October: Customer LoyaltyBy Judith Aquino and Itzuri Burgos
U.S. consumers hold 3.3 billion memberships in customer loyalty programs.(Source: Colloquy)
Out of 160 loyalty programs, only 24% allowed members to redeem rewards via mobile apps.(Source: Capgemini)
A consumer survey conductedin 10 countries shows that 62% of respondents are members of one or more retail loyalty programs.(Source: Gartner)
More than one-third of participants across retail sectors report never using the programs in which they are enrolled.(Source: Gartner)
The average American household has memberships in 29 loyalty programs but is active in just 12 of them.(Source: Colloquy)
60% of global business and technical decision-makers think that increased employee access to customer data would improve customer retention and loyalty.(Source: Forrester Research)
Building and maintaining a loyal customer base isn’t easy. It takes more than just a good product or service to earn a customer’s devotion. Offering a rewards program isn’t enough, either. Given the voluminous number of loyalty programs available to consumers, brands must find innovative ways to engage today's empowered shoppers. A snapshot look at the loyalty landscape underscores the need and opportunityfor brands to offer more engaging rewards programs.
3.3 billion LOYALTY CLUBLOYALTY CLUB
LOYALTY LOYALTY LOYALTY CLUB
LOYA
LTY C
LUB
LOYALTY CLUB
LOYA
LTY C
LUB
LOYA
LTY C
LUB
LOYA
LTY C
LUB
LOYALTY CLUB
LOYALTY CLUB
LOYALTY CLUB
LOYA
LTY C
LUBLOYALTY CLUB
LOYALTY CLUB
LOYALTY CLUB
LOYA
LTY C
LUB
LOYALTY CLUB
LOYALTY CLUB
LOYALTY CLUB
LOYALTY CLUB
Raising the Bar on Loyalty: