Chelsea Lee
Company Background1957
3,800+ properties, 74+ countries
CampaignMarriott is #1
Business and leisure travelers
Couples and families
Target AudienceBusiness travelers
Leisure travelers
Key Performance IndicatorsIncrease in stays
Social media buzz
Big IdeaNew guests
Maintain current
Increased loyalty
Digital Marketing Tools
Mobile Strategy
Budget$1,000/day
Google AdWords - $100/dayKeyword impressions
Promotional posts
SummaryMaintain reputation
Marriott is the best!
