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Page 1: Intro to Typography COM 460 Fall 2010

Intro to Typography

COM 460Fall 2010

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Importance of type

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Functions of type

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We use type to…

• Learn information (textbooks)• Help us navigate (maps)• Create visual identities (logos)• Get people’s attention (headlines)• Express emotion!

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Type takes up space

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Type takes up space

JOHNJohnjohn

JOHN

john

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Anatomy

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Working with text

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Kerning

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Tracking

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Line spacing (a.k.a. “leading”)

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Font families

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Type crimes

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Types of type

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Categories of Type

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A few good fonts

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Lettermarks

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Paul Rand’s Logos


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