Magnetic
ContentStrategies to transform yourwebsite into a customer attraction force field.
whoareyou?
whyarewehere?
what’stheproblem?
The process of creating and delivering valuable content to your target customers.
Content marketing is...
PROACTIVELY
answering
questions
The point is to get traffic, leads & sales.
The plan is to achieve what advertisingusually does not...
Get people toKNOW, LIKE &trust you.
What’s the point?
Trust. You have to earn it.
What if you were to...
• Be found when people are searching?• Give people the information they need
to make smart decisions?• Position your company as a generous
advisor and friend?• Teach (instead of pitch)?
Be the media.
Become the
AUTHORITY.
STOP interrupting people with stuff they don’t want.
\
☒ Advertising☒ Jargon☒ Being dull☒ Stealing content☒ Sounding like a
corporate stuffed shirt
\
STARTbeing the expert prospects rely on.
☑ Help, advice, answers☑ Relevant stories☑ Personalized,
customized content☑ Fun, provocative☑ Easy to find☑ Easy to share
create a customer attraction force field.
FirstDetermine what action
you want customers to take.You might call this: “define objectives.”
SecondDetermine what potential buyers need to know.
Shush up and listen.
ThirdCreate a content plan.
Thou shall create stuff people want,deliver it where they consume media,
based on where they are in the process of buying.
*Even if they don’t have their wallet with ‘em.
FourthPut a content creation team together.
Put your money where your media is.
Scrimping ain’t smart.
FifthGet your digital ducks in a row.
Digital outlets. Digital platforms.
This is the information age. You got that memo, right?
SixthPromote what you publish.
Social media school starts tomorrow. Enroll today.
SeventhMeasure.
If you really want to make this work,
you need to know what is and isn’t working.
You can handle the truth.
It’s time to get
agnetic...
Don’t publish this.
Target.Know your customer
Establishpersonas
Be relevant
ontentforattractingcustomers.
how to’s • tips • shortcuts • secrets • tutorials • recipes • stories case studies • comparisons • demonstrations • pros n’ cons
dangers • myths • pitfalls • mistakes • lies • interviews roundups • Q&As • product applications • real world examples exceptions • screenshots • highlights • research • test results best-of’s • ironies • rules • bloopers • milestones • events • re-caps • records • reviews • reasons • jokes • parodies • quotes
interviews • opinions • opposing • views • glossaries best practices • profiles • news • glossaries • trends • lists
Connect the dots.
Use a mix of media for more touchpoints
Stay on topic
Integrate
Link everything to your site/blog
create a customer attraction force field.never publish this.
[unless flies are your target market]
create a customer attraction force field..com
c is for compellingo is for originalm is for memorable
ONthe power of
content marketing.
TURNNOW YOU KNOW HOW TO
Point your browser to FeldmanCreative.com for all your online marketing needs. Owner Barry Feldman has been a copywriter and creative director since 1988. A seasoned storyteller, Barry will help you create ultra-magnetic content and offer pointers to sharpen your site, attract and engage prospects, nurture relationships, generate sales, and build loyal brand advocates.
Free pointers at Feldman Creative
Barry’s blog: “The Point”
Educational SlideShare resources
Features at Social Media Today
Posts & podcasts at Content Marketing Institute
I created this stuff for you.
