MOBILE WEB TO SMS TO APPS: The Stages of Mobile Recruiting Solutions
KANE COCHRAN@KaneC
NOV 16, 2011Wednesday, November 16, 2011
Agenda
Mobile Landscape Statistics you need to know
Mobile Phases The Hodes perspective on mobile recruitment opportunities
Destinations Mobile sites, SMS, mobile apps and beyond
Q&A But please ask questions anytime
Wednesday, November 16, 2011
Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world.
-Pew Internet
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Mobile LandscapeWednesday, November 16, 2011
The devices
but only 7% of cos. are mobile
19% of jobseekers use mobile
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MOBILE PHASESMOBILE WEB | SMS | NATIVE APPS
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Mobile PhasesWednesday, November 16, 2011
MOBILE WEBPHASE I
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what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take off
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what it’s not: static, the desktop, a brochure, to be ignored
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Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Optimization - Friendly to all phonesWednesday, November 16, 2011
Phase I - Static mobile sitesWednesday, November 16, 2011
Phase I - Static mobile sitesWednesday, November 16, 2011
Full mobile career site
live demo
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mobile + social?
but what about
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Mobile + SocialWednesday, November 16, 2011
Mobile + SocialWednesday, November 16, 2011
are personalour devices
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Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
Our devices are personalWednesday, November 16, 2011
live demoMOBILE
Mobile Personalization w/ SJMWednesday, November 16, 2011
Recap: Optimal mobile experience
Look and feel matches career site
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Recap: Optimal mobile experience
Quick access to job search from every page
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Recap: Optimal mobile experience
Simplified navigation for quick access
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Recap: Optimal mobile experience
Simplify the job searchoptions for users
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Recap: Optimal mobile experience
Leverage GPS to showjobs near users
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Recap: Optimal mobile experience
Job details for everyjob in your ATS
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Recap: Optimal mobile experience
Give users easy way toemail, tweet and share
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Recap: Optimal mobile experience
Bring in multimediacontent to engage users
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Mobile Websites: Key takeaways
Mobile sites are foundation of mobile strategy
App-like experience: Tailored UX will drive higher adoption than mobile apps right now
Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX
Don’t forget the basic HTML & feature phones
More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’, interview pages, recruiter pages, and more.
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TEXT MESSAGINGPHASE II
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what it is: immediate, on-demand, contextual, real-time, utility and FAST
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SMS is the most widely used
data application on the planet
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Wednesday, November 16, 2011
dedicated or shared
Shortcodes: Dedicated vs. SharedWednesday, November 16, 2011
text KEYWORD to SHAREDCODE
text HDXCAREERS to 41411
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SMS Alerts
Nov 16, 2011 1:20 pm
You are signed up to receive alerts about exciting career opportunities at HDx.
Visit http://bit.ly/hDx0pt5 to learn more about our career optys.
Subscribe to SMS Alerts
Wednesday, November 16, 2011
SMS Alerts
Nov. 16, 2011 1:20 pm
Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Dec 3, 2011.
Visit http://bit.ly/iNtV13w for details, directions and more.
Event Opportunities Alert
Wednesday, November 16, 2011
SMS Alerts
Nov. 16, 2011 1:20 pm
Hi Kane. Just wanted to let you know we’re hiring mobile strategists to join our Atlanta team.
Visit http://bit.ly/nEwJOB for more details about the oppty
Job Opportunities Alert
Wednesday, November 16, 2011
SMS Alerts
Nov. 16, 2011 1:20 pm
Hi. Great to meet you last week at the GA Tech event.
Visit http://bit.ly/iNtV13w to learn more about opportunities at HDx.
After Event Alert
Wednesday, November 16, 2011
SMS Alerts
Nov. 16, 2011 10:34 am
Big news! We just launched our new internal referral site. Get instant, personalized job referral matches for your LinkedIn and Facebook connections
Visit http://bit.ly/iN0vAte to login, view and share jobs with friends
Employee Alerts
Wednesday, November 16, 2011
SMS Alerts
Nov. 16, 2011 2:20 pm
Hi Kane. Just a reminder that you have an interview tomorrow, Nov 17 @ 3:00pm.
Visit http://bit.ly/iNtV13w for details, directions and more.
Interview reminder alert
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SMS Search
SMS SEARCH
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SMS: Key takeaways
SMS is everywhere ... everywhere
On-demand nature is perfect for quick access to info & brief conversations
Shortcodes must be leased and provisioned
Consider both push [alerts] and pull [sms search] strategies
Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing
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MOBILE APPSPHASE III
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what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycle
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so what might atalent lifecycle app look like*
*keep in mind you might have to transport to the future
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Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Augmented RealityWednesday, November 16, 2011
Mobile Apps: Interview SchedulingWednesday, November 16, 2011
Mobile Apps: OnboardingWednesday, November 16, 2011
Mobile Apps: Employee CollaborationWednesday, November 16, 2011
The devices
other mobile applications?
how about using
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what are they: have some fun and use mobile technology to engage, excite, educate and inform candidates and employees
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Wednesday, November 16, 2011
Wednesday, November 16, 2011
Augmented Reality w/Wednesday, November 16, 2011
live demo
MOBILE AUGMENTED REALITY JOB SEARCH
Augmented Reality w/ LayarWednesday, November 16, 2011
Mobile Apps: Key takeaways
Apps play important role in totally integrated mobile strategy
Must offer users compelling user experience
Our perspective: Create app for total talent lifecycle from candidate - employee
Leverage native features: location-aware, camera, local storage, push notifications
Leverage other apps like SCVNGR, Layar, Foursquare and others
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OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)
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what it is: quick and easy way for mobile users to access your content without having to type long URLs
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what it is: quick and easy way for mobile users to access your content without having to type long URLs
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Mobile Barcodes: OutdoorWednesday, November 16, 2011
Mobile Barcodes: Store SignageWednesday, November 16, 2011
Mobile Barcodes: Events Contact CardWednesday, November 16, 2011
Mobile Barcodes: @EventsWednesday, November 16, 2011
Mobile Barcodes: @Events
TURNINGFINALS INTOBEGINNINGSMy professors always said I could. My friends always knew I would. My career begins at PNC.
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
www.pnc.jobs/students
WORK/LIFE BALANCE CAREER DEVELOPMENT SOCIAL RESPONSIBILITY
SCAN THE CODETO STAY CONNECTED TO PNC
Start your career at PNC, one of America’s most admired financial services companies.
FLAP
Wednesday, November 16, 2011
Image RecognitionWednesday, November 16, 2011
Mobile Barcodes: Key takeaways
Mobile barcode adoption on the rise
Open webpages, create SMS, display dynamic text and create contacts
Media campaign integration: outdoor, print, store signage, web, and more
Gives mobile users options
Its temporary .....
Start thinking about how image recognition will transform discovery
AND ... NFC!
Wednesday, November 16, 2011
KANE COCHRANVICE PRESIDENT, DIGITAL INNOVATION & MOBILE
http://linkedin.com/in/kanecochranhttp://twitter.com/[email protected]
Thank YouWednesday, November 16, 2011