WHEN BEGINNING AN ARTICLE, REMEMBER…
• The keyword does not have to be the topic
of the article.
• The keyword does not have to be used in
the article.
WHEN BEGINNING AN ARTICLE, REMEMBER…
• The keyword does not have to be the topic
of the article.
• The keyword does not have to be used in
the article.
• The whole keyword does have to be used
in the ideation.
FOR EXAMPLE . . .
• If the keyword is “auto glass repair,” the article does
not have to talk exclusively about auto glass repair.
FOR EXAMPLE . . .
• If the keyword is “auto glass repair,” the article does
not have to talk exclusively about auto glass repair.
• The words “auto glass repair” do not necessarily
have to be used in the article.
FOR EXAMPLE . . .
• If the keyword is “auto glass repair,” the article does not have to talk exclusively about auto glass repair.
• The words “auto glass repair” do not necessarily have to be used in the article.
• But the words “auto glass repair” do need to be used when coming up with an idea for the article.
IN THIS ARTICLE…
• “Auto glass repair” is not the topic of the article.
• The article does not use the phrase “auto glass
repair.”
• But it’s obvious that “auto glass repair” was used in
the ideation because the article is relevant to this
subject.
NOW, ABOUT THE VERTICAL
• The article needs to fit under the vertical.
• The vertical is essentially the theme of the
website where the article will be
published.
NOW, ABOUT THE VERTICAL
• The article needs to fit under the vertical.
• The vertical is essentially the theme of the
website where the article will be
published.
• 2-part verticals should be considered as a
whole (Construction & Contractors,
Tourism & Traveling, etc.)
HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND
THE VERTICAL WELL
• Keyword: Trucking
HERE’S AN EXAMPLE OF AN ARTICLE THAT USES BOTH THE KEYWORD AND
THE VERTICAL WELL
• Keyword: Trucking
• Vertical: Business
INTERSECTING INDUSTRIES
• This last article is also a good example of using
intersecting industries.
INTERSECTING INDUSTRIES
• This last article is also a good example of using
intersecting industries.
• With intersecting industries, the industry listed in the
vertical needs to take precedence.
INTERSECTING INDUSTRIES
• This last article is also a good example of using
intersecting industries.
• With intersecting industries, the industry listed in the
vertical needs to take precedence.
• The humidifier article touches on some home &
garden and health & medical things.
INTERSECTING INDUSTRIES
• This last article is also a good example of using
intersecting industries.
• With intersecting industries, the industry listed in the
vertical needs to take precedence.
• The humidifier article touches on some home &
garden and health & medical things.
• But construction & contracting is still the main
industry; the article focuses on the air in the entire
house and on having a contractor install a whole
house humidifier.
HERE’S AN EXAMPLE
• Keyword: 3D Ultrasound
• Vertical: Health and Medical
• Special Considerations: "Please write about finding
out the gender identity of a baby before it is born."
ASK YOURSELF…
• Does the keyword have a prominent place
in the article?
or
• Was the whole keyword used in the
ideation?
ASK YOURSELF…
• Does the keyword have a prominent place
in the article?
or
• Was the whole keyword used in the
ideation?
• Does the keyword fall under the vertical?
ASK YOURSELF…
• Does the keyword have a prominent place
in the article?
or
• Was the whole keyword used in the
ideation?
• Does the keyword fall under the vertical?
• If intersecting industries are used, does
the listed industry take precedence?
ASK YOURSELF…
• Does the keyword have a prominent place in the article?
or
• Was the whole keyword used in the ideation?
• Does the keyword fall under the vertical?
• If intersecting industries are used, does the listed industry take precedence?
• Does the article follow the Special Considerations?