONARY CONCEPTS
Envisioning “medium and long-
term experiences”term experiences”
Roca Innovation Lab
micro INNOVATION
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Roca Innovation Lab
Main innovation objectives
• Transform ideas into realities
• Significant business value• Significant business value
• Clearly differentiation, acquire competitive advantatge
• Durable and hard to be imitated by competitors
Roca Innovation Lab
Case Studies
W+W In_tank
� Both represent a step forward in the WC technology
� Both were ideated trying to reinvent the current product typologies
� Both have outstanding performance but still help in saving water
W+W In_tank
.... why water saving? Is a Global Trend, and one of the
key drivers affecting toilets over the next 5-10 years.
Water is limited Climate Change Populaton growth Water restrictions
Case Studies
� Even if the future
toilet does not rely
upon current upon current
sanitization systems,
water is still the key
agent to remove
waste and keep the
capture point clean.
Case study 1 - W+W
Flushing (l) 15 12 9 6 6/3 4.5/3
… reduce more the water consumption
of the standard toilet?......
…maintaining the good performance
(i.e.: avoiding several flushes per use)
THE CHALLENGE, CAN WE …?
Case study 1 - W+W
(i.e.: avoiding several flushes per use)
…preventing the sewage malfunction
due to the reduced volume of trailing
water (i.e.: clogging, etc)
Case study 1 - W+W
THE IDEA
… two different pieces...
Case study 1 - W+W
THE IDEA
1. Washbasin with“diverter” drain
The user could decide
whether to recycle the
water or not
3. Filter for solid particles
Case study 1 - W+W
THE CONCEPT
2. Cleaning agent filling port
4. Cleaning agent doser
5. Treatment tankfor solid particles
6. WC cisternReceives treated water
from the washbasin
(also equipped with a
fresh water inlet)
7. WC panWith the Water Reuse
system it achieves a
reduction of 60% in
flush water
consumption
Case study 1 - W+W
Product description: combination of the washbasin and the toilet in a one single piece
User benefits: Water saving and optimal space use
New features: Water reuse technology, with a integrated filter and a automatic cleaning water treatment
Case study 2 - InTank
… product arquitecture,
… installation complexity
…independent toilet bowl, with not
visible or concealed cistern? All in
one single box ?
…simplifying installation and
maintenance? … no tank inside the
THE CHALLENGE, CAN WE …?
Case study 2 - InTank
maintenance? … no tank inside the
wall? (PLUG & PLAY)
…optimising the water usage in a
flushing cycle (SMART FLUSH
PATTERN)
THE IDEA
Case study 2 - InTank
in the WC bowl the cistern
and their components
1. Push Buttons4,5/3 and 2 litres flush
2. Flush / Air pressureBy controlling the speed of the air
a smart flush pattern can be
obtained
THE CONCEPT
Case study 2 - InTank
3. Water tankThe ceramic bowl is shaped for
having tank function
4. Fill ValveStandard flush valve
Case study 2 - InTank
Product description: Independent toilet bowl, with not visible or concealed cistern
User benefits: Reduce complexity of installation (no tank inside the wall), better performance and low noise
New features: New “Sotf Air technology” inside the toilet bowl with a flexible flush pattern control
WHAT’S NEW?
WHAT’S NEXT?
Searching new designs for
problems we
have already
solved
Searching new concepts for new
problems or new
needs we have not
solved yet
WHAT’S
WHAT’S NEW?
WHAT’S NEXT?
WHAT
Searching new designs for
problems we
have already
solved
Searching new concepts for new
problems or new
needs we have not
solved yet
WHAT’S UP?
WHAT IF?Searching
visionary concepts inspired
by future scenarios
Searching
what’s happenor what others
are doing …
… i ara què?… i ara què?