MCDONALDS VS KFC

MCDONALDS

INTRODUCTION

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.

It serving around 68 million customers daily in 119 countries.

The company began in 1940 as a barbecue restaurant operated by the brothers Richard and Maurice McDonald

MCDONALDS IN INDIA

McDonald's opened its doors in India in October 1996. McDonald's now has a network of over 235

restaurants across India. The brand currently has over 8000

employees in India.

BUSINESS MODEL

Franchise Model Product Consistency Act like a retailer and think like a brand

KFC

INTRODUCTION

KFC also known as Kentucky Fried Chicken. KFC now stretches worldwide with more than

13,000 restaurants in more than 80 countries and territories around the world.

KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver.

KFC IN INDIA

KFC entered in india 1995. Due to protest of Indian farmers and

government pressure it had to leave India. In 2003 it came back into India with the

strategies like targetting higher income group level.

COMPETITION

We can compare the price of their products with McDonald, Dominoes and Pizza Hut. If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market (only with fried chicken). It prices its burgers, French fries and soft beverages with relation to its competitors.

SURVEY ANALYSIS

Q1-Are Are you a vegetarian/non-vegetarian?• Vegetarian• Non-vegetarian

60%

40%

Vegetarian Non-vegetarian

Q2-How often you visit McDonalds/Kfc?A. Once a weekB. Once in 2 weeksC. Once a monthD. Once in six months

35%

45%

15%5%

Mcdonalds

A B C D

25%

55%

15%

5%

KFC

A B C D

Q-3 Which is better in taste?A. KFCB. McDonalds

70%

30%

AB

Q-4 How do you find the staff?

46%

47%

7%

MCDONALDS

ABC

48%

43%

9%

KFC

ABC

A) Friendly B) IndifferentC) Rude

Q-5Does McDonalds/KFC provide fresh products?A. YESB. NO

96%

4%

McDonalds

AB 91%

9%

KFC

AB

Q-6Which one is more hygienic?A. McDonalds

B. KFC

67%

33%

Mcdonalds KFC

Q-7 Which give more attractive advertisement?A. KFC

B. McDonalds

67%

33%

AB

Q-8 Which one is considered as a symbol of status?A. KFC

B. McDonalds

C. Both

25%

20%

55%

A B C

Q-9 Which one is more economical in prices?A. KFC

B. McDonalds

C. Both

21%

32%

47%

A B C

Q-10Which one provides better eating environment?A. KFC

B. McDonalds

68%

32%

A B

Q-11 Which one you like the most?A. KFC

B. McDonalds

70%

30%

AB

ANALYZING

Students most prefer taste and price. Entrepreneur &Employee mostly like hygienic

environment and taste. People in age group of 30 to 50 mostly prefer

Quantity of meal.

Made by:-Anuj