Kick Automation Up to a New LevelMay 31, 2012
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Kick Automation Up to a New LevelMay 31, 2012
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1Benefits of Automation
Examples of Automated Campaigns
Overview and Live Walkthrough
Workflows
Agenda
Benefits of Automation
• Set it and Forget It
• Improve Efficiency• Save Time / Money
• Deliver messages in timely manner
• Increase Revenue
Examples of Automated Campaigns
• Welcome Email / Series
• Re-engagement
• Remailing
• Email Opt-in via SMS
• Rewards Programs
• Social Contests
• Many more….
Welcome Email
• Kick off the relationship
• Invite them to your community
• Ask them to provide more about themselves
• One of the most clicked on messages
• Timing is important! Should be sent within 24 hours.
Re-engagement
• Identify lapsed subscribers
• Re-engage
• Say Goodbye
Multi-Channel
• Incorporate SMS into your campaigns
• Capture Email Address from SMS
• Update contact field with SMS responses
Bronto’s Workflow Capabilities
• Drag-and-drop simplicity
• Select appropriate nodes / triggers from the menu and drag onto the canvas
• Advanced targeting and personalization
• Event driven at the contact level / triggered by contact actions and changes to contact attributes
• Library of pre-built workflows
• Easy to use with pre-defined workflow templates
Workflow Demonstration
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