Download - Maximizing Conversations:Creating a Simple Social Media Campaign for Your Church and Community

MAXIMIZING CONVERSATIONSCreating a Simple Social Media Campaign for Your Church and Community

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© Hobnob Connect LLC 2014

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March 1, 2014 NTD All Church Ministries Conference

Contact me:[email protected]/john.deisherTwitter.com/johndeisher

Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media

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BASICS

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The church should reflect concern withboth spiritual and social matters.

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Evangelize the lostWorship God

Disciple believersShow compassion

NTD All Church Ministries Conference

But, we have a problem.

• Decreasing religious involvement is one of the reasons for this countries decline in the value of relationships.

• The day has passed when the church stood in the circle of community influence by virtue of its position.

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What if…

March 1, 2014

…there were a public place for a church’s voice in the community?…there were a public place where a church could show the love of

God?…there were a public place where

a church could present themselves to others?

…there were a public place where a church could speak?

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• Social media is a living, breathing conversation people have with your church.

• Social media is the “front door" for your church.


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Is Easter All About Eggs?

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Why have social media for events?

Conversations!

START

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Why are we doing this event?

Whose “felt needs” are we meeting?

What is our goal?

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What is our strategy?

What value are we providing?

Who is responsible for what?

LISTEN

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Twitter Twitter.com


@xajondee @JohnDeisher @ChiAlphaTAMU


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If we listen, we will learn.

Hootsuite.comFree version & Pro Version ($8.99 a month)


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Twitter

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Sacred Conversations

http://www.slideshare.net/xajondee/sacred-conversations#

EVALUATE

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Social Media Timeline

6 months

3 months

12 months


CREATE

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Keyword searches and alerts

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http://www.google.com/alerts

http://www.talkwalker.com/alerts


Feedly

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www.feedly.com


Original content

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Evernote (evernote.com)

SCHEDULE

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Determine posting frequency• Twitter

• 3-5 original Tweets daily• Also Retweets, Replies, Mentions, Direct Messages

• Facebook• 1 time a day• Occasional posts on other relevant Facebook pages

• Also respond to comments/requests

• 2 blog posts weekly• Email

• Monthly to start• Can move to bi-weekly/weekly depending on event

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Develop concepts and themes (2-5 themes a week)

•“Fun” themed post•Link to new blog or website content

•Post on created content•Motivational/inspirational quote•Infographic•Photo

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Trello https://trello.com/


Calendar

• Digital • Paper

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Hootsuite.comFree version & Pro Version ($8.99 a month)

OUTPOSTS

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#Hashtag

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www.hashtag.org


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Twitter Twitter.com


Facebook

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Facebook.com


Website

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YouTube

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Youtube.com


PROMOTE

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Daily - Engage in two-way conversation

• Listen and monitor for existing conversations

• Make your event attention-worthy

• Welcome honest feedback.

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Daily Social Media Schedule• Review your editorial calendar.• Twitter - 15 Minutes

• Respond• Schedule tweets• Share (others content)

• Facebook – 15 minutes• Respond to comments and engage• Promote and share content and images

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Weekly Social Media Schedule

• Write new, original content• Repopulate editorial calendar• Check statistics on Facebook, Website and Twitter• Number of views• Number of interactions

• Adjust content as needed

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Best Times to Post

•Twitter 1pm-3pm•Facebook 1pm-4pm•Google+ 9am-11am

•Pinterest 2pm-4pm or 8pm-1am

Test Event

6 to 8 weeks before the big event

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During the Event

• Real-time updates• Post pics• Follow online conversations• Alert proper people to problems• Using mobile apps is fine (if you are used to them)

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Post-Event

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CONTACT

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Contact me:[email protected]/john.deisherTwitter.com/johndeisher

Who am I?John Deisher AGUS Missionary to Texas A&M DMin (Candidate), AGTS Church & New Media

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Q&A

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