Competitive Application Analytics Overview
September 2011
© Copyright 2011 Informate
Informate – Competitive Application Analytics
Simple and Insightful!
Informate provides powerful insights on how consumers interact with not just
your mobile application but also the category your app falls into
Informate Competitive Analytics helps app developers understand the
competitive landscape of apps, ascertain their app usage and stickiness vs.
competition and hence create better app engagement strategies
Informate is one of the first companies to provide such a holistic view of app
usage to the developer community
© Copyright 2011 Informate
Informate – Competitive Application Analytics
Which platforms are supported?
Informate supports iOS, Android, Symbian and Blackberry
How does it work?
Informate has created an on-device metering application called SmartMeter which
captures device usage.
Once the developer’s main application is downloaded on the handset, user permission
is sought for downloading SmartMeter on the device. If the user installs SmartMeter,
the users app usage data is tracked, logged and reported back to Informate servers for
analysis. Only aggregate data is available and individual user data is not identifiable.
Developers get a huge amount of insightful data around handset behavior, usage of
various apps within their category, relative usage of various apps and a lot more.
© Copyright 2011 Informate
Informate – Competitive Application Analytics
What engineering integration is needed at the developers end?
The developer is provided a short piece of code to be integrated into their application.
This code is not more than 10kb in size
Post integration, the application can be put into production and the analytics are
available using an online interface
Informate Sample Analytics
© Copyright 2011 Informate
Sample Analytics (1)
Top Finance Apps Installed among Bloomberg App Users
Bank of America
AT&T Banking
Barclaycard
USAA
Mastercard ATM Hunter
Paypal
Thomson Reuters Market board
State Farm Pocket Agent App
Chase
36
15
10
9
7
5
4
2
1
Installed (%)
SAMPLE
© Copyright 2011 Informate 7
Top Finance Apps Installed vs. Used among Bloomberg App Users
Bloomberg
Bank of America
AT&T Banking
Barclaycard
USAA
Mastercard ATM Hunter
Paypal
Thomson Reuters Market board
State Farm Pocket Agent App
Chase
100
36
15
10
9
7
5
4
2
1
35
12
5
10
5
4
4
3
1
1
Sample Analytics (2)
Installed (%) Reach (%)
SAMPLE
© Copyright 2011 Informate
Sample Analytics (3)
8
Fina
nce Apps; 22 %
Others ; 78 %
Active Time100 mins
Bloomberg
Bank of A
merica
AT&T Banking
Barclayc
ardUSA
A
Maste
rcard
ATM H
unter
Paypal
Thomson Reuters
Marke
t board
State Fa
rm Pock
et Agent A
ppChase
8
43
1 1 1 1 1 1 1
Split of time spent on Finance apps among Bloomberg Users(22%)
SAMPLE