© 2012 IBM Corporation2
Only 1 in 5 can allocate more than half their IT budget to innovation
Least efficient data centersUse of new technology:43% first and fast technology adoption1% move VMs to meet desired
outcomes21% use storage virtualization3% use a storage service catalog
(tiered storage)
Results:
65%
New projects
Maintaining existing infrastructure
35%
Most efficient data centersUse of new technology:86% first and fast technology adoption58% move VMs to meet desired outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)
Results:
47%
53%New projects
Maintaining existing infrastructure
Source: 2012 IBM Data Center Study: www.ibm.com/data-center/study ( http://www.ibm.com/data-center/study )
© 2012 IBM Corporation5
Specify/DesignTakes 2-3 months for an IT infrastructure system
ProcureSoftware & hardware ordered separately taking 1-3 months
IntegrateComponents arrive as “bag of parts”requiring months of integration, configuration & optimization
DeployCan take weeks to months
Customize/TuneMeeting SLAs requires customization and
ongoing tuning
ScaleLack of dynamic elasticity results in
cumbersome re-allocation of resources
ManageManaging and monitoring with multiple
tools is time consuming
MaintainSeparate fixes require separate testing
UpgradeMonths to plan, procure and test with the
potential for hours or days of downtime
Building custom systems is difficultUp & Running
Ongoing Effort
Development Operations
ProvisionUp to a month or more for a development or test environment
ConfigureConfiguration and customization of pre-packaged components is error prone and can take months
*Durations take from a commissioned study conducted by Forrester Consulting on behalf of IBM
© 2012 IBM Corporation6
We have tried various approaches to close the gap
Client-tunedSystems Appliances Cloud
FlexibilityControl
SimplicityRapid Deployment
AgilityElasticity
Time and Expense Required
Single Purpose Shared Dependence
What if you could have the best of all three?
Benefits
Challenges
© 2012 IBM Corporation7
Deeply integrating and tuning hardware and software – in a single, ready-to-go system
Capturing and automating what experts do – from the infrastructure tothe application
Making every partof the IT lifecycle easier -integrated management of the entire system and a broad open ecosystem of optimized solutions
The time has come for a new breed of Expert Integrated Systems
© 2012 IBM Corporation9
Announcing the first two members of IBM PureSystems family
Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize yourinfrastructure
Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value
© 2012 IBM Corporation1010
Deliver value throughout the IT lifecycle
73% fewer management labor hours
3370 Hours
873 Hours
DIY PureApplication System
Change
Security
Asset
Incident/Capacity
Deployment
Management Types
47% fewer deployment labor hours
PureApplication System Life Cycle Labor Savings Case Study
Yearly labor hours to manage a private cloud environmentVirtually eliminating these steps:
Specify/design required serversIntegration/configuration/testing of infrastructure software and middlewareApplication deploymentClustering and backup implementationTrouble shooting/tuning production environmentImplementing hardware management environment
© 2012 IBM Corporation11
Integration yields simplicity and flexibility
Open tools and easy app access through Application Store
© 2012 IBM Corporation12
Applications
Storage
Networking
Virtualization
ManagementCompute
Tools
Flexible and open choice in a fully integrated system
IBM PureFlex System is Integrated by design Expert
IntegratedSystems
© 2012 IBM Corporation13
Extensibility from the broadest ecosystem is made easyNew IBM PureSystems Centre:
Gain access to a broad community of IBM and certified partner expertise Download optimized, deployable application patterns from 100+ leading ISV partnersSearch by solution area, industry or systemDownload fixes and patchesAccess to developer community
Also run your existing applications today*
© 2012 IBM Corporation1414
IBMPureSystems
Centre
Application Services
Virtual appliance
(OVF)
Virtual application
patterns
IBM PureFlexSystem
IBM PureApplication
System
1. Optimize for cloud-ready virtual appliances: Build once, deploy anywhere
2. IBM “Ready for PureSystems” mark create ISV visibility / awareness of prepackaged virtual appliances available for rapid deployment on PureSystems
3. “One stop” shop for virtualized appliances available on the IBM PureSystems Centre and downloadable from ISV controlled website
Private Cloud in a Box
Tools
© 2012 IBM Corporation15
ConsolidateMore efficiently consolidate systems and applications to reduce operating expenses
OptimizeBetter tune and automate systems and applications to improve application performance, scalability and reliability
Accelerate CloudLaunch self-service applications efficiently in a secure, and integrated cloud environment
InnovateMore rapidly deliver new applications and services to meet new business needs
Consolidate Accelerate Cloud
InnovateOptimize
IBM PureSystems enable multiple client initiativesUsing a consistent, standardized approach
© 2012 IBM Corporation16
What’s the Value?IBM takes the Risk
• Pre integrated hardware• Patterns guarantee software deployment• Packaged maintenance, Account Support
Advocate
Speed Deployment
• Fast time to Value
Simplify Maintenance
• 70% of IT budgets spent “keeping the lights on”
• Shift budget from maintaining status quo to new projects
© 2012 IBM Corporation18
Design Matters: Open Ecosystem on Integrated Platform
System InfrastructureInherits the
capabilities of PureFlex System
Application Platform
Integrated Server, Storage, NetworkPower ManagementStorage & VM OptimizationVirtualizationIntegrated System Management
ProvisioningSecurityMonitoringIT Lifecycle ManagementSystem design
Application OptimizationSystem wide ManagementAutomation & ScalingCaching & ElasticityApplication Centric ProvisioningUsage Metering
SecurityMonitoringApp Lifecycle ManagementLicense ManagementSelf-serviceData management
Integrates an application platform
optimized for enterprise applications
Application patterns from IBM and partners
• 100+ ISV business applications• Business intelligence• Business process management• Web experience (Portal)
Patterns of Expertise
© 2012 IBM Corporation19
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form
MonitoringLifecycleManagement
What is a Pattern?• The pre-defined architecture of an application• For each component of the application (i.e. database,
web server, etc)• Pre-installation on an operating system• Pre-integration across components• Pre-configured & tuned• Pre-configured Monitoring• Pre-configured Security• Lifecycle Management
• In a deployable form, resulting in repeatable deployment with full lifecycle management
• Delivering superior results:• Agility: Faster time-to-value• Efficiency: Reduced costs and resources• Simplicity: Simpler skills requirements• Control: Lower risk and errors