Intro to Typography
COM 460Fall 2010
Importance of type
Functions of type
We use type to…
• Learn information (textbooks)• Help us navigate (maps)• Create visual identities (logos)• Get people’s attention (headlines)• Express emotion!
Type takes up space
Type takes up space
JOHNJohnjohn
JOHN
john
Anatomy
Working with text
Kerning
Tracking
Line spacing (a.k.a. “leading”)
Font families
Type crimes
Types of type
Categories of Type
A few good fonts
Lettermarks
Paul Rand’s Logos
