5. Credit

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12. Trading

$36.06 Top CPC

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$40.61 Top CPC

$31.91 Top CPC

$45.51 Top CPC

$42.05 Top CPC

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$35.29 Top CPC

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$29.86 Top CPC

$54.62 Top CPC

$35.04 Top CPC

$33.59 Top CPC

$37.18 Top CPC

$27.80 Top CPC

Software. 13

Recovery. 14

Transfer. 15

Gas/Electricity. 16

Classes. 17

Rehab. 18

Treatment. 19

Cord Blood. 20

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fixed home equity loan rates

cheapest homeowner loans

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Top Sample Queries

$47.07Top CPC

Attorney

auto insurance price quotes

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Top Sample Queries

Search

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Where’s making its money?

Most ExpensiveTop 20

Keywordsin AdWords Advertising

#1Insurance

$54.91Top CPC

TOP 20Keyword Categories#2

Loans

12.8%

$44.28Top CPC

developed by: nowsourcing.com

Percentages correspond to the number of keywords in the top

10,000 keywords that belongto that category.

#3Mortgage

#4#5

#6#7#8#9#10#11

#12#13

#14#15

#16#17

#18#19

#20

24% 9%

3.6%

3.2%

3%

2.5%

2.2%2.2%1.4%.9%.8%

.8%.7%

.6%.6%

.5%.5%

.3%.2%

$47.12Top CPC

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$33.3 billionin total revenue in Q3 2010 - Q2 2011

$32.2 billionin total advertising revenue

SPOILER ALERT: ADVERTISING!

97%of Google’sRevenue

is from advertising