Kick Automation Up to a New LevelMay 31, 2012

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Kick Automation Up to a New LevelMay 31, 2012

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1Benefits of Automation

Examples of Automated Campaigns

Overview and Live Walkthrough

Workflows

Agenda

Benefits of Automation

• Set it and Forget It

• Improve Efficiency• Save Time / Money

• Deliver messages in timely manner

• Increase Revenue

Examples of Automated Campaigns

• Welcome Email / Series

• Re-engagement

• Remailing

• Email Opt-in via SMS

• Rewards Programs

• Social Contests

• Many more….

Welcome Email

• Kick off the relationship

• Invite them to your community

• Ask them to provide more about themselves

• One of the most clicked on messages

• Timing is important! Should be sent within 24 hours.

Re-engagement

• Identify lapsed subscribers

• Re-engage

• Say Goodbye

Multi-Channel

• Incorporate SMS into your campaigns

• Capture Email Address from SMS

• Update contact field with SMS responses

Bronto’s Workflow Capabilities

• Drag-and-drop simplicity

• Select appropriate nodes / triggers from the menu and drag onto the canvas

• Advanced targeting and personalization

• Event driven at the contact level / triggered by contact actions and changes to contact attributes

• Library of pre-built workflows

• Easy to use with pre-defined workflow templates

Workflow Demonstration

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am@bronto.commichael.ballard@bronto.com

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