invisibleRECYCLERS
Proposal by Patricia Maldonado
Pratt Graduate Communications DesignProfessor Tom Klinkowstein
Help reduce the amount of waste by taking recyclables.
Reduce the amount of waste & increase the amount of recycling. Let’s help them do more of this!
Helping the people who are helping the world one can & bottle at a time.
“I recycle already but would probably recycle more if I knew that I was helping someone on top of recycling.”- Upper East Side Resident
From 77th Street to 86th Street in between Lexington & East River Drive
LOCATION:Upper East Side
By joining together, shops, restaurants and neighbors; we can help them recycle more.
HOW?
Cleaner Neighborhoods.
More recycling.
LESS TRASH.
RESULT
HOW DOES IT WORK?
YOU : Accumulate recyclables
RECYCLER : Picks them up
CART : Used by recycler, advertises green products.
=
You recycle more / Recycler makes more $ / Advertising supports the program /
A Greener NYC
EMPLOYEES ($50,000 salary p/employee)
2 Coordinators - will manage connections between recyclers and the neighborhood (people,
shops, restaurants)
ADVERTISING COSTS ($20,000)
Flyers with info on program, carts, containers to keep items, website.
OFFICE SUPPLIES ($15,000)
Computers (2), desks, supplies (pens, paper)
OFFICE ($24,000 rent for the year)
Headquarters
TOTAL COST (for first year)
$159,000 (paid by advertising on carts)
FINANCIALS(based on a year)
Helping the people who are helping the world one can & bottle at a time.