MCDONALDS VS KFC
MCDONALDS
INTRODUCTION
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.
It serving around 68 million customers daily in 119 countries.
The company began in 1940 as a barbecue restaurant operated by the brothers Richard and Maurice McDonald
MCDONALDS IN INDIA
McDonald's opened its doors in India in October 1996. McDonald's now has a network of over 235
restaurants across India. The brand currently has over 8000
employees in India.
BUSINESS MODEL
Franchise Model Product Consistency Act like a retailer and think like a brand
KFC
INTRODUCTION
KFC also known as Kentucky Fried Chicken. KFC now stretches worldwide with more than
13,000 restaurants in more than 80 countries and territories around the world.
KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver.
KFC IN INDIA
KFC entered in india 1995. Due to protest of Indian farmers and
government pressure it had to leave India. In 2003 it came back into India with the
strategies like targetting higher income group level.
COMPETITION
We can compare the price of their products with McDonald, Dominoes and Pizza Hut. If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market (only with fried chicken). It prices its burgers, French fries and soft beverages with relation to its competitors.
SURVEY ANALYSIS
Q1-Are Are you a vegetarian/non-vegetarian?• Vegetarian• Non-vegetarian
60%
40%
Vegetarian Non-vegetarian
Q2-How often you visit McDonalds/Kfc?A. Once a weekB. Once in 2 weeksC. Once a monthD. Once in six months
35%
45%
15%5%
Mcdonalds
A B C D
25%
55%
15%
5%
KFC
A B C D
Q-3 Which is better in taste?A. KFCB. McDonalds
70%
30%
AB
Q-4 How do you find the staff?
46%
47%
7%
MCDONALDS
ABC
48%
43%
9%
KFC
ABC
A) Friendly B) IndifferentC) Rude
Q-5Does McDonalds/KFC provide fresh products?A. YESB. NO
96%
4%
McDonalds
AB 91%
9%
KFC
AB
Q-6Which one is more hygienic?A. McDonalds
B. KFC
67%
33%
Mcdonalds KFC
Q-7 Which give more attractive advertisement?A. KFC
B. McDonalds
67%
33%
AB
Q-8 Which one is considered as a symbol of status?A. KFC
B. McDonalds
C. Both
25%
20%
55%
A B C
Q-9 Which one is more economical in prices?A. KFC
B. McDonalds
C. Both
21%
32%
47%
A B C
Q-10Which one provides better eating environment?A. KFC
B. McDonalds
68%
32%
A B
Q-11 Which one you like the most?A. KFC
B. McDonalds
70%
30%
AB
ANALYZING
Students most prefer taste and price. Entrepreneur &Employee mostly like hygienic
environment and taste. People in age group of 30 to 50 mostly prefer
Quantity of meal.
Made by:-Anuj