Marketing your business onSocial Media:
How to maximize your onlinepresence
Lorraine Griffin
3
So what’s it all about?
Social media is a way of thinking…it’s not about sales,
or ads, or click through rates. It’s about pursuing
relationships and fostering communities of
consumers.
Source: Paul Adams; Senior User Experience Researcher Google thinkoutsidein.com/blog
What we’re going to look at..
Improving results across the major social media platforms
How to get more done on social media in less time
Building a valuable & useful social media following
Social media campaign examples - what other companies
are doing including your contempories in the equine industry
in Ireland and abroad
The way it was….
The way it is now………
!
The Irish & Social Media
Source: Amas June 2012
Social Media & Irish Businesses
Establishing a community onsocial media
People are on social media fordifferent reasons…
Building a valuable, useful socialmedia following
Select correct channel(s) for the objectives of your business
Know who you are, and what you want to say
Develop content reservoir
Set up a schedule and social media content plan
Interact with your community
Refine & learn
Useful Tools & Apps
Social Media Tools & Apps to helpyou maximise your time
Social Media Tools & Apps to helpyou maximise your time
Schedule posts and tweets to go out at regular times eg at
weekends, every day
Keep on track of all community interactions
Useful as part of overall approach however still requires careful
management
How to stay ahead in a changingsocial media landscape
Facebook Tips
Facbook Edgerank (‘Affinity, Weight & Time Decay’)
Reduces the chances of people seeing all your posts
It means content must engage/entertain and inspire people
to share it
The Facebook media mix is important to ensure your posts
& your page news hits the right audience
Power of a Tweet
This tweet was sent around the
world by people in more than
200 countries.
It garnered nearly 300k
favourites and more than 815k
retweets…making it the most
retweeted message ever.
Twitter Tips
Use Hashtags eg #welovehorses
Bring your community together
Integrate with other channels
Visuals always work well
Link to your website/blog/other content
Examples of when brands dosocial media well
19 stuntmen
14,000 ft
3 mins, 20 secs
2.1 million TV viewers
1 Mad Man!
128.1 ft
8 million viewers (YouTube live stream)
Made social media & space history…..
Case Study: Funky Christmas Jumpers
Case Study: Funky Christmas Jumpers
Case Study: Funky Christmas Jumpers
Case Study: Funky Christmas Jumpers
Case Study: Funky Christmas Jumpers
Case Study: Funky Christmas Jumpers
Examples of equestrian brandsdoing social media well
Case Study: Burghley Horse Trials
Case Study: Burghley Horse Trials
Case Study: Burghley Horse Trials
Case Study: Cian O’Connor
Case Study: Cian O’Connor
Case Study: Cian O’Connor
So, why are these winners?
Regular and relevant engagement
Informative and educational posts
Interaction and conversation
Great use of visuals
Competitions & Offers
Linkages between social channels
Social media works well for theequine industry..
Visual
About shared passion
Interactive
Unites all aspects of the industry
Events
Knowledge-based
Questions & Comments
Questions & Comments