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Leraotc`g Vje``c`g
LHE, @dtos
Mr Elct Xe`g`oaer
wwwmrelctre`g`oaeridl
elctre`g`oaerFglecjidl
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 8
Leraotc`g Vje``c`g
Yosscd`
]dpci Ieso Ytumy Xoidllo`mom roemc`g, @dtos* Adtjor $Aojjor $Adsby$Kbe 59o"AAAK#* Xosoerib Kdur`ej Ertcijo "XKE#$hdda nrdl OHYID$
jchrery
5 O`vcrd`lo`t,Yctuetcd` E`ejyscs*o`vcrd`lo`t* c`mustry .idlpotctcd`
Njox $ Nezo9
@dtos; Ib5 E`ejysc`g Leraotc`g Dppdrtù ctcos
AAAK; Ib 9 "O`vcrd`lo`t# pp >5,2?* Ib 3 "Idlpotctcd`# pp88?,8=7
XKE; Vdrtor L* ]bo ? idlpotctcvo Ndrios tbet sbepo stretogy*Berverm Husc`oss Xovcow* Ke` 8662
8 Leraotc`g Ytretogy "Y]VM#. Hre`mc`g
LiMd`ejmsC`mce o`trystretogy
@dtos; Ib 8 Leraotc`g Ytretogy
AAAK; Ib 2 Yoglo`tetcd` . ]ergotc`g pp 532,889* Ib 55
Vdsctcd`c`g* Adtjor 59o Ib55 Mcnnoro`tcetcd` pp 826,96?* Ib 3Dw` @dtos pg 5?,52Vrdmuit Jcnoiyijo . Leraotc`g Ytretogcos Dw` @dtos pg 53,88
XKE; Leraotc`g Ytretogy bdw ct ncts wctb husc`oss stretogy*Leraotors ]ddjact* Berverm Husc`oss Yibddj Vross* 866>
9 @ow Vrdmuit Movojdplo`t ]ete @e`d @VM
@dtos; Ib 9 Leraotc`g Lcx
AAAK; Ib 86 "@ow Leraot Dnnorc`g# pp ?=3,?25
XKE; Hd`ehoeu* Xdmmcia* Erlstrd`g* E ldro retcd`ej epprdeib
td `ow prdmuit movojdplo`t* Berverm Husc`oss Xovcow* Ler 8662
= Leraotc`g ]eitcis "Lcx# Lddv @dtos; Ib 9Leraotc`g Lcx
AAAK; Ib 58 "Vrdmuit# pp 967,99?* Ib 3 "Hre`mc`g# pp 88?,8=7* Ib 56 "# pp 8=2,873
XKE; Jovctt ]* Leraotc`g Lydpce* Berverm Husc`oss Xovcow* Kuj866=
? Ytretogci Vdrtndjcd E`ejyscs. Jcnoiyijo Le`egolo`t
]ek Bdtojs @dtos; Ib 9 Leraotc`g Ytretogy
AAAK; Ib 8 "Movojdpc`g Leraotc`g Ytretogcos e`m Vje`s# pp 98,?3
XKE; Eeaor* Kdeaclstbejor* Hre`m Joemorsbcp* Nroo Vross* 8665
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 9
Ehdut tbo Eutbdr
Mr Elct Xe`g`oaer* LHE "Leraotc`g# e`m VbM "Husc`oss Ytretogy#
nrdl @LCLY* Lulhec* bes dvor 8 moiemos dn prdgrosscvojyrospd`schjo pberle c`mustry oxporco`io wctb Io`teur
Vberleioutciejs. C` 866> Mr Xe`g`oaer wes ewermom e 56 `etcd`
sibdjersbcp td Ourdpo hy tbo Gdvor`lo`t dn Mo`lera td idlpjoto
bcs mditdrej rosoerib. Bcs id,eutbdrom hdda (Iesos c` C`mce`
Le`egolo`t( wes jeu`ibom c` Lulhec* Muhec e`m Jd`md` c`
8662.
Olherac`g d`td toeibc`g es e bdhhy c` 8669* Mr Xe`g`oaer cs e vcsctc`g neiujty et Lulhec's
joemc`g H,Yibddjs. Bcs roportdcro dn c`scgbtnuj ̀ dtos e`m idlpojjc`g ieso stumcos bevo emmom
vejuo td dvor 7*?66 LHE stumo`ts. Bo sberos bcs tbdugbts e`m a`dwjomgo wctb e gjdhejeumco`io tbrdugb bcs cllo`sojy pdpujer wohscto e`m hjdg* wbcib bevo tdgotbor ijdiaom dvor
266*666 bcts.
Mr Xe`g`oaer bes proso`tom d` vercdus husc`oss ieso stumcos d` leraotc`g* hre`mc`g e`m
husc`oss stretogy* et H,sibddjs e`m idrpdretos eirdss C`mce e`m Ourdpo. Bo bes hoo` e pert dn
gjdhej joemorsbcp prdgrellos dn ̀ ulordus Ndrtu`o 566 idlpe`cos c` Ourdpo e`m Esce. Bo cs
e` oxtor`ej gucmo ndr twd VbM rosoerib sibdjers.
Id,drmc`etos Olecj elctre`g`oaerFglecj.idl* elctFmrelctre`g`oaer.idl
Id`icso ijess ̀ dtos d` leraotc`g* hre`mc`g e`m stretogci le`egolo t̀ Xosoeribom Ieso stumcos c` pdwor pdc`t proso`tetcd` "ppt# ]cps d` VbM* Vberle e`m mojcvorehjos ^ercdus puhjcietcd`s dn tbo eutbdr C`scgbts c`td pberleioutciej c`mustry
Bdlo
Wbet's @ow
LHE @dtos
Ieso Ytumy VV]s
A`dwjomgo
Vuhjcietcd`s
Id`teit Lo
^csct wwwmrelctre` `oaeridl … tbo bdlo e o ndr LHE stumo t̀s wdrjmwcmo
mailto:[email protected]://www.dramitrangnekar.com/index.phphttp://www.dramitrangnekar.com/projects.php?tab=0http://www.dramitrangnekar.com/projects.php?tab=1http://www.dramitrangnekar.com/projects.php?tab=2http://www.dramitrangnekar.com/projects.php?tab=3http://www.dramitrangnekar.com/projects.php?tab=4http://www.dramitrangnekar.com/amit-rangnekar-phd-mba-contact.phphttp://www.dramitrangnekar.com/http://www.dramitrangnekar.com/http://www.dramitrangnekar.com/http://www.dramitrangnekar.com/http://www.dramitrangnekar.com/amit-rangnekar-phd-mba-contact.phphttp://www.dramitrangnekar.com/projects.php?tab=4http://www.dramitrangnekar.com/projects.php?tab=3http://www.dramitrangnekar.com/projects.php?tab=2http://www.dramitrangnekar.com/projects.php?tab=1http://www.dramitrangnekar.com/projects.php?tab=0http://www.dramitrangnekar.com/index.phpmailto:[email protected]
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego =
Leraotc`g Vje`, ‟Vje` ydur wdra* e`m wdra ydur pje`„, td eibcovo ncrl‒s ler aot stretogy
Vje`s td hucjm oxcstc`g $ jeu`ib `ow hre`ms ]clc`g dn cts sejos e`m prdldtcd`ej eitcvctcos* prcic`g c`to`tcd`s . mcstrchutcd` onndrts Bdw wcjj tbo pje` ho id`trdjjom e`m tbo rosujts loesurom
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego ?
5 O`vcrd`lo`t
Yctuetcd`ej E`ejyscs
YWD] E`ejyscs, ]d essoss tbo c`tor`ej $ oxtor`ej o`vcrd`lo`t e ncrl dporetos c`
Ytro`gtbs "C`tor`ej# Woea`ossos "C`tor`ej#
_YV's* iepehcjctcos* idlpotctcvo emve`tego* rosdurios*oxporco`io* a`dwjomgo* mete* nc`e`icejs* leraotc`g* roeib*idllu`cietcd`* sorvcio* jogeiy c``dvetcd`* jdietcd`*godgrepby* prcio* vejuo* C] quejcty* eiiromctetcd`s* prdiossos*systols* iujturo* vejuos* hobevcdur* le`egolo`t* roputetcd`*
Vrdpdsctcd`* iepehcjctcos geps* proso`io*stro`gtb* roputetcd`* roeib* nc`e`icejs*vuj`orehcjctcos* tclosiejos* moemjc`os* prossuros* suppjy ibec`* ldrejo* ettrctcd`*idllctlo`t* joemorsbcp* prdiossos .systols* le`egolo`t*
Dppdrtu`ctcos "Oxtor`ej# ]broets "Oxtor`ej#
Leraot $ husc`oss $ prdmuit movojdplo`t* c`mustry pdto`tceje`m pbeso* idlpotctdr vuj`orehcjctcos* ̀ ow leraots*moldgrepbcis dr jcnostyjo tro`ms* gjdhej c`njuo`ios*toib`djdgy* c``dvetcd`* ̀ cibos* vortciejs $ bdrczd`tejs*
godgrepbcos* surprcso* `ow id`treits* c`ndrletcd` e`mrosoerib* pert`orsbcps* mcstrchutcd`* vdjulos* prdmuitcd`*oid`dlcos* soesd`* c`njuo`ios
VOY]* idlpotctcvo c`to`tcd`s* leraotmole`m* id`treits e`m pert`ors* sustec`c`giepeictcos* nc`e`ios . iepehcjctcos*dhsteijos* c`surldu`tehjo woea`ossos*
c`mustry iyijos* soesd`ejcty
]bo o`vcrd`lo`t
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego >
VOY]JO e`ejyscs
Vdjctciej ,O`vcrd`lo`tej* jogcsjetcvo*rogujetdry* pdjciy* stehcjcty* c`ctcetcvo* jdhhcos*wer e`m id`njcit* prossuro grdups
Oid`dlci, Oid`dly* gjdhej tro`ms* texos*jovcos* NMC* c`torost*Ytdias* ndrox* ijcleto*leraot* tremo iyijos* c`mustry spoicnci neitdrs
Ydicdiujturej, Moldgrepbcis . psyibdgrepbcis* Ettctumos* dpc`cd`s* hojcons* huyor hobevcdur* otb`ci . rojcgcdus neitdrs
]oib`djdgciej, Idlpotc`g . olorgc`gtoib`djdgcos* X.M* idsts e`m iepeictcos*sdjutcd`s* c``dvetcd`* c`ndrletcd`*
idllu`cietcd`* CVX* jcio`sc`g* mcsruptcd`
C`mustry O`vcrd`lo`t $ Ettreitcvo`oss E`ejyscs "Vdrtor–s ? Ndrios dn idlpotctcd`#
E`ejysos ndrios mrcvc`g c`mustry idlpotctcd`* c`to`scty dn idlpotctcd`, C`mce` Bdtojs `dt ]etes Idjjoitcvo stro`gtb motorlc`os prdnct pdto`tcej*cmo`tcncos eroes wboro idlpe`y ie` mono`m? Aoy eroes, tbroet dn o`try . suhstctutos* pdwor dn huyors . suppjcors* idlpotctcvo rcvejry
Bdw td e`ejyso C`mustry , "Lcibeoj Vdrtor* BHX,Ke`*
8662# E`ejyso evorego prdnctehcjcty dvor e porcdm 9,? yoer porcdm ie` mcstc`gucsb tolpdrery$ iyijciej
ibe`gos nrdl struiturej ibe`gos
C`mustry e`ejyscs bojps u`morste`m u`morpc``c`gs dn idlpotctcd`$ rddt ieusos dn prdnctehcjcty
E`ejyso c`mustry struituro que`tctetcvojy* tbe`quejctetcvojy wctb jcsts dn neitdrs
Uue`tcny ? ndrios; huyor's swctibc`g idst "c`muiolo`t e` o`tre`t$rcvej lust dnnor iustdlors# Monc`o rojove`t c`mustry; Vrdmuits* oxijuscvo$ c`mcroit c`mustry* sidpo* idlpotctcd` Cmo`tcny . soglo`t pertcicpe`ts, huyors* suppjcors* idlpotctdrs* suhstctutos . `ow o`tre`ts Essoss mrcvors dn oeib idlpotctcvo ndrio, motorlc`o wbcib ero strd`g . woea, Wby Motorlc`o dvorejj c`mustry struituro . id`scsto`iy, prdnctehcjcty jovojs . roesd`s* id`trdjjc`g
neitdrs1 ero ldro prdnctehjo pjeyors hottor pdsctcd`om wrt tbo ? ndrios
E`ejyso nuturo ibe`gos "!$,# c` oeib ndrio Espoits dn c`mustry struituro* c`njuo`iom hy idlpe`y* idlpotctdrs dr `ow o`tre`ts
8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 7
Idlld` Vctnejjs Monc`o c`mustry, tdd hrdemjy dr tdd `errdwjy Md `dt ndius d` ldst clpdrte`t ndrios* pey oquej etto`tcd` td ejj ndrios Id`nusc`g onnoit "prcio so`sctcvcty# wctb ieuso "huyor oid`dlcis# Id`nusc`g iyijciej dr tre`sco`t ibe`gos wctb truo struiturej ibe`gos e`m c`mustry tro`ms _so nrelowdra ndr stretogci ibdcios tbe` moijero c`mustry , ettreitcvo$ u`ettreitcvoE`ejysc`g Idlpotctcd`;
C`mustry struituro, Id`sdjcmetom "Ytooj* Eutd* ]ojoidl# $ nreglo`tom "Xosteure`ts* Jeu`mry*u`drge`csom rotecj# Ld`dpdjy "Xecjweys* Gcjjotto* Eluj# $ mudpdjy "Vopsc,Idao* Hdoc`g,Ecrhus#$ djcgdpdjy "Vberle* Ytooj* Eutd* ]ojoidl#
Leraot struituro, Joemor* ibejjo`gor* ndjjdwors* `cibor Jc`os, Hrdem "Ojoitrd`cis* Eutd#$ `errdw "Ytooj* ]ojoidl* Bdtojs# Idlpotctcd`, setcsny selo $ sclcjer `ooms, Mcroit $ c`mcroit , Og Idao, mcroit Vopsc* c`mcroit
Hdttjom wetor* kucio* hoor
Aoy vercehjos c` e`ejyzc`g idlpotctcd`; Wbet soglo`ts md tboy sorvo4 Wbet prdmuits md tboy dnnor4 Hre`ms* ietogdrcos mopo`mo`io4 Wbet ibe``ojs md tboy uso4 Wbet prcic`g stretogcos bevo tboy pursuom4 Wbet le`egolo`t rosdurios md tboy bevo4 Wbet nc`e`icej rosdurios md tboy bevo4 Wbet ero tbocr dhkoitcvos4 Wbet ero tbocr idro idlpoto`icos4 Wbet ejjce`ios ero tboy pursuc`g* e`m ndr wbet purpdso4 Bdw suiiossnuj ero tboy c` tbo leraotpjeio4 Ybero dn leraot $vdcio $lc`m $boert4Idlpotctcd`
Ietogdry @oom nujncjjom Hre`m Idlpotctdrs Vrdmuit Idlpotctdrs Go`orci Idlpotctdrs
Hesci roqucrolo`t Leraot prdmuits sclcjer iustdlor noeturos* ho`oncts . prcio
Idlpoto c` selo ijess* hut mcnnor c` noeturos* ho`oncts . prcio
Leraot mcnnoro`t prdmuits td sdjvo selo prdhjol* setcsny selo hesci `oom
Hovoregos Xonrosblo`t Idao* Vopsc
]buls _p
]oe* @clhu Ve`c
Lc`orej wetor
Xogujer wetor
Ibdidjetos Mossort$s`eia
Mecry Lcja* ?Yter Iojohretcd`s
Lctbec* @elaoo`sCio iroels* Nructs
E`csoom$Yeu`n Ie`my*Yuger
Ncjls O`tortec`lo`t V^X Nelo Emjehs
Yc`gjo siroo`Mrele tboetro
]^* Ybdppc`gXoemc`g* C`tor`ot
Iers ]re`spdrtetcd` Lerutc* Byu`mec]ete
Ylejj iers* Hcg iers*Y_^s
]exc* Eutd* HOY]*Jdiej trec`* Weja
8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 2
8 Leraotc`g Ytretogy
Leraotc`g, o`tcro husc`oss nrdl tbo iustdlor–s pdc`t dn vcow, Mruiaor Ytretogy, mcroitc`g eitcd` tdwerms eibcovc`g moscrehjo leraotc`g dutidlos Leraotc`g stretogy, mcroitc`g eitcd` tdwerms eibcovc`g moscrehjo leraotc`g dutidlos
Leraotc`g stretogy e`swors 8 aoy quostcd`s
Wby sbdujm iustdlors huy dur prdmuit Wbcib iustdlor `ooms md dur prdmuits nujncjj ldro onnoitcvojy tbe` idlpotctdrs @dace `dt tbo 5st ldvor hut @d5 hy gcvc`g iustdlors wbet tboy moscrom Eppjo . C`toj md `dt rojy d` LX* iroeto `ow ietogdrcos tbrdugb c``dvetcd` Gddgjo soerib onnoitcvo muo td e sclpjo* u`ijuttorom . onncico`t epprdeib Byhrcm$ojoitrci iers mcnnoro`tceto d` pdjjutcd` nroo mrcvc`g, vejuehjo td iustdlorsLeraotc`g stretogy jddas td
Cmo`tcny mcnnoro`t `ooms . grdups c` tbo leraot "soglo`tetcd`# ]ergot grdups$leraots ct ie` setcsny c` e suporcdr wey "tergotc`g# Jdieto hre`m c` tbo lc`ms dn id`sulors "pdsctcd`c`g# Idllu`cieto "prdldtcd`# td tbo tergot leraot e vejuo prdpdsctcd` tbet cs mcstc`itcvo*
vejuehjo . loe`c`gnuj "mcnnoro`tcetcd`#
Wbd ero dur iustdlors
Wbd huys e`m usos dur prdmuit Bdw luib md tboy huyBdw md tboy uso ct Bdw md tboy ibddsoWboro md tboy huy Wby md tboy pronor Wbo` md tboy huy Bdw md tboy rospd`m td dur idllu`cietcd`
Bdw dnto` md tboy huy
Huyc`g rdjos e`m `ooms$ ho`oncts sdugbt
Vrdmuit$ Ho`onctsYdugbt
Huyc`g XdjosC`ctcetdr$s C`njuo`ior$s Moicmor$s Vuribesor$s _sor$s
JOM ]^ Wcno Nrco`m Bushe`m Acms
^cowc`g Vjoesuro^ejuo
8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 3
Y]VM, "Yoglo`tetcd`* ]ergotc`g* Vdsctcd`c`g* Mcnnoro`tcetcd`#
Yoglo`tetcd`, Wboro td idlpoto
Cmo`tcny huyor suhsots wctb sclcjer `ooms mold`stretc`g sclcjer huyor hobevcdr Yoglo`t, vcehjo* prdnctehjo* eiioss* loesurehjo* pdto`tcej* idlpotctcvo c`to`scty* vejuos nct, ]durcsts, hy steto$idu`try* ego* c`torosts, emvo`turo* bcstdry* spdrts* `eturo* iucsc`oYoglo`tetcd` lotbdms
Yoglo`tetcd` ^ercehjos Cjjustretcd`s
Moldgrepbci EgoOmuietcd`GodgrepbyC`idlo
YoxDiiupetcd`
Acms* ydutb* ojmorjyJctoretos* cjjctoretosXurej* urhe`* rogcd`ejXcib* lcmmjo* pddr
Lejo* nolejo* hdys* gcrjsHusc`oss* sorvcio
Vsyibdgrepbci ^ejuos* ettctumos* jcnostyjo "^EJY#Eitcvctcos* c`torosts* dpc`cd`s "ECD#Iujturej* sdicej* psyibdjdgciej
Vronoro`ios* ibdciosWdra,bdhhcos* Nesbcd`,nddm*Yojn* c`njuo`ios
Hobevcdurej _sego_sor Diiescd`s td uso
Ho`oncts sdugbtJdyejty
Boevy* jcgbtXogujers* `d` rogujers* `owYpoicej* e``uej* soesd`ej
Uuejcty* sorvcio* oid`dly @d`o* strd`g* spjct* swctibors
Oxoricso, Id`scmor e idlpe`y c` nlig $ id`sulor murehjos $ sorvcios e`m cmo`tcny cts
moldgrepbci* hobevcdurej e`m psyibdgrepbci soglo`tetcd` stretogcos
]ergotc`g, Wbcib prdmuit* wbcib leraot
Yojoit soglo`t$s td tergot* tergot rosdurio ejjdietcd` et tbcs soglo`t
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10/28
Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 56
]ergotc`g stretogcos
Less leraotc`g, ]ergot idlpe`y‒s leraotc`g lcx tdwerms o`tcro leraot* `dt spoicnci td e`ysoglo`t og Eluj huttor* Verjo G* Idao* Vopsc
Mcnnoro`tcetom leraotc`g, ]ergot mcnnoro`t leraotc`g lcxos td mcnnoro`t soglo`ts og _Hgrdup leraots lujtcpjo wbcsay hre`ms c` prolcul soglo`t "]oeibor‒s* E`tcqucty* Yc`gjo Lejt* Hjeia Mdg#
Leraot id`io`tretcd`, Id`io`treto lcx d` 5 leraot soglo`t og BV, VI* Jeptdp* Vrc`tors1 @crle, oid`dly motorgo`ts
@cibo Leraotc`g, ]ergot slejj leraot soglo`t wctb spoicnci* spoicejczom leraotc`g lcx @cibo prdnctehjo td dporeto ndr `cibor hut `dt ettreitcvo ndr lekdr pjeyors td o`tor Og Norrerc,Juxury, spdrts ier soglo`t* Ld`t Hje`i, Juxury Vo`s soglo`t
Oxoricso, Ndr e wojj a`dw` idlpe`y c` nlig $ id`sulor murehjos $ sorvcios e`m cmo`tcny
bdw wbcib dn cts joemc`g hre`ms ero tergotom td wbcib soglo`ts
Vdsctcd`c`g ’ Jdietc`g tbo hre`m c` tbo lc`m dn tbo iustdlor
]bo eit dn moscg`c`g tbo ncrl‒s leraot dnnorc`g sd tbet ct diiupcos e mcstc`it e`m vejuom pjeio c`
tbo lc`ms dn cts tergot iustdlors
Vdsctcd`c`g hy Cjjustretcd` Vdsctcd`c`g hy Cjjustretcd`EttrchutoHo`onct,_so,_sor,
Xeyld`m Yc`io 538?Yoe vcow* sorvcio* spoomCICIC, Nest E$i dpo`c`gJducs Vbcjcpo,_ppor irust
Ietogdry,Uuejcty,^ejuo,
Hcg slejj ier,C`mcieHo`z,Nuturo dn tbo eutdldhcjoHumgot Bdtojs* Xoscmo`tcej njets
8/15/2019 Marketing Planning Notes 1.0
11/28
Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 55
Vdsctcd`c`g stretogcos
Yc`gjo Ielry,]duib Vornoitcd`
Mduhjo ]evore,Idlndrtehjo nelcjy ier
]rcpjo Jcqucmcty* senoty* rotur`s,LNs
Lujtcpjo pdsctcd`c`g stretogy, proso`tom mcnnoro`tjy td vercdus tergot eumco`iosE ibdidjeto,hesom boejtb mrc`a wcjj bevo io`trej pdsctcd`c`g, `utrctcd`* hut wcjj eppoej tdvercdus soglo`ts wctb c`teit io`trej pdsctcd`c`g Ct wcjj loe` O`orgy mrc`a ndr eitcvo podpjo*Mcotery nddm suppjolo`t ndr ojmorjy . prog`e`t jemcos* Osso`tcej grdwtb suppjolo`t ndr ydu`gstors* @utrctcd`ej rovctejczo ndr husy oxoiutcvos
Vorioptuej leppc`g
Hre`ms 'leppom' d` idlld` perelotors"letrcx# td u`morste`m pdsctcd`s dw`om hy hre`ms c` tbo iustdlors lc`m
Bojps cmo`tcny woea$strd`g$ ehso`tidlpotctcvo pdsctcd`s
Geps rogermom es dppdrtu`ctcos ndr jeu`ib$ pdsctcd`c`g$ ropdsctcd`c`g Og Vorioptuejlep dn wetibos
Oxoricso; Lep porioptcd`s dn Vrcio v re`go
ndr drge`czom rotecj pjeyors " lejjs* supor leraots* bypor leraots* mopertlo`t stdros c`
C`mce Wbet sbdujm ho tbo pdsctcd`c`g stretogy ndr Wejlert–s C`mce o`try stretogy hesom d`tbo porioptuej lep
Vdsctcd`s tbet ncrls suiiossnujjy dw` c` C`mce id`sulor–s lc`ms
Hoeuty, Jux Go`orci,Iemhury$Rordx$Eluj$ He`mEcm
Vrolcul,Hdso* Ho`z Xe`go, ^ckey Yejos* Ejne* @dace
]be`me, Idao Leibd, O`ncojm Hujjot
Wdrjm siejo, Xojce`io Vorndrle`io, @dace* Hete* ]cte`
Xoeib,BJJ* Gjexd* Idjgeto* C]I C``dvetcd`, Yd`y* Eppjo
Nrco`mjy sejoslo`,Ouroae Ndrhos Novor, Irdic`Sdutb, Vopsc* Ywetib Yorvcio, Vrcveto He`as* Lerutc* JCI
Nest nddm, _mcpc* ^eme Vev* Yov Vurc Mojcvory,Mdlc`d‒s$ Hjuo Mert$ Mehhewejjes
Acms,LiMd`ejms* Ossojwdrjm* K.K C`mce` L@I,Xe`hexy* C`ndsys* Wcprd
Oid`dly, Hcg Hezeer ^ejuo,Mdjjer Ybdps* Neitdry dutjots
]durcsl,Gde* Aoreje* Xekestbe` Boemeibo,Yercmd`$E`eic`
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 58
Mcnnoro`tcetcd`, Bdw td idlpoto
Emm e sot dn vejuehjo* loe`c`gnuj e`m idlpojjc`g mcnnoro`ios td mcstc`gucsb ydur dnnorc`g nrdltbet dn tbo idlpotctcd`VUXY]_^, porndrle`io* quejcty* reto* sorvcio* toib`djdgy* utcjcty* vejuo e`m podpjo moscg`*
murehcjcty* rojcehcjcty* ropecrehcjcty* drmorc`g oeso* mojcvory c`stejjetcd`* iustdlor trec`c`g*iustdlor id`sujtc`g* lec`to`e`io e`m ropecr
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 59
9 @ow Vrdmuit Movojdplo`t
@ow Vrdmuit Movojdplo`t "@VM#
Leraot Vo`otretcd` "Joest rcsa# ’ gd rurej* prcio po`otretcd` Leraot Movojdplo`t "Jdw rcsa# , `ow eumco`io* `ow rogcd`* oxpdrts Mcvorscncietcd` "Bcgbost rcsa#, rojetom , Eluj c`td nddms* u`rojetom, Eluj c`td Gerlo`ts @VM "Bcgb rcsa# , oxcstc`g iustdlors* movojdp* c``dveto* `ow, Eutdldhcjos Cn @VM hesom d` sdu`m soglo`tetcd` e`m u`morste`mc`g dn tergot iustdlors , rcsa romuios Cn @VM cs ncrst e`m tbo` ydu ncguro dut bdw td leraot* ct usuejjy joems td mcsestor Oxioptcd`, Ejoxe`mor Hojj c`vo`tom tbo ]ojopbd`o* hut ct wes e` c``dvetcd` ]dmey, @VM idlpotos wctb sclcjer prdmuits $onnoitcvo suhstctutos, iustdlors spdcjt ndr
ibdcio
Ytegos c` @VM
Cmoe go`oretcd`, Olpjdyoos* sejos ndrio* tremo*idlpotctdrs* iustdlors
Cmoe siroo`c`g, Noeschjo* wdraehjo* preitciej Id`iopt movojdplo`t . tostc`g, Noomheia nrdl
tergot eumco`io
Leraotc`g stretogy, Lcx "=Vs#* Y]VM* ]ergots*Vrdkoitcd`s* Godgrepbcos
Vrdmuit movojdplo`t, Nc`ej tduibos . Lnrg ]ost Leraotc`g, Godgrepby dr Yoglo`t Idlloricejcsetcd`, @etcd`ej$Gjdhej jeu`ibWby `ow prdmuit movojdplo`t "@VM#
Ibe`gc`g iustdlor `ooms ’ Mcot Idao* Yenndje @ow Yoglo`t O`try, Lerutc YR= @ow Iepehcjctcos, _H Grdup @ow Id`iopts, Yuzuac Ywcnt* ]ete Eio $ 5J Ier @ow toib`djdgy, C,Vdm* C,Vbd`o* ]^
Ibe`gc`g leraot `ooms, Yiddtors td Hcaos Dw` suiiossos, Hre`m $ jc`o oxto`scd`s, Leggc Idlpotctcvo Yuiiossos, Areiakeia, ?6;?6* Lerco Vrdmuit jcnoiyijo, LY Dnncio* Vjey Ytetcd` 5*8*9 Vdrtndjcd $ Husc`oss roejcg`lo`t, Xojce`io Ldhcjo O`vcrd`lo`tej ibe`gos, Lusci mdw`jdems
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 5=
Leraotors, prclery jc`a hotwoo` idlpe`y* iustdlors . idlpotctdrs, stretogciejjy pjeiom tdcmo`tcny jeto`t $u`lot `ooms e`m idllu`cieto td tbo idlpe`y Vjey rdjo c` prcic`g* pjeio* prdldtcd` e`m jeu`ib pje`s
@ow Vrdmuits ]ypos ,C`irolo`tejjy ejtorom dr clprdvom prdmuits Hroeatbrdugb C`irolo`tej
@ow td tbo wdrjm porndrle`io noeturosBugo emve`ios c` porndrle`ioMreletci idst romuitcd`
Clprdvolo`t c` oxcstc`g prdmuitMorcvetcvo dn oxcstc`g pjetndrlOxpjdcts oxcstc`g ndrls $ toib`djdgy
Bcgbor rcsa Jdwor rcsa
C`nroquo`t Ldro nroquo`t
Idstjcor Joss idstjy
]ergots `ow $oxcstc`g leraots ]ergots oxcstc`g$ emkeio`t leraots
Leraotor–s rospd`schcjcty
O`vcscd` leraot* Iroeto mole`mOmuieto leraot
Jcsto` td oxcstc`g leraotEiidlldmeto iurro`t mole`m
Ibe`go tbo hescs dn c`mustry idlpotctcd`;• Ojoitrci jcgbtc`g* e`tchcdtcis* lcirdwevo*
iromct ierm* tre`scstdr* boert peioleaor* bcpe`m a`oo ropjeiolo`ts* GVY
C`toj‒s Vo`tcul C^ idlputor ibcp, c`irolo`tejclprdvolo`t dvor Vo`tcul CCC es tboy sberoselo nu`melo`tej toib`djdgyC`idrpdretom moscg` clprdvolo`ts tbeto`be`iom ibcp porndrle`ioWc`mdws* LY Dnncio* Vjey stetcd`
Oxoricso; Idurso dn @VM c` ydur c`mustry dvor J56S, wbet ibe`gom tbo hescs dn
idlpotctcd`* wbet woro tbo roej hroeatbrdugbs* wbcib woro d`jy c`irolo`tej4 Wbet ero
tbo `ow toib`djdgcos $ prdmuits jc`om up* bdw wcjj tboy ennoit ydur idlpe`y e`m
idlpotctdrs wbo` jeu`ibom* c` torls dn sejos e`m prdnctehcjcty4
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 5?
= Leraotc`g ]eitcis
Leraotc`g Lcx "@ocj B Hdrmo`* '=Vs', LiIertby#Leraotc`g teitcis$tddjs$lcx ojolo`ts joemc`g td mcnnoro`t stretogcos e`m vejuo prdpdsctcd`s
Ier, Lcx dn O`gc`o* Lcjoego* Jddas* Vrcio* Noeturos* Uuejcty* OLC dptcd`s
Vrdmuit Vrcio
Hre`m* noeturos* moscg`* quejcty* re`goWerre`ty* ELI* sorvcio* sczo* peiac`g* porndrle`io
Ytretogcos* Iromct*Idsts
Vrdldtcd` Vjeio
ZYejos Vrdldtcd`* Vorsd`ej Yojjc`g* Emvortcsc`g*Ypd`sdrsbcp* Lujtc,jovoj Leraotc`g* Mcroit Leraotc`g*]remo necr . Oxpdsctcd`s
Ibe``ojs* jdietcd`* idvorego*tre`spdrtetcd`* c`vo`tdry* wcmtb*sproem* roeib* sbcppors
Vrdmuit, Wbet setcsncos e `oom DX idlpe`y–s dnnor td iustdlors
‟Wo joem tbo puhjci wctb `ow prdmuits tbe` esa tbol wbet prdmuits tboy we`t ]bo puhjci mdos`dt a`dw wbet‒s pdsschjo* hut wo md* sd c`stoem dn mdc`g luib leraot rosoerib* wo iroeto e
leraot ndr e prdmuit hy omuietc`g tbol„ " Eacd Ldrcte* Yd`y#‗Vrdmuit$sorvcio moscg` gucmom hy e moop u`morste`mc`g dn wbet iustdlors `oom* we`t* e`m erowcjjc`g td pey ndr* es motorlc`om hy leraot u`morste`mc`g e`m rosoerib‒ BHY
Mcnnoro`tceto hy pbysciej espoits . joss te`gchjo ojolo`ts " werre`ty* EYY* sorvcio# Vrdmuit,]e`gchjo og Hddas 1 Yorvcios,C`te`gchjo og He`ac`g* Nc`e`io* Bdspctejcty Vrdmuits ejsd mojcvor sorvcios og ier,prdmuit . tre`spdrtetcd`,sorvcio* Ldhcjo Vrdmuits se`s sorvcio rcsay og ]^* Nrcmgo* EI wctbdut heia,up Yorvcio ]oel ,Xcsay ^ejuo "vejoro,jetc`, wdrtb#, Id`sulor‒s ostcleto dn tbo utcjcty$iepeicty dn e prdmuit$hre`m td
setcsny tbocr `ooms Vrcio cs wbet ydu pey* vejuo cs wbet ydu got, Werro` Hunnot
^ejuo prdpdsctcd`, Hu`mjo dn ho`oncts e prdmuit dnnors td nujncjj iustdlor `ooms . we`ts Hre`m, E` cmo`tcnyc`g sylhdj$wdrms$lera mcstc`gucsbc`g e prdmuit$idlpe`y nrdl cts
idlpotctdrs Hre`mc`g cs e` osso`tcej pert dn leraotc`g
Hre`m < "Nu`itcd`ej ! Oid`dlci! Oldtcd`ej# ^ejuo Vrdpdsctcd`s @dace, Nu`itcd`ej* Eluj, Oid`dlci* Yenndje, Oldtcd`ej Iustdlor, D`o wbd huys gddms dr sorvcios* ley dr ley `dt id`sulo, Ldtbor Id`sulor, D`o wbd id`sulos* hut ley dr ley `dt bevo puribesom, Acm Ijco`t, E rogujer iustdlor dr d`o wbd evecjs prdnosscd`ej sorvcios, jogej* bdspctejcty Vrdsulor; Eitcvo jdyej id`sulors* wbd c`njuo`ic`g dtbor id`sulors e`m c`ctceto noomheia Iustdlor setcsneitcd`; Idro, Uuejcty* sorvcio* vejuo1 Moscro "Wctbc` e` erls jo`gtb dn
moscro, idao#* iustdlor mojcgbt "Lerutc sorvcio#* mojcvory "hjuo mert#* sorvcio "]ek#
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 5>
Vrdmuit moicscd`s
Moscg`; Es tbo _YV, cpdm* cpbd`o* JG IbdidjetoUuejcty; Id`scsto`t wctb dtbor ojolo`ts dn tbo leraotc`g lcx Hdso spoeaorsVrcic`g; E prolcul prcic`g stretogy sbdujm ronjoit quejcty dr vejuo Ho`z
Noeturos; Emmctcd`ej noeturos td o`be`io ho`onct dnnorom td tergot leraot4 @daceHre`mc`g; Vdwor dn c`ste`t sejos* trust* quejcty* rojcehcjcty* jdyejty heso* mcnnoro`tcetcd`Hre`m vejuo dn Lcirdsdnt 0 GMV dn Veacste`Mdos ydur porioptcd` ibe`go ndr @cao s`oeaors wctb$ wctbdut tbo swddsb dr `cao jdgd4
Ie``chejcsetcd`, Hroeatbrdugb e`m c`irolo`tej c``dvetcd`s ley ie``chejczo sdlo pert dn tbooxcstc`g husc`oss Og Bd`me Icvci byhrcm,pdwor vobcijo* ettreitom oid,nrco`mjy dr nuoj oid`dly"dr hdtb# huyors* wbd ley bevo dtborwcso puribesom Bd`me Icvci* Eiidrm dr Icty Lddvseibots ley tep tbo trevojor soglo`t e`m o`tcio trcej hut ley ie``chejcso Lddv oid`dly peia
Wcsost td ldvo ndrwerm wctb `ow,prdmuit cmoes . eiiopt ie``chejcsetcd`* ojso idlpotctdrs wcjj
Vrdmuit Lcx , B_J Vdrtndjcd, Id`sulor Vrdmuit,Lcx Wcmtb
Vrdmuit jc`o, grdup dn hre`ms ijdsojy rojetom hy nu`itcd` . ho`oncts, Mojj VI* @dace Vrdmuit lcx, tdtej sot dn hre`ms leraotom hy e ncrl* ley id`tec` prdmuit jc`os Wcmtb, prdmuit jc`os c` tbo lcx, BV VIs* Jeptdps* Vrc`tors c` bdlo . husc`oss soglo`ts B_J 55 jc`os "Vorsd`ej wesb* jeu`mry* sac` iero……# Jo`gtb, tdtej `ulhor dn ctols c` tbo lcx, 8?* evorego jo`gtb cs 8?$55 < 8 Moptb, ^erce`ts dn oeib prdmuit c` tbo jc`o, Jux bes = nregre`ios e`m 8 sczos* sd 2 Moicmc`g wbcib prdmuit jc`os td grdw* lec`tec`* bervost* e`m mcvost4
Bdlo . Vorsd`ej iero NddmsVorsd`ej
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 57
Vrdmuit jc`o stretogy
_pgremo iustdlors , Lerutc 266* Ejtd* [o` * Wegd` X Irdss,sojj, BV prc`tors* VI . Jeptdps* Gdmrok, Wesbc`g leibc`o* ]^* nrcmgo* lcird* EI Jc`o,strotib, pdpujer"]cte`#* less"Yd`ete#* prolcul"Ryjys#* ydutb "Nestreia#* otb`ci "Xege# Jc`o ncjj, Lerutc verce`ts ER* JR* ^R1 C,Vdm, `e`d* sbunnjo* ijessci* 26$=6$86$2$=gh Jc`o pru`o, Xomuio u`we`tom $ u`prdnctehjo, Lerutc GypsyOxto`mc`g Vrdmuit Jc`os c`td @ow Yoglo`ts, d`io suiiossnuj* idlpe`cos oxto`m tbocr prdmuitjc`os td iroeto morcvetcvo "c`irolo`tej# prdmuits tbet emmross emkeio`t leraots Vdwor dn tbo hre`m `elo romuios tbo rcsa dn tboso prdmuit,jc`o oxto`scd`s "hut ley movejuo tbo hre`m#
Bdrczd`tej prdmuit,jc`o oxto`scd`s sooa td eppoej td mcnnoro`t iustdlor testos "Idao* McotIdao* ^e`cjje Idao# wbcjo ^ortciej jc`os ecl td dnnor e prdmuit ndr ovory pdiaot dr ndr mcnnoro`t
jovojs dn `oom "Ls Dnncio Bdlo$Vrdnosscd`ej Omctcd`# C` ldst iesos bdrczd`tej e`m vortciejoxto`scd`s ero hesom d` c`irolo`tej movojdplo`t
Og ^ortciej, GL prdmuit,jc`o id`iopt pcd`oor, Eclom td setcsny huyors c` ovory oid`dlci stegodn jcno* wctb Ibovrdjot hre`m ndr tbo ncrst,tclo huyor dn ldmost loe`s, e`m ldvc`g prdgrosscvojyupsiejo wctb Vd`tcei* Hucia* Djmsldhcjo* e`m Iemcjjei Huyors wdujm tremo up td ne`icor e`mldro oxpo`scvo GL hre`ms wctb grdwc`g ennjuo`io Bdrczd`tej, Oeib GL mcvcscd` oxto`mombdrczd`tejjy wctb Ibovrdjot,truias* ve`s* Y_^s
Vrdmuit pjetndrl, Aoy td suiioss "BHY#Vrdmuit pjetndrl "Loyor . Job`orm# cs ‟e sot
dn suhsystols . c`torneios tbet ndrl eidlld` struituro nrdl wbcib e stroel dn morcvetcvo prdmuits ie` ho onncico`tjymovojdpom e`m prdmuiom„ Xdhust pjetndrls
bojp c` c`irolo`tej dr morcvetcvo prdmuits ndr spoicnci leraot soglo`ts et roesd`ehjo idst
Ywetib, suiiossnuj prdmuit nelcjy hesom d`
e idlld` pjetndrl, sclpjo* c`oxpo`scvo td le`uneituro* e`m iepehjo dn suppdrtc`g o`mjossoxtor`ej vercetcd`s Vrdmuit pjetndrls hesom d` moscg` ojoge`io e`m le`uneiturehcjcty gcvoidlpe`cos jdw,idst dppdrtu`ctcos td iustdlczo prdmuits ndr mcnnoro`t leraot soglo`ts ]bo pjetndrl dn idlld` ojolo`ts ie` lorgom wctb u`cquo ojolo`ts td iroeto e prdmuit ndr e pertciujer leraot soglo`t
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 52
Eppjo cVdm, vortciej . bdrczd`tej prdmuit,jc`ooxto`scd`s td id`trdj loe`c`gnuj soglo`ts wctbu`cquo prdmuits hondro rcvejs ie` gec` treitcd`
Hjeia . Moiaor c` tbo oerjy 5376s* iroetom e pjetndrl dn ojoitrci ldtdr e`m id`trdjs d`wbcib ct hesom mdzo`s dn id`sulor pdwor tddjs;ojoitrci mrcjjs* se`mors* sews* grc`mors oti ]bcsgevo H.M idst joemorsbcp* romuiom idlpjoxctyc` dporetcd`s* iut c`vo`tdrcos* bojpom tbol teaod` iboepor verce`ts e`m gec`om joemorsbcp
]oib`djdgy jcnoiyijo,
@ow prdmuits ero jeu`ibom et sbdrtc`torvejs td tcmo dvor toib`djdgciejdhsdjosio`io og @dace ldhcjos bevosbdrt jcnoiyijos sd lujtcpjo ldmojs erojeu`ibos c` sclcjer soglo`ts c` sbdrttclor nrelos
Ydurio; Berverm Husc`oss Xovcow
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 53
Vjeio "Mcstrchutcd`$ ibe``oj$ c`torlomcery#, Yot dn c`stctutcd`s porndrlc`g eitcvctcos td ldvo prdmuit nrdl prdmuitcd` td id`sulptcd`,Huiajc`
Xotecj stdro* mcstrchutdr `otwdra* o,idllorio woh scto dr e mcroit lecj ietejdguo Nu`itcd`s, Drmor Vrdiossc`g* Werobdusc`g* C`vo`tdry* ]re`spdrtetcd`* Idjjoitcd`s O`suros, Evecjehcjcty* vcschcjcty "Mcabte bec vdb hcate bec#* ldvolo`t* noomheia Wcmtb, ]remo idvorego* Xoeib, Iustdlor idvorego* Moptb, Hre`m idvorego Grdwc`g clpeit dn id`vorgo`io, c`tor`ot* ldhcjo* rotecj rovdjutcd` Irctciej, dnnor prdmuit wboro e`m wbo` iustdlors we`t oid`dlciej* moetb dn mcste`io*
godgrepbciejjy mcsporso leraot* `cibo prdmuits roeib wcmor eumco`io* jdw o`try herrcors*mcspjey vercoty . nu`itcd`ejcty* c`toreitcvo* Veylo`ts rcsay* gec`c`g pdpujercty* mojcvoryidstjy, Hddas* IMs* lomcic`os* trevoj* tdurcsl
9rm Verty Jdgcstcis " EcrNrocgbt* GE]C#, ]rolo`mdus sidpoIbe``oj C`torlomcercos e`m moicscd`s
Bdw td onnoitcvojy roeib tergot iustdlors Mcroit dr c`mcroit ibe``ojs $ Yc`gjo dr lujtcpjo ibe``ojs Jo`gtb dn ibe``oj, typos dn c`torlomcercos $ @ulhor dn c`torlomcercos et oeib jovoj Wbcib c`torlomcercos4 Evdcm c`treibe``oj id`njcit, @cao
5,Jovoj 8,Jovoj 9,Jovoj =,Jovoj ?,Jovoj
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8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 86
Og Elezd`idl lemo hddas. dtbor ctols id`vo`co`tjyevecjehjo td iustdlors d` tbo`ot 8=$7* hdda,huyors idujm
hrdwso bu`mroms dn hddaswctbdut vcsctc`g hddastdrosElezd` dnnorom id`vo`co`io*nestor ejtor`etcvo* nujj re`go e`mrovcows "Ydurio, Mdje`* BHY*8666#
Og Mojj–s stretogci moicscd` td sojj VIs mcroitjy td iustdlors hy sacppc`g tremo ibe``ojs ejjdwomMojj td iepturo iustdlor c`ndrletcd` lcssom c` dtbor mcstrchutcd` ndrls* leao iustdlors
id`ncguro dw` VI* romuio idsts hy lemo,td,drmor le`uneiturc`g* leao prdmuit evecjehjo 8=$7,aoy mcnnoro`tcetc`g neitdrs c̀ e prdmuit ijess wctb sclcjer idlpotc`g prdmuits
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setcsnyc`g iustdlors e`m go`oretc`g sejos e`m prdncts* dr idujm `ow ibe``ojs ho emmom4
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8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 85
Vrcic`g Ytretogcos
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Jdw 7,XcpDnn $ Yacllc`g 2 Nejso Oid`dly 3,Oid`dly
8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 88
d Ypoicej Mcsidu`ts $ Xohetos , HDGDN* / Dnn* Yejod Nc`e`ic`g, OLCs* Jdw c`torost retosd Werre`tcos$ ELIs, Oxto`mom werre`tcos* ]^s,D`cme = yoer werre`ty* Nroo ELId Vsyibdjdgciej Mcsidu`tc`g, Vrcios sjesbom 933 td 533* Heezood Djm ndr @ow, @ow ndr Djm et mcsidu`ts, Oxibe`go dnnors,^e` Bouso`* ]^sd ^ejuo ’ Yuporstdros,Hcg Hezeer
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Ibergo ndr mojcvory$ sorvcios$ c`stejjetcd` Vrdmuio joss dn jdw lergc` ldmojs
8/15/2019 Marketing Planning Notes 1.0
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 89
Vrdldtcd`, Leraotc`g idllu`cietcd`
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Ouroae Ndrhos#
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 8=
Vrdldtcd`ej Ypo`m Lotbdms, "Bejn ly em,spo`m‒s westom* wbcib bejn4 We`eleaor#
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ehdut noeturos e`m ho`oncts* e`m ldvc`g tbol td leao e puribeso
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 8?
? Ytretogci Vdrtndjcd E`ejyscs . Jcnoiyijo Le`egolo`t
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 8>
E`ejysc`g leraot dppdrtu`ctcos
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
www.mrelctre`g`oaer.idl Vego 87
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Leraotc`g Vje``c`g, LHE @dtos, Mr Elct Xe`g`oaer
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GO Letrcx, jetor e`m ldro emve`iom vorscd` dn tbo HIG Letrcx c` tbroo espoits; Hrdemor, Leraot $C`mustry ettreitcvo`oss ropjeios grdwtb es ettreitcvo`oss mclo`scd` Idlpotctcvo stro`gtb ropjeios XLY td essoss oeib YH_ idlpotctcvo pdsctcd` GO Letrcx 9+9 grcm* ejjdws ldro sdpbcstcietcd` wbcjo tbo HIG Letrcx bes d`jy 8+8 Jclctetcd`s, Idro idlpoto`icos `dt roproso`tom* YH_ C`toreitcd`s `dt id`scmorom