The Crowdfunding Alternative Using innovation, new technology and social media to boost your business
Masterclass Prof. Alon Rozen 30 January 2014 ENPC MBA Paris
Alon Rozen / ENPC MBA 1
A powerful model A lot of people
Crowdfunding – in simple terms
2 Alon Rozen / ENPC MBA (source: http://recharity.ca/crowdfunding/)
A little money
Kickstarter and the Glif
Alon Rozen / ENPC MBA 3
Kickstarter and the Glif
4
Crowdfunding – a new marketing model § An R&D, marketing and finance strategy?
5 Alon Rozen / ENPC MBA
Crowdfunding – totally disruptive!
6 Alon Rozen / ENPC MBA
What has crowdfunding changed in terms of:
o Marketing
o Starting a business
o Funding a business
Alon Rozen / ENPC MBA 7
What is crowdfunding?
8
Main types of crowdfunding for start-‐ups
9 Alon Rozen / ENPC MBA
Equity • $ for equity • Platforms: Symbid, Crowdcube, GrowVC, FundedByMe, AngelList, Seedrs, Equity Net
Donation • $ as charity • Platforms: Crowdrise, Kickstarter, Indiegogo, 33 Needs, Rally, OpenIDEO, StartSomeGood, GiveForward
Rewards • $ for rewards or pre-‐orders
• Platforms: Kickstarter, Indiegogo, RocketHub, FundedByMe, Springboard, iPledg
Debt • $ for financial return
• Platforms: Prosper, Lending Club, People Capital, Kiva, Funding Circle, SoMoLend
CFPs: industry share and growth by approach
10 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
11 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
12 http://www.crowdsourcing.org/editorial/crowdfunding-‐industry-‐trends-‐and-‐statistics-‐infographic/25662
Music too: Amanda Palmer -‐ $1.2M for 1 album and a tour
Alon Rozen / ENPC MBA 13
Is anything not crowdfundable?
14 Alon Rozen / ENPC MBA
crowd·∙fund·∙ing (noun, verb, trend, debate)
Alon Rozen / ENPC MBA 15
Protection ?
![[Crowdfunding] Equity Based CrowdFunding platform _Opentrade](https://static.documents.pub/doc/80x56/58f9bf7e760da32f4b8b490e/crowdfunding-equity-based-crowdfunding-platform-opentrade.jpg)
