© 2015 International Business Machines Corporation
Maximizing the Marketing Moment
IBM Marketing Solutions
© 2015 International Business Machines Corporation
The number of mobile devices exceeds the 2015 global population
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SMS
Push
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WALL
STORE
CALL CENTER O/B
Browsing iPhone 7
CALL CENTER I/B
Journey
Scenario
Progressive Web Form – Capture Number
Real-Time Number Match with Existing Customer
Cookie Drop & Behavior Capture -Attribution
Session Abandonment
SMS with confirmation of appointment + Link to iphone7 features with Offer
Content/Offer Re-organization per History of Purchases
Cookie Synch with External DSP
Ad Serve
Auto-Placement into O/B Program-Session Replay- Co-Browsing
Real-Time offer based on Conversation – Buy Watch with i7 and get 5% off
Email/Call to Visit Closest store for viewing the phone
Provides Mobile Number/Offer Print to Store Rep
Real-Time Number Match with Offer Details to RepAttribution and Live Profile
Rep Presents the watch offer to Customer with In-Store Choices
Auto-Trigger of personalized SMS
Customer wants to see more choices and is led to WALL –Registers Email
Customer WALL Choice is registered with Email against same Mobile
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Auto-Trigger of personalized Email
Customer clicks Email stating Watch has reached store receives other recommendation on landing page
Purchase Recorded
Thank You Email with APP link
Real-Time
Dynamic
Omni-Channel
Content Re-organization per behavior
Session Record- Why Analysis(Forced/Natural)
App Push to Like on Social and Share on Social
Customer on App/ Social