HelloWorld eBook Maximizing Your Event Sponsorships with Mobile
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Concerts, sporting events, and festivals are exciting events with highly attentive audiences. They’re also big time engagement opportunities. When you’re sponsoring one of these live events, learn how mobile can play a huge role in activating your consumers.
Driving Rich Engagement In-venue
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The 2014 Super Bowl saw
800% more data connections
than the 2013 game.
– Verizon Wireless
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Mobile’s Unique Role at Live Events
• Mobile allows for direct connection with crowd using venue screens. • User generated content sent via mobile extends brand messaging
and enthusiasm to those not present using social media. • Mobile associates your brand with an exciting event • It allows you to connect on a personal device, extend the relationship
with mobile opt-ins, and send exclusive content, coupons, and offers.
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Over 50% of participants opt
in for ongoing messaging - HelloWorld
Mobile calls to action in venue result
in an average of
15-25% unique responders
- HelloWorld
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Real World Example: The Country Music Association uses live voting, text to screen, photo uploading to screen, and more. Their database of fans get exclusive offers at the CMA Awards and CMA Fest, like seat upgrades and chances to win autographed merchandise.
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Country Music Association Uses Mobile
Tweet to Screen
In-venue Voting Text to Win
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Media & Content Use mobile to:
› Invite consumers to text for info
› Deliver event content
› Send alerts or schedule updates
Types of Live Event Activations
Social Interactions Mobile gives attendees the chance to send moderated texts, tweets, and photos to:
› Jumbotron
› Brand microsite
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Types of Live Event Activations
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Contest & Games Use mobile to engage with:
› Instant win games
› Trivia contests
› Sweepstakes
Types of Live Event Activations
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Types of Live Event Activations
Voting & Polling Use mobile to inspire on-screen fan engagement:
› Real-time voting
› Polling
› Q&A
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These campaigns allow brands to:
CONNECT • Interact with audiences in real-time • Create user-generated content • Excite audiences with special offers
COLLECT • Drive permission-based mobile
or email opt-ins • Acquire key unique data including
demographics, interests and location-based data
CONVERT • Drive to web for online engagement • Drive to store for coupons and offers • Drive to in-venue experience
Maximizing a Live Event
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Make it strategic
Choose your social channels wisely
Don't think of mobile as a single entity
Provide authentic value
Continue the conversation
See Specific Ideas on Live Event Campaigns
Schedule a strategy session
[email protected] 248.543.6800 x 6211
LET’S CHAT
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