7/29/2019 ISCOM Intro to Social Media
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Introduction to Social MediaInstructor - Mr. Jeremy Washer
mercredi 13 mars 2013
http://www.iscom.fr/en/iscomhttp://www.iscom.fr/en/iscom7/29/2019 ISCOM Intro to Social Media
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@tjwasher
mercredi 13 mars 2013
https://twitter.com/tjwasherhttps://twitter.com/tjwasherhttp://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/http://fr.linkedin.com/pub/jeremy-washer/42/643/722/https://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasherhttps://twitter.com/tjwasher7/29/2019 ISCOM Intro to Social Media
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7/29/2019 ISCOM Intro to Social Media
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Some of our references
10
mercredi 13 mars 2013
7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
bjectives
What are the new technologies incommunications being used by institutionsand corporations?
How are social media managed and what t ols are being used today?
What are the strategies that drive social me ia campaigns?
What is eReputation and eInfluence, and wy is it important?
mercredi 13 mars 2013
7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
opicsSocial Media Mash-upAn overview of media, concepts and tools
FacebookTwitterBusiness bloggingMobile Media
Digital VideoOnline PRSocial Media TribesStrategy
mercredi 13 mars 2013
7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
ethodology1) Create your profile on LinkedIn using your ISCOMaddress.
2) Join the LinkedIn Group for this class:ISCOM Montpellier Intro to Social Media.
3) You sEnglish-lISCOM
ould also join three otheranguage groups, plus theroup (French).
mercredi 13 mars 2013
http://www.linkedin.com/groups/ISCOM-Montpellier-Intro-Social-Media-4896820/abouthttp://www.linkedin.com/groups/ISCOM-Montpellier-Intro-Social-Media-4896820/abouthttp://www.linkedin.com/http://www.linkedin.com/7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
ethodology
4) Start connecting to classmates, colleagues, companies,etc... in order to begin growing your professional network.
5) You will be required to post an update in English of atleast 2 sentences to the class group twice a week(Monday and Friday). Each post should state an opinion,give an analysis, or add value in some way. You shouldshare content (links to articles, blog posts, videos, etc.)that you find on your other groups or in your usual onlineactivity or create your own. You will also need to add atleast two comments a week to at least two of yourclassmates' posts, again with a focus on adding value.(For example, one-word comments stating Cool are notacceptable.)
mercredi 13 mars 2013
7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
ethodology
6) You should take a screen
capture of every one of your posts and comments, adding ta PowerPoint or other kind of presentation document. Keeworking document on the ISCOM Campus group for the cl
be due the last day of class and will be used to calculate yo
em in chronological order toa current version of this
ass. The final document will
ur project grade.
mercredi 13 mars 2013
http://www.clubic.com/telecharger-fiche65388-screenhunter-free.htmlhttp://www.clubic.com/telecharger-fiche65388-screenhunter-free.html7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
ethodology
7) On the last day of class, you will present your profession(five minutes).
You will prepare a one-slide infographic summarizing yourscreen shots/graphics, including a list of: the groups you haconnections you formed, the content you added and the valcommenting and interacting with your classmates. Your reyou were at the beginning, how your network evolved andprofile has enhanced your online image? This slide shouldbefore the final day of class.
8) The project will serve as your contrle continu. Activity arequirements above will be considered in the assignment o
al brand in front of everyone
ctivities, with appropriateve joined, the number ofue you gained fromarks should focus on wherehy. How do you think youre uploaded as a PDF the day
bove and beyond thebonus points.
mercredi 13 mars 2013
7/29/2019 ISCOM Intro to Social Media
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Introduction to Social Media
ive TweetingWhat is live-tweeting?
Live-tweet (v.): to engage on Twitteminutes to a few hourswith a seq
During class, live-tweeting is permit
Here are the guidelines :
Respect your classmates, your i
Stay on topic and remain profes
Send out tweets that add value
REMEMBER that Twitter is a public
who connects onto the internet, wh
for a continuous period ouence of focused Tweets.
ted but must be on topic.
nstructors and ISCOM
sional
o the class
platform. What you tweet
ther or not they have a T
f timeanywhere from 20
can be seen by anyone
itter account.
#ISCOM#IntroSM
mercredi 13 mars 2013