MEDICAL REHABILITATION AND WELLNESS IN ONE MEDICAL INSTITUTION -
COMPLEMENTARY OR CONTRADICTION
Mr.sc.med Dejan StanojevicDirector of Special hospital Merkur, Vrnjacka Banja
IV Balkan Spa Summit, 9th-12th October 2014, Tuheljske Toplice, Croatia
MERKUR THROUGHT HISTORY
In 1846 - The first analysis of Vrnjacka's mineral water
28th June 1946 was established Spa medical treatment resort Vrnjacka Banja
Classic hospital – the only service full board with medical treatment (hospital day)
Undifferentiated services in relation to the other spas
80% guests come through the fund (state)
MEDICAL REHABILITATION Mineral water
Topla voda Sneznik Jezero Slatina
Indication areas Diabetes Digestive system Osteoarticular system
Diagnostics
Changing old-fashioned image of the spa
Changing old-fashioned image of spas: newer, more attractive facilities and programs in accordance with modern trends in European spas
In past, guests went to the spa because of treatment - now a guest wants to improve their health, prevent the disease, and feel as on vacation.
Health tourism ranges from classical natural healing factor, to other components: wellness contents, healthy nutrition, sports, entertainment, ...
Managment vision Constant improvement of
products Investments for guest's
satisfaction Siynergy of medicine and
wellness Qualified, young and dynamic
team In step with global trends Interpersonal relations
From the hospital to the destination
Improving softwareContinuous education of personnel: specialization (internal medicine,
physiotherapy, gynecology...) subspecialization (endocrine,
gastroenterology, nutrition, cardiology)
other forms of education (conferences, seminars, courses, fairs,...)
mandatory courses of Russian and English for all employess
Improving softwareResults offinvestment in human resources: 40 specialists and subspecialists 100 health workers 150 employees in administrative,
technical and hospitality services. Professional associates -
professors of the Medical Faculty in Belgrade, Nis and Kragujevac.
Improving hardware
Investments: Reconstruction of Merkur new , Sveti
Djordje, Merkur old, Sumadija lux, Thermomineral buildina
Construction of economat building Setting the solar panels New mineral water wells –Topla voda
and Sneznik Quality standards (ISO and
HACCP) Information system (medical and
reservation software networking ...)
Improving hardware
Investment in equipment Contract with the state:
Institution No 1 for treatment of diabetes
Expanded indication - physical (neurological, orthopedic and rheumatic diseases)
Hiperbaric chamber Creating a medical package:
General medical board, Gastro package, Living with diabetes, Lady life, Linea Life, Move without pain, Fast diagnostic, VIP packages Care of the elderly
WELLNESS
Development turning point of Merkur
In 2005 opening Fons romanus – the first wellness center in Serbian spas
Promoting the concept and meaning of wellness.
600 m2 of relaxation and harmony of body and mind.
In 2007 construction of 2nd phase Today:
Offer customized for modern guest Natural healing factor, Authentic atmosphere, Professional medical staff, Complete service.
THE FIRST AQUA CENTER In 2006 opening Aqua center
Waterfall – the first in Serbian spas
Indoor swimming pool with thermomineral water area of 1000 m2
Whirlpool for 10 people Cannons for underwater massage Body jet, geysers, waterfalls,
massage showers ... Fitness center Merkur Gym
Peloid center Limus Romanus
In 2011 opening Peloid center Limus Romanus
Introductioning new services: curative mineral mud therapy in medical and cosmetic purposes
Wellness Award 2011 - Award for the innovation
Balneo center Fons Medicus In 2012 completely renovated
balneotherapy center Exclusive ambience for treatment
of urogenital tract with mineral water under the supervision of medical team enemas Vaginal spraying
Unique treatment in this part of Europe
OFFER FOR XXI CENTURY
Medical Aesthetic Center
2014. year opening Center for Medical Aesthetic
Synergy of medicine, wellness, accomodation, trainings and fun
Exclusive, unique in Serbia Programs:
weight balancing, body reshaping, anticellulite and relax programs.
To the end of the year: dental and esthetic surgery.
Characteristics of Medical Aesthetic Center
Personalization - each patient gets own therapy program, physical activity and menu.
Supervision of professional medical team
Geographical locality - use the benefits of Vrnjacka Banja and nutrition based on organic foods
Comparative advantages Medical Aesthetic Center
The patient defines goals, results ie. desired condition
The doctor makes a program based on the wishes and health status
Center guarantees the achievement of results
Staying patient is a combination of medicine, education, and entertainment
The patient feels a "royal", respected, cared, relaxed
Merkur today
Annually more than 20.000 guests, 210.00 overnight stays
New guests structure: high-payment guest younger population prevention, not only treatment
Season - 12 months Increasing:
commercial income number of foreign guests
Loyalty club Promotional strategy
Constant two-way communication with target audiences
Interactive www.vrnjcispa.rs Merkur's brend face an actor Dragan
Nikolic
LEADER IN SERBIAN SPAS
Merkur tommorow
Leader in fields of medicine and wellness
Regional and European Center for treatment of diabetes.
Leader in field of medical aesthetics
Reaching the highest international standards in prevention, treatment and rehabilitation.
Synonyim for verified and successful business.
THANK YOU FOR YOUR ATTENTION!
mr.sc.med Dejan StanojevicDirector of Special Hospital Merkur, Vrnjacka Banja