SAFE TY W I TH S T Y L E
WWW. I LASAFETY.COM
“ila offers retailers around the world an excellent commercial opportunity,through strong sales on attractive, competitively priced products that
both satisfy and protect their customers.”
Sir Richard Greenbury, Ex-Chairman and CEO of Marks & Spencer
WHY ila?
GAP IN THE MARKET: The market for stylish
personal safety products is truly global.
• In a 2010 YouGov / Glamour Magazine survey,
an incredible 68% of women expressed their
own personal safety as a serious concern of
theirs. It’s also the fastest growing concern
over the past 4 years
• However, existing personal safety products
are generally ugly and clunky. So the key to
ila’s sales success has been to ensure all our
products take style as seriously as safety
• The market is enormous: every customer who
comes through your door could benefit from
such products whether buying for themselves,
a friend or family member
• Ideal for so many buying categories: travel,
gifting, fashion accessories, sport & exercise
PRIOR SUCCESS
ila PRODUCTS HAVE PROVED TO BE A SALES
SUCCESS GLOBALLY – now selling in over 15
countries around the world, including USA,
Canada, South Africa, Australia, New Zealand,
Scandinavia and mainland
Europe.
• For example, Marks &
Spencer in the UK has sold
over £1 million worth of our
ila DUSK personal alarm
alone
• Over 25% of ila products
sold have been purchased
online
• ila Group floated on the
AIM (UK Stock Market) in
March 2010
HOW WILL ilaSUPPORT AND DRIVECUSTOMERS TO YOU
• We will back up significant
stock orders with extensive
media and PR campaigns
THE ila OPPORTUNITY:
• Ask any woman if there are times when she feels concerned for hersafety when out and about and you will always get the answer ‘yes’. Yet there has never been a stylish solution
• ila finally offers the solution: Stylish personal safety products for allsituations. ila’s range is beautiful, innovative and fashionable
• To offer the ila range to your customers and find out how we cansupport you, please get in touch
T: + 44 (0) 207 043 6022 E: [email protected] W: www.ilasafety.com
The first fashionable solution for female safety
Recognised by HSBC as
one of the UK’sbest newcompanies
ila DUSK PERSONAL ALARM
A personal alarm that emits apiercing, high decibel femalescream designed to shock anddisorientate an attacker. It's asleek, stylish accessory that isdesigned to be worn on theoutside of handbags – just whereyou need it.
• Chic personal alarm thatactually ‘screams’ for yoursafety
• A fashionable range ofseasonally updated designs
• Alarm activated by pulling thechain
Other designsinclude:
ila PEBBLE PERSONAL ALARM KEYRING
Every woman carries a keyringand therefore it is the ideal placeto have a personal alarm. Enterthe ila PEBBLE, an alarm thatemits a 130dB siren that isdesigned to be used as a keyring.
• Keys are permanently with you,now an alarm is too
• Activates a high-decibel alarmin less than a second
• Available in two fashionabledesigns, black and red
ila WEDGE DOOR ALARM
Women often feel uneasy at homeby themselves, in hotels, hostels,apartments and studentaccommodation. With the ilaWEDGE, an alarm is triggeredwhen the door is opened,emitting a piercing 130dB siren,while helping to keep the doorfrom being opened any further.
• Perfect for travelling and backto school
• Feel safe sleeping alone at night• Stylish and lightweight, fitseasily into luggage
ila SPORT PEDOMETER & RUNNING ALARM
A pedometer with built-in alarmto make exercising safer. Lightand easy to carry, the pedometerdisplays distance travelled, as wellas calories burnt and has a clockand built in backlight.
• 130dB personal alarm andfitness accessory in one
• Gives you that extra confidencewhen jogging or walking atnight
• Can be clipped to a belt orclothing, or simply carried inyour hand
ila HOOK HANDBAG HOOK & COMPACTMIRROR
A handbag’s contents are worth,on average, £350/$550 but losingyour handbag is more than justabout money. Diary, make-up,photographs, keys, mobile phone,MP3 player... A stolen bag hasdevastating consequences, whichis why we devised the stylish ila Handbag HOOK. Use it to hang your bag, keeping it off a dirty floor and out of sight and reach of thieves.
• Prevents thieves stealing your life
• Pretty but sturdy to help keephandbags off grubby floors
• Built-in mirror for checkingmake-up
WWW. I LASAFETY.COM
POINT OF SALE
HIGH IMPACT POINT OF SALE AND PACKAGING: ila can provide
high visibility Point of Sale material ranging from counter display
trays holding 6 or 12 units, to full height branded FSDU’s. We can
also provide packaging with multiple languages and instructions
in 14 languages.
TO FIND OUT MORE, PLEASE CONTACT US: T: + 44 (0) 207 043 6022 E: [email protected] W: www.ilasafety.com
NEW – ila WORDLOCKLUGGAGE LOCK
• Traditional padlocks are activated with an easy-to-forget number code, or even easier-to lose key
• Remembering a favourite four-letter word ismuch simpler, especially when tired travelling
• TSA-approved so your luggage won’t be forcedopen by airport security in the USA
