ELIX INCUBATOR JANUARY 2017

INVESTOR DECK DIAMOND CHALLENGE

PROBLEM: The most innovative group of society is barred from entrepreneurship.

4/10 teens want to start their own businesses.

But only 30% of high schools teach business

skills.

Teens are well suited for

entrepreneurship.

30%

Shouldn’t innovators be equipped with the skills to create?

SOLUTION: Elix, the California’s first social impact incubator for teen entrepreneurs.

Teen Entrepreneur ◦Unqualified to start a

company ◦Unsure where to begin

◦Unable to find seed money or investors

◦Full of great ideas, but scared of failure

Elix Incubatee ◦Guided by Elix mentors

and staff ◦Given business training ◦Seeded by Elix & accesses

our network of investors ◦Great ideas ⇢ impactful

companies

ELIX’S GOALS

1.

2.

3.

Broaden access to entrepreneurship, allowing business to transcend socioeconomic status.

Teach our incubatees about sustainable, socially conscious entrepreneurship.

Launch businesses that address a social problem & create lasting social change.

Design Launch Tinker Surge

Design: ◦Piloting and prototyping

◦Website design ◦Branding

◦Connect with mentors

◦Pitch training ◦Access to our legal experts

Launch: ◦Seed money

from Elix Innovation Fund

◦SEO improvement

◦CRM optimization ◦Connect with

VCs

Tinker: ◦Emotional intelligence, Leadership &

Decision Analysis coaching ◦Team

organization ◦Consultation

Surge: ◦Implement

strategic plan made during Tinker phase

◦If needed, Tinker again

Elix’s 1 to 3 Year Incubation Program for Social Businesses

ELIX’S SOCIAL VENTURES

Bridging the gap between San Francisco's technology companies and

underserved communities by repurposing surplus technology.

Guiding California’s high school students through AG requirements

via a mobile app so that college readiness is accessible for all.

Savvy alerts users of local elections, helps users find rides to the polls,

and coordinates political events for young users.

Cozy creates disaster relief packages that help aid the psychological wellbeing of children in disaster zones.

A waterless carwash that comes to you. We’ve developed a plant based

solution that enables us to be the most mobile, sustainable car wash. Ever.

Smart Paint fuses nanotechnology and conventional chemistry to

design a paint that can power your home.

THE SOCIAL BUSINESS MODEL

Ends

Means

Non-Profit Social Business

Traditional Business

Social Maximization

Social Maximization

Profit Maximization

Donation Financed

Self Sustainable

Self Sustainable

OUR BUSINESS MODEL: We take a 20% royalty from our incubatee’s profits.

$500K

Profits From Incubatees

$100K

Elix’s Revenue

$95K

Elix’s Profit

MARKET SIZE

$20 billion

Incubators 2015 $7 million

Teen Incubators 2015

$1.5 million

Elix Incubator 15% of the market

OUR GO-TO-MARKET PLAN

Low income 16 year old with a great social venture concept

Run Social Media Ads

(Instagram, FB, Etc.)

Partner with School

Counselors & Clubs

Partner with Community

Organizations (SPARK, JA,

Etc.)

Friends, can you join my company?

Apply to Elix!

Apply to Elix

Apply to Elix

Apply to Elix

Apply to Elix

We reach more low income teens with

business aspirations

MARKET VALIDATION

Teens Want to Start Companies

Teens Want to Do Good

Elix’s initial program is

popular: over 50 applications

have been submitted and

numerous companies

applied.

• The CATAPULT program (pay-to-join accelerator for teen entrepreneurs) is popular and its companies have generated over $3M.

• Under 25 is fastest growing group of entrepreneurs.

• 4/10 teens want to start their own businesses

• Community service among teens has skyrocketed: 37% of high school students engage in community service which is more than double the rate of teens from 2001

• A whopping 93 percent of young people say that they want to do something to help their communities.

COMPETITION

Older Incubatees Younger Incubatees

Soci

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Trad

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Incu

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ELIX’S COMPETITIVE ADVANTAGES

for teens social impact incubators

1st to Market

Elix doesn’t take equity in our incubated

companies

Incubatee IncentiveEarly Market Entrants

1-3 years offers security & stability

Long Incubation

Elix offers at least one installment of seed

money

Elix’s Innovation Fund serves as a safety net for incubates struggling to

make ends meet

Safety Net Seed Money

Elix is a social business incubator so donations are recycled and never

lose value

Value of a Dollar

OUR TEAM OF GAME CHANGERSIsabella Liu

Founder & Executive Director My primary objective is to

diversify entrepreneurship by evoking & implementing bold

change. Debater, decision analyst, & ENTJ.

Stash Pomichter Director of Finance &

Technology My primary objective is to

ensure to Elix’s financial and technological sustainability.

Rower, coder, & ENTP.

Andrew Yates Director of Operations

My primary objective is to plan our strategic business

development with social impact at our core. Statistician,

engineer, & INTJ.

Haley Catton Director of Marketing

My primary objective is to create relationships &

communicate Elix’s mission to the world. Yogini, chemist, &

INFP.

Brendon Wright Lead Project Manager

My primary objective is to assist Elix’s companies by guiding them through our

four incubation phases. Musician, mathematician, &

ESTJ.

SUMMARY

BIG OPPORTUNITY: California’s first social impact incubator for teens (under 25 is fastest growing group of entrepreneurs) in 20+ billion dollar incubator market STRONG TEAM: Diverse staff, smart team, and a deep commitment to social entrepreneurship SIGNIFICANT TRACTION: 50+ applications, 6 businesses being incubated and great market validation SEEKING seed money to begin seeding ventures and paying operational costs

Contact Isabella Liu

isabella@elixincubator.com (415) 660-8319

www.elixincubator.com

Our Office 23 Ross Common, Ross, CA 94957