1
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Francois Cousin MCC Tehran 29th November 2017
Is your personal leadership brand the best it can be
Why it matters and how to get it right
2
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Franccedilois Cousin Speaker Author and
Global Executive Coach serving Clients globally
former Senior Executive in Asia and Europe
Speaking coaching amp corporate experience Successful Clients
Contact info1-2-winnet
bull Spoke to hundreds of audiences around the world on leadership coaching and organizational transformation
bull Delivered over 10000 hours of coaching and team facilitation since Oct rsquo06
bull Author of lsquoGame Changers at the Circus how leaders can unleash Greatness in their organizationrsquo
bull Former Managing Director of a Fortune-500Company in Thailand (1998-2004)
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Francois Cousin MCC Tehran 29th November 2017
Is your personal leadership brand the best it can be
Why it matters and how to get it right
Contact +66879960679 - email info1-2-winnet - website wwwgreatnesscoach
4
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
5
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
2
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Franccedilois Cousin Speaker Author and
Global Executive Coach serving Clients globally
former Senior Executive in Asia and Europe
Speaking coaching amp corporate experience Successful Clients
Contact info1-2-winnet
bull Spoke to hundreds of audiences around the world on leadership coaching and organizational transformation
bull Delivered over 10000 hours of coaching and team facilitation since Oct rsquo06
bull Author of lsquoGame Changers at the Circus how leaders can unleash Greatness in their organizationrsquo
bull Former Managing Director of a Fortune-500Company in Thailand (1998-2004)
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Francois Cousin MCC Tehran 29th November 2017
Is your personal leadership brand the best it can be
Why it matters and how to get it right
Contact +66879960679 - email info1-2-winnet - website wwwgreatnesscoach
4
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
5
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Jean-Francois Cousin MCC Tehran 29th November 2017
Is your personal leadership brand the best it can be
Why it matters and how to get it right
Contact +66879960679 - email info1-2-winnet - website wwwgreatnesscoach
4
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
5
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
4
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
5
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
5
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
17
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
20
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
21
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
22
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
roastingsortinggrowing packing customer
$8$3$1 $10 $40
Pricelb
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
23
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
24
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
25
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Are you hellip
a commodity managerjust giving your 2 cents worth
a leader providing a truly rewarding experience
What is the lsquoexperiencersquo of having you asbull a boss bull a colleague bull a subordinate bull a fellow board-member
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
26
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
General Electric is famous for developing leaders who are dedicated to turning imaginative ideas into leading products and services A GE manager can be trusted to be a strong conceptualist as well as a decisive thinker an inclusive competent team leader and a confident expert in his field
Source httpshbrorg200707building-a-leadership-brand
GE managerrsquos branding
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
27
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Johnson amp Johnson is celebrated for developing leaders who provide scientifically sound high-quality products and services that help heal and cure disease and improve the quality of life A JampJ manager is known for being socially responsible and a stickler for product development and differentiation She takes a product to market in a disciplined way she is committed to building consumer trust to product quality and to safety
Source httpshbrorg200707building-a-leadership-brand
JampJ managerrsquos branding
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
28
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Wal Mart
FedEx
Lexus
Procter amp Gamble
McKinsey
Boeing
Apple
PepsiCo
Organization known for hellip Leaders this organization known for hellip
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
29
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
30
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
31
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Your Organizationrsquos Purpose
YourPurpose
Purpose = the difference you wish to make to the world around you= a big part of lsquowhat makes you glad you are aliversquo
Your Purpose for your Organization should be bigger thanjust lsquohelp deliver business resultsrsquo
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
32
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
You
r m
ain
Val
ues
Accuracy Customer service Hard work Quickness Skill
Achievement Dependability Health Resourcefulness Sociability
Adaptability Determination Helpfulness Respect Specialness
Adventure Diligence Honesty Responsibility Status
Affection Discipline Hope Naturalness Strength
Alertness Dynamism Humility Nurturing Success
Ambition Education Imagination Optimism Sympathy
Assertiveness Effectiveness Impartiality Organization Tact
Authenticity Encouragement Independence Originality Talent
Balance Energy Innovation Patience Teamwork
Beauty Enjoyment Integrity Peace Thankfulness
Boldness Enterprise Joviality Perseverance Thoroughness
Broad-mindedness Enthusiasm Joy Persistence Tolerance
Calmness Excellence Kindness Personal mastery Tranquillity
Capability Faith Knowledge Playfulness Trustworthiness
Career Fitness Leadership Pleasantness Truthfulness
Caring Flexibility Learning Politeness Understanding
Clear thinking Focus Love Possessiveness Uniqueness
Compassion Forgiveness Loyalty Practicality Value
Competence Freedom Maturity Precision Versatility
Confidence Friendship Method Professionalism Victory
Conscientiousness Fulfilment Meticulousness Satisfaction Vigour
Consideration Generosity Modesty Security Warmth
Contentment Gentleness Progress Self-actualization Willpower
Contribution Good attitude Prosperity Self-control Wisdom
Cooperation Good humour Punctuality Sensibility Wit
Courage Growth Purposefulness Simplicity Youthfulness
Creativity Happiness Quality Sincerity Zeal
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
33
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
34
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
35
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
What do people say about you when you are not around
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
36
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Common perceptions of leaders
Birds in flying formation
Man speaking
in front of crowdGoose with babies Jigsaw puzzle Tree Direction sign
MountainMother and child
Ripple in water
Candle
Ocean Tightrope walkerProtestor Person on white horse
leading change
Hands shakingBridge
Orchestra conductor
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
37
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Brand is a value proposition
with a differentiated consistent image and credibility
An effective brand is compelling
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
38
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Examples of elements of value-proposition
1 Newness (TV)
2 Performance (Galaxy made a thinner iphone-look-alike or iMac vs PC)
3 Customization (Amazon recommends books)
4 ldquoGetting the Job Donerdquo (lsquoHubSpotrsquo)
5 Design amp Usability (cars)
6 Price (Hypermarkets)
7 Reducing Costs (Agodacom hotelroomscom)
8 Reducing Risk (Insurance company)
9 Accessibility amp Convenience (Instagram and convenience stores)
10 Brand or Status (Luxury)
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
39
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
ldquoInspired Experiencehellip
Hilton Garden Inn offers a transformative guest experience
distinctive and memorable (hellip) Hospitality is at its core (hellip)
It is an invitation to shake off the expected and be immersed in a wholly fresh and
transforming environment From the moment our guest arrives (hellip) thoughtful
details accompany every step insuring that every need is met
Hilton Garden Inn is a brand focused on our guests intent on building loyalty and
devotion achieved through an attentive warm relaxed and rejuvenating
experience one that is not soon forgottenrdquo
A brand is a value proposition
with a differentiated consistent
image and credibility
An effective brand is compelling
An example of brand
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
40
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Brand attributes
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
42
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Value-proposition example
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
44
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A Personal Leadership Brand is
anchored in your Purpose and your Values
and features
bull Value Proposition What I stand for
bull Differentiation What makes me stand-out
bull Marketability What makes my lsquobrandrsquo compelling
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
45
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Drafting your Personal Leadership Brand
My Stakeholdersrsquo core-needs
and frame of reference
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)
bull
bull
bull
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
46
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My differentiation (what makes me stand-out)
My unique strengths (besides technical knowledge)
What else I am truly confident about that helps me stand-out
My lsquomarketabilityrsquo
(what makes my lsquobrandrsquo compelling)
My values
My credibility
Drafting your Personal Leadership Brand
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
47
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
My Stakeholdersrsquo core-needs
and frame of reference-
Stakeholdersrsquo core-needs
To whom I am compared
My Value Proposition to the Organization
(what I stand for)bull
bull
bull
Drafting your Personal Leadership Brand
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
48
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(Real) draft of Personal Leadership Brand example
My Clientsrsquo (regional functional colleagues) core-needs ndashand frame of reference-
lsquoClientsrsquo core-needs they need thathellip
bull I collaborate effectively with them to communicate APAC development programs
bull I ensure the Thai BU is aligned with and contributes to APAC targets
bull I provide best practices for sharing across APAC
To whom I am compared Other 2s in APAC BUs
My Value Proposition to the Organization (what I stand for)
(second draft)
I deliver measurable valuable changes towards business excellence in my Organization in full
compliance with my Group Values through
o people development and engagement
o sustainable quality enhancement
o organizational alignment
o performance management
all of which contribute significantly to APAC business targets
My differentiation (what makes me stand-out)
Unique strengths
bull Knowledge of all activities (from my 30 year career with the Group)
bull Effective management validated by successful experiences in all positions
bull Agility to move in amp out of big-picture and details
What else I am truly confident about that helps me stand-out
bull Support of my world-wide network
My lsquomarketabilityrsquo (what makes my lsquobrandrsquo compelling)
My credibility
bull 30 year career experience across several disciplines
bull Former successes across the range of positions I occupied
My characterbull Always positive
bull Mature calm in storms balanced
First draft of Value proposition
bull I contribute my experience to enhance the effectiveness of our regional development programs
bull I help embed ldquoQualityrdquo as one of our business-drivers across my Organization
bull I help people link what they do with business outcomes and our APAC targets
bull I enhance performance management systems in a way that can be replicated in APAC
Elements of Company plans considered for
alignment
ldquoBusiness Excellence we deliver valuable changerdquo
bull Business Excellence is about developing and strengthening the processes and management systems to improve performance and create value for the business
bull It is about achieving excellence in Company commitment with Group values as well as operational aspects through continuous improvement process to deliver superior business results
bull Particular focus performance measurement 6-sigma staff engagement etchellip
2
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
49
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017112920
17
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
50
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Richard Branson CEO of Virgin Group since 1973
Purpose should
always be at the
heart of business
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
51
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Leaders who own
their Personal Brand
Leaders who donrsquot own
their Personal Brand
Are Purposeful with their actions Are on lsquoautomatic pilotrsquo
Make a lasting impression Blend-in
Have a presence People ask about them ldquoWho was thatrdquo
Constantly grow themselves Stagnate
Are unique Are no different from anybody else
Create their legacy Let others define them
Seek feedback Avoid feedback
Add value Take up space
Communicate clearly Communicate in confusing ways
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
53
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
laquo The more the better raquohellipslides slides slides hellip
No clear message(or too many
messages)
Answers to objections
not prepared
No obvious benefits to the audience
Common pitfalls that ruin the impact of a presentation communication
Lack of logic in structure
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
54
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
(1) Whats my point
(2) Why does it matter
START WITH
WHY
Presentation preparation tips
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
55
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Whats In It For Them
What are my USP
GO ON WITH
WIIFT Unique Selling Points
Presentation preparation tips
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
56
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
lsquoTop-20rsquo questions senior executives choose to reflect upon in coaching
bullWho am I as a leader really Who others say I am
bullWho should I be as a leader
bullWhat is holding me back from being the best leader I can be
bullHow can I shift my emotions from a liability to an asset of my leadership
bullI feel my role is requiring too big a stretch away from my personal values Irsquod like to
explore if thatrsquos real and ndashif so- ask myself ldquohow I should handle the situationrdquobullWhy woulddo people trust me in my role
bullWhat impact are my values beliefs and behaviors having on my employeesrsquo business
stake-holdersrsquo and family membersrsquo values beliefs and behaviors
bullHow can I capture more of my employeesrsquo hearts
bullWho am I being what am I doing that my team-members donrsquot play as a team
bullHow can I enhance the contribution of my team-members How can I have them role-
model our Companyrsquos values
bullWhat can I do to get more support from my Board of Directors or How can I lower my
Boardrsquos conservativeness
bullAm I handling integrity issues in my Company effectively
bullHow aware am I about politics in my Company Am I effective at discouraging it
bullAm I changing in sync with my people and my environment
bullHow can I invest more time into what matters most
bullHow can I empower further women and men to make the needed cultural changes in my
organization
bullDo I know whatrsquos really going on at the front-line and what customersrsquo experience are
like
bullHow can I make my employees feel the need to change to sustain success as much as I
do
bullAm I delegating myself out of the job fast enough or How can I groom my direct reports
faster
bullAm I providing my family-members with what they need from me now
Read more athttpwwwgreatnesscoachnewsletters
(Q3 2017 issue)
Or on
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
57
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
58
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
59
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Think of the ripple-effectsof your learning todayhellip
Copyright copy 2017 wwwgreatnesscoach all rights reserved
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
60
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Do more of Do less of
Stop doing Start doing
My resolutions to unleash my Personal Leadership Brand
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
Next month
Over the longer-term
My Accountability-Partner
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
61
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
A man is insensible to the
relish of prosperity till he
has tasted adversity
Have patience
All things are difficult
before they become easy
Saadi Shirazi
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
62
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
63
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Available on wwwamazoncom (paperback and kindle ebook versions)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
64
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Thank You for your
energy and contribution
info1-2-winnet
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
65
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Greatness Leadership Coaching
Jean-Francois Cousin
JF_Cousin
Website wwwgreatnesscoach
email info1-2-winnet
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
66
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
67
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
68
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
httpwwwgreatnesscoachbook
Resource(click on picture for access)
On Amazon httpswwwamazoncomGame-Changers-Circus-Greatness-
Organizationsdp981095655Xref=tmm_pap_swatch_0_encoding=UTF8ampqid=1446086545ampsr=1-1
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
69
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Resource
(click on picture for a preview)
Available on Amazon (paperback and ebook)
rdquoبازیzwnjگردانانzwnjدرzwnjسیرک
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
70
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Praise for the BookldquoGame Changers at the Circus is a unique and charming story with important lessons for every leader Jean-Franccedilois Cousinrsquos creative energy springs from every page Read this book and make a positive difference in your organizationrdquondash Ken Blanchard co-author of The New One Minute Managerreg and Leading at a Higher Level
ldquoEnjoyable and compelling this timely fable and its lessons read like a novel but serves as animportant business manual With wisdom and context from a long and successful business career Jean-Franccedilois Cousin has painted a vivid picture
of how to enact change effectively with page after page of insightrdquo
ndash Marshall Goldsmith a Thinkers50 Top Ten Global Business Thinker and top ranked executive coach author of the NYT bestseller What Got You Here Wonrsquot Get You There
ldquoMany organizations struggle to build a high-performance culture Sometimes leaders canrsquot get aligned Sometimes they disagree about what is most important Letrsquos face itmdashsometimes it seems like a circus Jean-Franccedilois Cousinrsquos new book Game Changers at the Circus offers a powerful approach to change all that Packed with easy-to-apply principles and practical action steps this book will help you and your team achieve new levels of passion productivity and performancerdquondash Ron Kaufman New York Times bestselling author of UPLIFTING SERVICE The Proven Path to Delighting Your Customers Colleagues and Everyone Else You Meet
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing
71
wwwgreatnesscoach International Personnel Certification (IPC) 29th November 2017
Gre
atn
ess L
ead
ers
hip
Co
ach
ing