ELIX INCUBATOR JANUARY 2017
INVESTOR DECK DIAMOND CHALLENGE
PROBLEM: The most innovative group of society is barred from entrepreneurship.
4/10 teens want to start their own businesses.
But only 30% of high schools teach business
skills.
Teens are well suited for
entrepreneurship.
30%
Shouldn’t innovators be equipped with the skills to create?
SOLUTION: Elix, the California’s first social impact incubator for teen entrepreneurs.
Teen Entrepreneur ◦Unqualified to start a
company ◦Unsure where to begin
◦Unable to find seed money or investors
◦Full of great ideas, but scared of failure
Elix Incubatee ◦Guided by Elix mentors
and staff ◦Given business training ◦Seeded by Elix & accesses
our network of investors ◦Great ideas ⇢ impactful
companies
ELIX’S GOALS
1.
2.
3.
Broaden access to entrepreneurship, allowing business to transcend socioeconomic status.
Teach our incubatees about sustainable, socially conscious entrepreneurship.
Launch businesses that address a social problem & create lasting social change.
Design Launch Tinker Surge
Design: ◦Piloting and prototyping
◦Website design ◦Branding
◦Connect with mentors
◦Pitch training ◦Access to our legal experts
Launch: ◦Seed money
from Elix Innovation Fund
◦SEO improvement
◦CRM optimization ◦Connect with
VCs
Tinker: ◦Emotional intelligence, Leadership &
Decision Analysis coaching ◦Team
organization ◦Consultation
Surge: ◦Implement
strategic plan made during Tinker phase
◦If needed, Tinker again
Elix’s 1 to 3 Year Incubation Program for Social Businesses
ELIX’S SOCIAL VENTURES
Bridging the gap between San Francisco's technology companies and
underserved communities by repurposing surplus technology.
Guiding California’s high school students through AG requirements
via a mobile app so that college readiness is accessible for all.
Savvy alerts users of local elections, helps users find rides to the polls,
and coordinates political events for young users.
Cozy creates disaster relief packages that help aid the psychological wellbeing of children in disaster zones.
A waterless carwash that comes to you. We’ve developed a plant based
solution that enables us to be the most mobile, sustainable car wash. Ever.
Smart Paint fuses nanotechnology and conventional chemistry to
design a paint that can power your home.
THE SOCIAL BUSINESS MODEL
Ends
Means
Non-Profit Social Business
Traditional Business
Social Maximization
Social Maximization
Profit Maximization
Donation Financed
Self Sustainable
Self Sustainable
OUR BUSINESS MODEL: We take a 20% royalty from our incubatee’s profits.
$500K
Profits From Incubatees
$100K
Elix’s Revenue
$95K
Elix’s Profit
MARKET SIZE
$20 billion
Incubators 2015 $7 million
Teen Incubators 2015
$1.5 million
Elix Incubator 15% of the market
OUR GO-TO-MARKET PLAN
Low income 16 year old with a great social venture concept
Run Social Media Ads
(Instagram, FB, Etc.)
Partner with School
Counselors & Clubs
Partner with Community
Organizations (SPARK, JA,
Etc.)
Friends, can you join my company?
Apply to Elix!
Apply to Elix
Apply to Elix
Apply to Elix
Apply to Elix
We reach more low income teens with
business aspirations
MARKET VALIDATION
Teens Want to Start Companies
Teens Want to Do Good
Elix’s initial program is
popular: over 50 applications
have been submitted and
numerous companies
applied.
• The CATAPULT program (pay-to-join accelerator for teen entrepreneurs) is popular and its companies have generated over $3M.
• Under 25 is fastest growing group of entrepreneurs.
• 4/10 teens want to start their own businesses
• Community service among teens has skyrocketed: 37% of high school students engage in community service which is more than double the rate of teens from 2001
• A whopping 93 percent of young people say that they want to do something to help their communities.
COMPETITION
Older Incubatees Younger Incubatees
Soci
al V
entu
re In
cuba
tor
Trad
ition
al B
usin
ess
Incu
bato
r
ELIX’S COMPETITIVE ADVANTAGES
for teens social impact incubators
1st to Market
Elix doesn’t take equity in our incubated
companies
Incubatee IncentiveEarly Market Entrants
1-3 years offers security & stability
Long Incubation
Elix offers at least one installment of seed
money
Elix’s Innovation Fund serves as a safety net for incubates struggling to
make ends meet
Safety Net Seed Money
Elix is a social business incubator so donations are recycled and never
lose value
Value of a Dollar
OUR TEAM OF GAME CHANGERSIsabella Liu
Founder & Executive Director My primary objective is to
diversify entrepreneurship by evoking & implementing bold
change. Debater, decision analyst, & ENTJ.
Stash Pomichter Director of Finance &
Technology My primary objective is to
ensure to Elix’s financial and technological sustainability.
Rower, coder, & ENTP.
Andrew Yates Director of Operations
My primary objective is to plan our strategic business
development with social impact at our core. Statistician,
engineer, & INTJ.
Haley Catton Director of Marketing
My primary objective is to create relationships &
communicate Elix’s mission to the world. Yogini, chemist, &
INFP.
Brendon Wright Lead Project Manager
My primary objective is to assist Elix’s companies by guiding them through our
four incubation phases. Musician, mathematician, &
ESTJ.
SUMMARY
BIG OPPORTUNITY: California’s first social impact incubator for teens (under 25 is fastest growing group of entrepreneurs) in 20+ billion dollar incubator market STRONG TEAM: Diverse staff, smart team, and a deep commitment to social entrepreneurship SIGNIFICANT TRACTION: 50+ applications, 6 businesses being incubated and great market validation SEEKING seed money to begin seeding ventures and paying operational costs
Contact Isabella Liu
[email protected] (415) 660-8319
www.elixincubator.com
Our Office 23 Ross Common, Ross, CA 94957