Omer Nahshon
SAP
Integrating UX Activities at Global Conferences
How can we meet customers?
For usability testing we need users who:
• Match our target profile
• Match our target market
So where to test?
We can book a usability lab
We can test at the office
Or we can test at a global user conference
By LocationBy Topic
SAP Shows
How does this work?
Before The Event1. Registration
2. Announcement about selected topics
3. Prepare PR documents
4. Prepare the test
5. Pack laptop + webcam + Morae
First day: Preparations
Setting Up
Checking facilities, printouts, pilot test, getting familiar with everything and everybody
Testing Stations Setup 1Usually ~10 stations in one space divided to private areas
Testing Stations Setup 2
Testing Schedule2-3 days10-12 sessionsEach session takes 1-1.5 hours Aligned with conference agenda
Pre-Registration
During The Event
Recruiters in Action
Responsible for filling up the slots Familiar with the products with the customers and with the show’s sessions
RegistrationUsers sign up at the desk and get a station number
Pick Up the Test Participant
Conducting the TestTest structure: Introduction Short interview Test Follow up survey
Conducting the Test
Moderator (SAP), Note taker (SAP), Test Participant, Observer
Giveaway Gifts
Can I do all this on my own?
1 Day lectures with SAP customers from the Israeli market
“Inside Track” Usability Testing
- We set up 3 test stations at our offices- We tested 12 users in one day- 1 recruiter was responsible for signing up users for the tests- Users received a giveaway present
The Challenges:Get buy-in from event organizerAlign with event agendaHave a good recruiter on the show floorProvide giveaways
UT at Conferences Con’sCon’s
• “These aren't real users” (not exactly true)
• Customer’s agenda is sometimes different than ours
• Cost and operations
UT at Conferences Pro’sPros:
• Customers are enthusiastic to try out new products
• Customers feels SAP listens to them
• Aim for target profiles and target markets
• Feedback from real customers is more valuable internally
• It’s fun