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Page 1: Media Usage of Auto Owners in Portland, Ore.

Auto Owner’s of Twelve Different Brands Spend Their Media Day

with Radio and the Internet

Portland, Oregon 2012

Page 2: Media Usage of Auto Owners in Portland, Ore.

Honda

Page 3: Media Usage of Auto Owners in Portland, Ore.

Toyota

Page 4: Media Usage of Auto Owners in Portland, Ore.

Ford

Page 5: Media Usage of Auto Owners in Portland, Ore.

Dodge

Page 6: Media Usage of Auto Owners in Portland, Ore.

Chrysler

Page 7: Media Usage of Auto Owners in Portland, Ore.

Volvo

Page 8: Media Usage of Auto Owners in Portland, Ore.

Nissan

Page 9: Media Usage of Auto Owners in Portland, Ore.

BMW, Mercedes, Lexus, Infiniti, Jaguar, Porsche

Luxury Cars

Page 10: Media Usage of Auto Owners in Portland, Ore.

Compiled by:Portland Area Radio Council 2012

Source: Media Audit Winter 2011


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